{"id":113183,"date":"2024-01-17T06:43:29","date_gmt":"2024-01-17T06:43:29","guid":{"rendered":"https:\/\/alj.com\/?post_type=news&p=113183"},"modified":"2025-07-08T07:06:03","modified_gmt":"2025-07-08T07:06:03","slug":"lexus-turkiye-wins-best-public-relations-event-award","status":"publish","type":"news","link":"https:\/\/alj.com\/en\/news\/lexus-turkiye-wins-best-public-relations-event-award\/","title":{"rendered":"Lexus T\u00fcrkiye wins \u2018Best Public Relations Event\u2019 award"},"content":{"rendered":"

Abdul Latif Jameel T\u00fcrkiye continues the successful opening of 2024, with yet another prominent award.\u00a0 The Lexus T\u00fcrkiye<\/a> team, part of Abdul Latif Jameel Motors<\/a>, wins the accolade of “Best Public Relations Event” awarded by ACE of MICE<\/a>, for innovative press launch of the new Lexus LM Model in 2023.<\/p>\n

The Lexus LM launch, held in Thessaloniki, Greece, was dedicated to the 100th<\/sup> anniversary of the Republic of T\u00fcrkiye, and saw a world first with an interactive press conference being performed with a live broadcast from inside a moving vehicle.<\/p>\n

\"Lexus<\/p>\n

The highly innovative and engaging event concept turned a hotel in Thessaloniki into a first-class airline business lounge area.<\/p>\n

All Lexus T\u00fcrkiye<\/a> guests experienced a true-to-life private airport travel experience with tickets, luggage tags, lounge entrance invitation card and \u201cFly Lexus\u201d airport-style announcements, which aptly reflected Lexus\u2019 \u2018Making Luxury Personal\u2019 approach.<\/p>\n

Lexus LM models, providing unparalleled \u2018first-class comfort\u2019 while guests relax in the airport first-class lounge area, formed the fleet of \u2018Fly Lexus.\u2019<\/p>\n

\"Lexus<\/p>\n

Guests were escorted into the VIP rear seats of the Lexus LM models with special announcements, while inside the vehicle, the features of the model were complemented with voiceovers inspired by the airplane \u2018Captain\u2019s announcements.\u2019<\/p>\n

\"Lexus
The all-new Lexus LM outside the Atat\u00fcrk House Museum, Thessaloniki, Greece.<\/figcaption><\/figure>\n

Guests were also greeted by a captain in full pilot’s uniform in the driver’s seat and a host in a stylish airline outfit in the front passenger seat.<\/p>\n

Lexus T\u00fcrkiye’s launch surprises continued with the scheduled press briefing being held, live in the Lexus LM in what is believed to be a world first of an interactive press conference in a moving vehicle.<\/p>\n

Guests who watched the product details had the chance to experience the features inside the vehicle at the same time.<\/p>\n

After the press conference, guests visited the Atat\u00fcrk House Museum<\/a> accompanied by renowned historian, author and professional guide Saffet Emre Tongu\u00e7<\/a>, in the Lexus LM to experience a special, one-of-a kind event, on the 100th<\/sup> anniversary of the Republic of T\u00fcrkiye.<\/p>\n

\nhttps:\/\/media.alj.com\/app\/uploads\/2024\/01\/Lexus-LM-Etkinlik-Filmi-30sn.mp4<\/a><\/video><\/div>\n

To find out more about Lexus T\u00fcrkiye, visit https:\/\/www.lexus.com.tr\/<\/a><\/p>\n","protected":false},"featured_media":113193,"template":"","tags":[],"newscategory":[150],"acf":[],"yoast_head":"\nLexus T\u00fcrkiye wins \u2018Best Public Relations Event\u2019 award | Abdul Latif Jameel\u00ae<\/title>\n<meta name=\"description\" content=\"Abdul Latif Jameel T\u00fcrkiye continues the successful opening of 2024, with yet another prominent award.\u00a0 The Lexus T\u00fcrkiye team, part of Abdul Latif Jameel Motors, wins the accolade of "Best Public Relations Event" awarded by ACE of MICE, for innovative press launch of the new Lexus LM Model in 2023\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alj.com\/en\/news\/lexus-turkiye-wins-best-public-relations-event-award\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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