{"id":57689,"date":"2020-02-23T09:53:15","date_gmt":"2020-02-23T09:53:15","guid":{"rendered":"https:\/\/www.alj.com\/?post_type=news&#038;p=57689"},"modified":"2023-01-30T06:58:26","modified_gmt":"2023-01-30T06:58:26","slug":"delphysme-shines-the-spotlight-on-dakar-rally-2020-with-exhilarating-global-campaign","status":"publish","type":"news","link":"https:\/\/alj.com\/en\/news\/delphysme-shines-the-spotlight-on-dakar-rally-2020-with-exhilarating-global-campaign\/","title":{"rendered":"DelphysME shines the spotlight on Dakar Rally 2020 with exhilarating global campaign"},"content":{"rendered":"<blockquote>\n<p><em>\u201cLet us take your brand to new and exciting places.\u201d<\/em><\/p>\n<\/blockquote>\n<p>That\u2019s the bold promise made by <a href=\"http:\/\/www.delphysme.com\/\">DelphysME<\/a>, an award-winning creative <a href=\"https:\/\/www.alj.com\/en\/advertising-media\/\">marketing agency<\/a> servicing the MENA region, and part of Abdul Latif Jameel. In their latest campaign, they have certainly achieved that. \u00a0Appointed as the lead media and creative agency for the <a href=\"https:\/\/www.dakar.com\/en\">Dakar Rally 2020<\/a>, DelphysME has elevated the brand to audiences across the globe \u2013 including major cities London, New York, Paris and Dubai.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/JvCzKFBm9Vs\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>The 2020 Dakar Rally was the 42nd edition of the event and the first edition to be held in the Middle East, hosted by Saudi Arabia. As scenes of the mosaic of landscapes of Saudi Arabia lit up Times Square, Trafalgar Square, Boulevard du Montparnasse\u00a0and the Burj Khalifa, millions of people were afforded a rare and unique glimpse into the country, drawing viewers from across the globe.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/_VYRYerxS2M\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>DelphysME is the result of a pioneering partnership between\u00a0Abdul Latif Jameel\u00a0and international Japanese creative agency\u00a0<a href=\"https:\/\/www.delphys.co.jp\/\">Delphys<\/a> Japan. With headquarters in Dubai and offices in Jeddah and Riyadh, DelphysME offers services in everything from branding and design to digital strategy and analytics.<\/p>\n<p><a href=\"https:\/\/alj.com\/en\/about\/our-people\/\">Ramzi Abou Dargham<\/a>, Chief Operating Officer, DelphysME, comments:<\/p>\n<blockquote>\n<p>\u201c<em>DelphysME brings together experiential, digital and technology in a way that makes us unique to other creative agencies. We were delighted to be selected as the creative partner for the Dakar Rally 2020 campaign, and to have the opportunity to open the window to the region for millions around the globe. With Saudi Arabia setting ambitious targets under Vision 2030, showcasing the country on a global platform, and <\/em><em>inviting the world to experience its undiscovered beauty,<\/em> <em>is a critical step forward.\u201d<\/em><\/p>\n<\/blockquote>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft wp-image-57707 size-full\" src=\"https:\/\/www.alj.com\/app\/uploads\/2020\/02\/DelphysME.png\" alt=\"\" width=\"754\" height=\"362\" srcset=\"https:\/\/media.alj.com\/app\/uploads\/2020\/02\/DelphysME.png 754w, https:\/\/media.alj.com\/app\/uploads\/2020\/02\/DelphysME-300x144.png 300w, https:\/\/media.alj.com\/app\/uploads\/2020\/02\/DelphysME-150x72.png 150w\" sizes=\"(max-width: 754px) 100vw, 754px\" \/><\/p>\n","protected":false},"featured_media":57697,"template":"","tags":[],"newscategory":[150],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DelphysME - Dakar Rally 2020 Global Campaign | Abdul Latif Jameel\u00ae<\/title>\n<meta name=\"description\" content=\"Appointed as the lead media and creative agency for the Dakar Rally 2020, DelphysME has increased the brand reach to audiences across the globe.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alj.com\/en\/news\/delphysme-shines-the-spotlight-on-dakar-rally-2020-with-exhilarating-global-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DelphysME - 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