{"id":102656,"date":"2022-09-27T06:07:06","date_gmt":"2022-09-27T06:07:06","guid":{"rendered":"https:\/\/alj.com\/?post_type=news&p=102656"},"modified":"2022-11-15T05:20:37","modified_gmt":"2022-11-15T05:20:37","slug":"lexus-turkiye-wins-brandverse-gold-award-for-nx-phygital-launch","status":"publish","type":"news","link":"https:\/\/alj.com\/en\/news\/lexus-turkiye-wins-brandverse-gold-award-for-nx-phygital-launch\/","title":{"rendered":"Lexus T\u00fcrkiye wins Brandverse Gold Award for NX phygital launch"},"content":{"rendered":"

Luxury automotive brand Lexus T\u00fcrkiye<\/a> has picked up a prestigious Gold Award in the recent Brandverse Awards, which evaluates all old and new generation marketing, communication and advertising efforts across the country.<\/p>\n

Selected by a jury of experts, Lexus T\u00fcrkiye was recognized for their Lexus NX<\/a> phygital press launch event<\/a> which was a unique and pioneering \u2018Metaverse Experience\u2019.\u00a0 Lexus T\u00fcrkiye was the only brand to pick up a Gold Award in the Launch \/ Relaunch Communications category and the win was shared with Ondokuz Organization, the PR and events management agency which helped create the experience.<\/p>\n

Lexus was commended for pushing the boundaries by stepping out of conventional automotive launches with this event.\u00a0 Press members met in a large hall in Belek, Antalya and were positioned at tables spaced apart.\u00a0 Each participant received state-of-the-art, high-tech VR glasses which allowed everyone to make an intuitive entrance into this digital world, specially prepared for Lexus in the Metaverse universe.<\/p>\n

Participants met with Lexus executives, chatted with their colleagues, and even interviewed executives for the first time within the Metaverse environment. \u00a0Guests enjoyed the interactive gamification elements, such as building the new NX in various different environments, specifically designed with the Lexus design theme in mind.<\/p>\n

\"Lexus<\/p>\n

After the Metaverse experience, the new NX was physically introduced on the stage. In this way, the physical world and the digital world were brought together with the launch of the Lexus NX and this \u201cPhygital Press Launch\u201d became a media first in the automotive sector in T\u00fcrkiye.<\/p>\n

