{"id":41344,"date":"2019-06-24T11:21:44","date_gmt":"2019-06-24T11:21:44","guid":{"rendered":"https:\/\/www.alj.com\/news\/double-award-success-abdul-latif-jameel-celebrates-awards-in-turkey-and-saudi-arabia\/"},"modified":"2020-05-13T10:03:08","modified_gmt":"2020-05-13T10:03:08","slug":"double-award-success-abdul-latif-jameel-celebrates-awards-in-turkey-and-saudi-arabia","status":"publish","type":"news","link":"https:\/\/alj.com\/en\/news\/double-award-success-abdul-latif-jameel-celebrates-awards-in-turkey-and-saudi-arabia\/","title":{"rendered":"Double award success! Abdul Latif Jameel celebrates awards in Turkey and Saudi Arabia"},"content":{"rendered":"

Abdul Latif Jameel is celebrating a double success after being recognized for its efforts in two prestigious awards.<\/p>\n\n\n\n
\"\"<\/td>\nIn February, Abdul Latif Jameel Motors was named as a Gold winner at the 2018 SAP Quality Awards for the Middle East and North Africa (MENA). JSAP, it’s enterprise resource planning (ERP) business transformation initiative, earned the recognition in the Business Transformation category.<\/p>\n

Faisal A. Abdalla<\/a>, Vice President of Abdul Latif Jameel Motors, Saudi Arabia, said: \u201cWe\u2019re delighted that the SAP judges recognized all the work that made the JSAP project so unique and historic for Abdul Latif Jameel.<\/em><\/p>\n

JSAP is a new central nervous system of the company that connects the entire business and is based on our long-held commitment to the \u2018Guest First\u2019 principle.\u201d<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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Khaled Alsaleh, Managing Director of SAP Saudi Arabia, said: \u201cAbdul Latif Jameel Motors, through the JSAP project, is a MENA leader in digital transformation, and should be immensely proud of its implementation of SAP systems across the business. The JSAP project \u2026 clearly demonstrates how Saudi companies can compete against the top organizations in Europe, the Middle East, and Africa.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n
\"\"<\/td>\nThe following month, Toyota Turkey won a Gold Award at the MIXX Awards Turkey for its digital out-of-home campaign to raise awareness of Toyota\u2019s hybrid vehicles \u2013 the only hybrid vehicles available in Turkey.<\/p>\n

By using programmatic buying, Toyota Turkey launched a campaign that only operated when traffic was exceptionally busy at five sites in Istanbul.<\/p>\n

It also sent push notification ads to reach individual smartphone users stuck in traffic. The results saw Toyota hybrid sales increase 44% year-on-year, despite the overall automotive market shrinking by 39%.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n