{"id":15180,"date":"2018-05-08T08:25:04","date_gmt":"2018-05-08T08:25:04","guid":{"rendered":"https:\/\/www.alj.com\/en\/?post_type=news&p=15180"},"modified":"2022-10-18T08:57:48","modified_gmt":"2022-10-18T08:57:48","slug":"driving-customer-service-excellence-jeddah-china","status":"publish","type":"news","link":"https:\/\/alj.com\/en\/news\/driving-customer-service-excellence-jeddah-china\/","title":{"rendered":"Driving Customer Service Excellence from Jeddah to China"},"content":{"rendered":"

After almost 20 years in the Chinese automotive market, Abdul Latif Jameel\u2019s commitment to putting customers first is earning it a reputation to be proud of.<\/em><\/p>\n

\u2018Big\u2019 just doesn\u2019t even cover it. It has been the largest market in the world measured by automobile unit production since 2008.[1]<\/sup><\/a>[2]<\/sup><\/a>[3]<\/sup><\/a>[4]<\/sup><\/a>\u00a0Since 2009, annual production of automobiles in China exceeds that of the European Union or that of the United States and Japan combined.\u00a0The Government of China views its automotive industry, including the auto parts sector, as one of the country\u2019s pillar industries.\u00a0China continues to be the world\u2019s largest vehicle market with sales of over 28 million units in 2016, a year-on-year growth of 9% from 2015 (and according to the China Passenger Car Association (CPCA), new car sales in China grew at an average of 7%\u00a0each<\/u>\u00a0year between 2013 and 2017, Over the same period, the used car market also grew by 10% per year.).\u00a0The Chinese Central Government expects that China\u2019s automobile output will reach 30 million units by 2020 and 35 million by 2025.<\/p>\n\n\n\n\n\n\n\n\n\n\n
 <\/td>\n2014<\/strong><\/td>\n2015<\/strong><\/td>\n2016<\/strong><\/td>\n<\/tr>\n<\/thead>\n
Total Units Local Production of completed cars<\/td>\n23,491,900<\/td>\n24,597,600<\/td>\n28,028,000<\/td>\n<\/tr>\n
Total Units New Energy Vehicle Production<\/td>\n74,763<\/td>\n340,471<\/td>\n517,000<\/td>\n<\/tr>\n
Total Unit Exports of completed cars<\/td>\n950,000<\/td>\n755,500<\/td>\n708,000<\/td>\n<\/tr>\n
Total Unit Imports of completed cars<\/td>\n1,430,000<\/td>\n1,101,900<\/td>\n1,041,000<\/td>\n<\/tr>\n
Total Unit Imports from the US, completed cars<\/td>\n291,690<\/td>\n307,425<\/td>\n235,760<\/td>\n<\/tr>\n
Total Unit Market Size<\/td>\n22,833,590<\/td>\n24,944,000<\/td>\n28,361,000<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Total market size = (total local production + imports) \u2013 exports).\u00a0 Sources:\u00a0 Global Trade Atlas, MIIT, China Association of Automobile Manufacturers<\/sup><\/p>\n

The Government\u2019s \u2018Made in China 2025\u2019 is an initiative to upgrade the country\u2019s industry from low-cost mass production to higher value-added advanced manufacturing. It prioritizes 10 sectors, including the auto sector.\u00a0Given this size and importance, it\u2019s no wonder that consumer choice is king, and so with such a demanding public, achieving an outstanding customer service experience is no mean feat.<\/p>\n

For Abdul Latif Jameel Motors in China, which later this year celebrates its 20th<\/sup>\u00a0anniversary, this has been a fast-paced and exciting environment in which to operate.\u00a0It has also been a landscape in which Abdul Latif Jameel\u2019s commitment to exceptional customer service has secured unprecedented success.<\/p>\n

Understanding China\u2019 automotive market<\/strong><\/p>\n

There are around 79 active\u00a0domestic<\/u>\u00a0automobile brands in China, the top ten largest being:<\/p>\n\n\n\n\n\n\n\n
1.\u00a0\u00a0\u00a0\u00a0 (BAIC) Beijing Automotive Industry Group<\/td>\n6.\u00a0\u00a0\u00a0\u00a0 (FAW) First Automobile Works<\/td>\n<\/tr>\n
2.\u00a0\u00a0\u00a0\u00a0 BYD<\/td>\n7.\u00a0\u00a0\u00a0\u00a0 Chang\u2019an Motors<\/td>\n<\/tr>\n
3.\u00a0\u00a0\u00a0\u00a0 (GAC) Guangzhou Automobile Corp.<\/td>\n8.\u00a0\u00a0\u00a0\u00a0 Brilliance China Auto<\/td>\n<\/tr>\n
4.\u00a0\u00a0\u00a0\u00a0 SAIC Motor (Shanghai Automotive Industry Corp.)<\/td>\n9.\u00a0\u00a0\u00a0\u00a0 Jianghuai Automobile<\/td>\n<\/tr>\n
5.\u00a0\u00a0\u00a0\u00a0 Dongfeng Motor Corporation<\/td>\n10.\u00a0\u00a0 Chery<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

In addition, almost all foreign brands are present, either as imports or as locally manufactured products through joint venture partnerships with the domestic giants.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Foreign Auto Manufacturer<\/strong><\/td>\nJoint Ventures (with)<\/strong><\/td>\n<\/tr>\n
BMW (DE)<\/td>\nBrilliance Auto (BMW-Brilliance)<\/td>\n<\/tr>\n
FIAT (IT)<\/td>\nGAC<\/td>\n<\/tr>\n
Ford (US)<\/td>\nChangan<\/td>\n<\/tr>\n
General Motors (US)<\/td>\nSAIC, FAW<\/td>\n<\/tr>\n
Honda (JP)<\/td>\nGAC (Guangqi Honda), Dongfeng Motor Group (Dongfeng Honda)<\/td>\n<\/tr>\n
Hyundai (KR)<\/td>\nBAIC<\/td>\n<\/tr>\n
Jaguar Land Rover (UK)<\/td>\nChery (Chery Jaguar Land Rover)<\/td>\n<\/tr>\n
KIA (KR)<\/td>\nDongfeng Motor Corporation (Dongfeng Yueda Kia)<\/td>\n<\/tr>\n
Luxgen (TW)<\/td>\nDongfeng Motor<\/td>\n<\/tr>\n
Mazda (JP)<\/td>\nFAW, Changan<\/td>\n<\/tr>\n
Mercedes Benz (DE)<\/td>\nBAIC (Beijing-Benz), BYD (Denza)<\/td>\n<\/tr>\n
Mitsubishi (JP)<\/td>\nSoueast<\/td>\n<\/tr>\n
Nissan (JP)<\/td>\nDongfeng Motor Group (Dongfeng Motor Co., Ltd.)<\/td>\n<\/tr>\n
Peugeot (FR)<\/td>\nDongfeng Motor Group<\/td>\n<\/tr>\n
Renault (FR)<\/td>\nDongfeng Motor Group<\/td>\n<\/tr>\n
Suzuki (JP)<\/td>\nChangan<\/td>\n<\/tr>\n
Toyota (JP)<\/strong><\/td>\nGAC (GAC-Toyota), FAW (FTMS)<\/strong><\/td>\n<\/tr>\n
Volkswagen (DE)<\/td>\nSAIC, FAW<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Toyota, Abdul Latif Jameel\u2019s longstanding partner in Saudi Arabia, has three distribution companies in China:<\/p>\n