During the Q&A session, feedback indicated that the NX event had exceeded guests\u2019 expectations.\u00a0 In addition, Lexus NX\u2019s specially created NFT artworks were presented in the metaverse and were given as a gift to members of the press.\u00a0 At the end of the event, NX test drives were arranged for each participant.<\/p>\n","protected":false},"featured_media":102664,"template":"","tags":[],"newscategory":[150],"acf":[],"yoast_head":"\nLexus T\u00fcrkiye Wins Brandverse Gold Award | Abdul Latif Jameel\u00ae<\/title>\n<meta name=\"description\" content=\"Lexus T\u00fcrkiye won Gold at the recent Brandverse Awards, which reviews marketing, communication & advertising efforts across the country. Read more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alj.com\/en\/news\/lexus-turkiye-wins-brandverse-gold-award-for-nx-phygital-launch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lexus T\u00fcrkiye Wins Brandverse Gold Award | Abdul Latif Jameel\u00ae\" \/>\n<meta property=\"og:description\" content=\"Lexus T\u00fcrkiye won Gold at the recent Brandverse Awards, which reviews marketing, communication & advertising efforts across the country. Read more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alj.com\/en\/news\/lexus-turkiye-wins-brandverse-gold-award-for-nx-phygital-launch\/\" \/>\n<meta property=\"og:site_name\" content=\"Abdul Latif Jameel\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Abdul.Latif.Jameel.Official\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-15T05:20:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/media.alj.com\/app\/uploads\/2022\/09\/Brandverse_Lexus_Prize-Ceremony1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/alj.com\/en\/news\/lexus-turkiye-wins-brandverse-gold-award-for-nx-phygital-launch\/\",\"url\":\"https:\/\/alj.com\/en\/news\/lexus-turkiye-wins-brandverse-gold-award-for-nx-phygital-launch\/\",\"name\":\"Lexus T\u00fcrkiye Wins Brandverse Gold Award | Abdul Latif Jameel\u00ae\",\"isPartOf\":{\"@id\":\"https:\/\/alj.com\/en\/#website\"},\"datePublished\":\"2022-09-27T06:07:06+00:00\",\"dateModified\":\"2022-11-15T05:20:37+00:00\",\"description\":\"Lexus T\u00fcrkiye won Gold at the recent Brandverse Awards, which reviews marketing, communication & advertising efforts across the country. Read more.\",\"breadcrumb\":{\"@id\":\"https:\/\/alj.com\/en\/news\/lexus-turkiye-wins-brandverse-gold-award-for-nx-phygital-launch\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/alj.com\/en\/news\/lexus-turkiye-wins-brandverse-gold-award-for-nx-phygital-launch\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/alj.com\/en\/news\/lexus-turkiye-wins-brandverse-gold-award-for-nx-phygital-launch\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/alj.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\/\/alj.com\/en\/news\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Lexus T\u00fcrkiye wins Brandverse Gold Award for NX phygital launch\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/alj.com\/en\/#website\",\"url\":\"https:\/\/alj.com\/en\/\",\"name\":\"Abdul Latif Jameel\",\"description\":\"Abdul Latif Jameel\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/alj.com\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lexus T\u00fcrkiye Wins Brandverse Gold Award | Abdul Latif Jameel\u00ae","description":"Lexus T\u00fcrkiye won Gold at the recent Brandverse Awards, which reviews marketing, communication & advertising efforts across the country. Read more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/alj.com\/en\/news\/lexus-turkiye-wins-brandverse-gold-award-for-nx-phygital-launch\/","og_locale":"en_US","og_type":"article","og_title":"Lexus T\u00fcrkiye Wins Brandverse Gold Award | Abdul Latif Jameel\u00ae","og_description":"Lexus T\u00fcrkiye won Gold at the recent Brandverse Awards, which reviews marketing, communication & advertising efforts across the country. Read more.","og_url":"https:\/\/alj.com\/en\/news\/lexus-turkiye-wins-brandverse-gold-award-for-nx-phygital-launch\/","og_site_name":"Abdul Latif Jameel","article_publisher":"https:\/\/www.facebook.com\/Abdul.Latif.Jameel.Official","article_modified_time":"2022-11-15T05:20:37+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/media.alj.com\/app\/uploads\/2022\/09\/Brandverse_Lexus_Prize-Ceremony1-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/alj.com\/en\/news\/lexus-turkiye-wins-brandverse-gold-award-for-nx-phygital-launch\/","url":"https:\/\/alj.com\/en\/news\/lexus-turkiye-wins-brandverse-gold-award-for-nx-phygital-launch\/","name":"Lexus T\u00fcrkiye Wins Brandverse Gold Award | Abdul Latif Jameel\u00ae","isPartOf":{"@id":"https:\/\/alj.com\/en\/#website"},"datePublished":"2022-09-27T06:07:06+00:00","dateModified":"2022-11-15T05:20:37+00:00","description":"Lexus T\u00fcrkiye won Gold at the recent Brandverse Awards, which reviews marketing, communication & advertising efforts across the country. Read more.","breadcrumb":{"@id":"https:\/\/alj.com\/en\/news\/lexus-turkiye-wins-brandverse-gold-award-for-nx-phygital-launch\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/alj.com\/en\/news\/lexus-turkiye-wins-brandverse-gold-award-for-nx-phygital-launch\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/alj.com\/en\/news\/lexus-turkiye-wins-brandverse-gold-award-for-nx-phygital-launch\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/alj.com\/en\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/alj.com\/en\/news\/"},{"@type":"ListItem","position":3,"name":"Lexus T\u00fcrkiye wins Brandverse Gold Award for NX phygital launch"}]},{"@type":"WebSite","@id":"https:\/\/alj.com\/en\/#website","url":"https:\/\/alj.com\/en\/","name":"Abdul Latif Jameel","description":"Abdul Latif Jameel","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/alj.com\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"post-meta-fields":{"push_notification":["no"],"_push_notification":["field_5c3b1fb67034d"],"_wpml_word_count":["{\"total\":413,\"to_translate\":{\"ar\":413,\"zh-hans\":413,\"fr\":413,\"ja\":413,\"es\":413,\"tr\":413}}"],"_edit_lock":["1713244368:26"],"_edit_last":["25"],"_wpml_media_featured":["1"],"_wpml_media_duplicate":["1"],"_thumbnail_id":["102664"],"news_slider_short_title":["Lexus T\u00fcrkiye wins Brandverse Gold Award for NX phygital launch "],"news_summary":["<p>Luxury automotive brand Lexus T\u00fcrkiye has picked up a prestigious Gold Award in the recent Brandverse Awards, which evaluates all old and new generation marketing, communication and advertising efforts across the country.<\/p>\n"],"news-location":["Istanbul, Turkey"],"wpcf-featured-news":["0"],"wpcf-featured-on-news-page":["0"],"publish_mobile":[""],"_publish_mobile":["field_5bfa8eb2e65cf"],"mobile_featured_image":["https:\/\/media.alj.com\/app\/uploads\/2022\/09\/brandverse2.jpg"],"_mobile_featured_image":["field_5c3b204983dea"],"featured_on_listing_page":["0"],"_featured_on_listing_page":["field_62458ea7383c3"],"content_series_applied":[""],"_content_series_applied":["field_60f3d3faf82ac"],"wpcf-wpcf-at-a-glance-or-perspective":["1"],"wpcf-show-at-homepage-first-sec-secondary-slider":["2"],"wpcf-news-publish_date":["1664236800"],"wpcf-news-downloadable_file":[""],"wpcf-video-description":[""],"wpcf-layoutvideourl":[""],"wpcf-video-thumb":[""],"wpcf-social4-svg":[""],"wpcf-social4-background-image":[""],"wpcf-social4-text":[""],"wpcf-social4-url":[""],"wpcf-social3-svg":[""],"wpcf-social3-background-image":[""],"wpcf-social3-text":[""],"wpcf-social3-url":[""],"wpcf-social-text-svg-square":[""],"wpcf-social-text-image-square":[""],"wpcf-social-text-text-square":[""],"wpcf-social-text-url-square":[""],"wpcf-social2-svg":[""],"wpcf-social2-background-image":[""],"wpcf-social2-text":[""],"wpcf-social2-url":[""],"wpcf-social-svg-square":[""],"wpcf-social-image-square":[""],"wpcf-social-text-square":[""],"wpcf-social-url-square":[""],"wpcf-social1-svg":[""],"wpcf-social1-background-image":[""],"wpcf-social1-text":[""],"wpcf-social1-url":[""],"wpcf-quotes-with-auther-text-1":[""],"wpcf-card_article_with_title_content":[""],"wpcf-card_article_content":["<p>write your content<\/p>"],"wpcf-quotes-with-auther-text":[""],"_bsf_post_type":["0"],"_bsf_item_review_type":["none"],"_yoast_wpseo_primary_newscategory":["150"],"_yoast_wpseo_title":["Lexus T\u00fcrkiye Wins Brandverse Gold Award | Abdul Latif Jameel\u00ae"],"_yoast_wpseo_metadesc":["Lexus T\u00fcrkiye won Gold at the recent Brandverse Awards, which reviews marketing, communication & advertising efforts across the country. Read more."],"_yoast_wpseo_content_score":["30"],"_yoast_wpseo_estimated-reading-time-minutes":["2"],"news_business_sector":["Transportation"],"wpcf-card-image":[""],"_wpcf-card-image-sort-order":["a:1:{i:0;i:1334847;}"],"wpcf-projecttitle":[""],"wpcf-projectdescription":[""],"wpcf-projectimage-video1":["image"],"wpcf-projectimage-1":[""],"wpcf-projectvideo-1":[""],"wpcf-projectdescription-1":[""],"wpcf-projectimage-video2":["image"],"wpcf-projectimage-2":[""],"wpcf-projectvideo-2":[""],"wpcf-projectdescription-2":[""],"wpcf-projectimage-video3":["image"],"wpcf-projectimage-3":[""],"wpcf-projectvideo-3":[""],"wpcf-projectdescription-3":[""],"wpcf-projectimage-video4":["image"],"wpcf-projectimage-4":[""],"wpcf-projectvideo-4":[""],"wpcf-projectdescription-4":[""],"amazonS3_cache":["a:2:{s:45:\"\/\/alj.com\/app\/uploads\/2022\/09\/brandverse2.jpg\";a:2:{s:2:\"id\";i:102657;s:11:\"source_type\";s:13:\"media-library\";}s:51:\"\/\/media.alj.com\/app\/uploads\/2022\/09\/brandverse2.jpg\";a:2:{s:2:\"id\";i:102657;s:11:\"source_type\";s:13:\"media-library\";}}"]},"_links":{"self":[{"href":"https:\/\/alj.com\/en\/wp-json\/wp\/v2\/news\/102656"}],"collection":[{"href":"https:\/\/alj.com\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/alj.com\/en\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alj.com\/en\/wp-json\/wp\/v2\/media\/102664"}],"wp:attachment":[{"href":"https:\/\/alj.com\/en\/wp-json\/wp\/v2\/media?parent=102656"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alj.com\/en\/wp-json\/wp\/v2\/tags?post=102656"},{"taxonomy":"newscategory","embeddable":true,"href":"https:\/\/alj.com\/en\/wp-json\/wp\/v2\/newscategory?post=102656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}