{"id":110146,"date":"2023-09-06T11:03:34","date_gmt":"2023-09-06T11:03:34","guid":{"rendered":"https:\/\/alj.com\/?post_type=spotlight-fadyjameel&#038;p=110146"},"modified":"2024-03-26T10:09:26","modified_gmt":"2024-03-26T10:09:26","slug":"shared-mobility-shows-the-way","status":"publish","type":"spotlight-fadyjameel","link":"https:\/\/alj.com\/en\/spotlight-by-fady-jameel\/shared-mobility-shows-the-way\/","title":{"rendered":"Shared mobility shows the way"},"content":{"rendered":"<p>\u201cIs the car \u2013 in more senses than one \u2013 taking us for a ride?\u201d asked JG Ballard, one of the leading science fiction writers of the 20<sup>th<\/sup> Century<a href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a>.\u00a0 Even when Ballard was writing back in 1971, it was apparent that urban landscapes were being designed around the needs of the car, a phenomenon that was epitomized by the US city of Los Angeles, with its \u201cclouds of exhaust gases and its man-made horizons formed by the raised embankments of gigantic freeway systems.\u201d<a href=\"#_ftn2\" name=\"_ftnref2\">[2]<\/a><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-110189\" src=\"https:\/\/media.alj.com\/app\/uploads\/2023\/09\/shutterstock_649856485-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/media.alj.com\/app\/uploads\/2023\/09\/shutterstock_649856485-scaled.jpg 2560w, https:\/\/media.alj.com\/app\/uploads\/2023\/09\/shutterstock_649856485-300x200.jpg 300w, https:\/\/media.alj.com\/app\/uploads\/2023\/09\/shutterstock_649856485-1024x683.jpg 1024w, https:\/\/media.alj.com\/app\/uploads\/2023\/09\/shutterstock_649856485-150x100.jpg 150w, https:\/\/media.alj.com\/app\/uploads\/2023\/09\/shutterstock_649856485-768x512.jpg 768w, https:\/\/media.alj.com\/app\/uploads\/2023\/09\/shutterstock_649856485-1536x1024.jpg 1536w, https:\/\/media.alj.com\/app\/uploads\/2023\/09\/shutterstock_649856485-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>At that time, when automobiles were seen as catalysts to a fairer, more prosperous society, such opinions were controversial.\u00a0 Now, more than half a century later, it\u2019s encouraging to see that these same concerns are mainstream and cities, old and new, are moving away from the private car and individually owned means of transport.\u00a0 In this new world, the focus is not only on <a href=\"https:\/\/alj.com\/en\/perspective\/middle-east-mobility-in-motion\/\">new mobility solutions<\/a>, like electric vehicles, e-scooters and flying taxis, but also on new mobility behaviors, the most prominent being shared mobility, a sector that is forecast to generate up to US$ 1 trillion in consumer spending by 2030<a href=\"#_ftn3\" name=\"_ftnref3\">[3]<\/a>.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-110168\" src=\"https:\/\/media.alj.com\/app\/uploads\/2023\/09\/BY20301-scaled.jpg\" alt=\"Shared mobility 1\" width=\"2560\" height=\"1677\" srcset=\"https:\/\/media.alj.com\/app\/uploads\/2023\/09\/BY20301-scaled.jpg 2560w, https:\/\/media.alj.com\/app\/uploads\/2023\/09\/BY20301-300x196.jpg 300w, https:\/\/media.alj.com\/app\/uploads\/2023\/09\/BY20301-1024x671.jpg 1024w, https:\/\/media.alj.com\/app\/uploads\/2023\/09\/BY20301-150x98.jpg 150w, https:\/\/media.alj.com\/app\/uploads\/2023\/09\/BY20301-768x503.jpg 768w, https:\/\/media.alj.com\/app\/uploads\/2023\/09\/BY20301-1536x1006.jpg 1536w, https:\/\/media.alj.com\/app\/uploads\/2023\/09\/BY20301-2048x1341.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<h2>What is shared mobility?<\/h2>\n<p>Shared mobility is defined as the shared use of a vehicle, motorcycle, scooter, bicycle, or other travel mode, providing users with short-term access to one of these modes of travel as they are needed \u2013 on demand.\u00a0 The \u2018on demand\u2019 element is significant, otherwise it could just be another way of referring to a bus or other form of public transport.\u00a0 In the same way that few people now own DVDs or CDs and instead pay a monthly streaming subscription, consumers are increasingly ditching individual car ownership in favor of more sustainable alternatives.\u00a0 According to research from McKinsey<a href=\"#_ftn4\" name=\"_ftnref4\">[4]<\/a>, there are three main trends driving the growth of shared mobility:<\/p>\n<ul>\n<li>the shift away from individual use of vehicles towards sharing a <strong>pool of vehicles<\/strong><\/li>\n<li>a switch from driving yourself to <strong>being driven<\/strong><\/li>\n<li>and the move towards smaller vehicles \u2013 <strong>micromobility<\/strong>.<\/li>\n<\/ul>\n<h2>What\u2019s mine is yours<\/h2>\n<p>Owning a vehicle in a city is becoming less and less attractive. \u00a0Urban growth is accelerating quickly, creating ever-worse congestion challenges and slower traffic in cities. \u00a0But as the traffic slows down, the costs of owning and running a vehicle are going up \u2013 mostly driven by the rising cost of oil, and government taxes on fuel.\u00a0 Research published in the 2022 TomTom Traffic Index<a href=\"#_ftn5\" name=\"_ftnref5\">[5]<\/a> found that drivers around the world spent 27% more on average to fill up their petrol tanks than in 2021, while those driving diesel cars shelled out 48% more in 2022 than the year before.<\/p>\n<p>All the more reason, then, for ridesharing.\u00a0 It appeals to passengers because it is cheaper \u2013 the costs are shared \u2013 and it is convenient as it offers a door-to-door service without the need for personal driving. \u00a0Meanwhile, cities are making strong efforts to discourage private vehicle use by tightening regulations with measures such as car-free zones, fees for cars entering the city, a decrease in parking availability, and an increase in parking rates. \u00a0All these measures encourage shared mobility.<\/p>\n<p>One response to this is peer-to-peer (P2P) car-sharing, where car owners allow other drivers to use their vehicles for a charge.\u00a0 In the past this was community-based but now, influenced in large part by the rise of social networks and smartphone technology, it is poised for explosive growth<a href=\"#_ftn6\" name=\"_ftnref6\">[6]<\/a>.\u00a0 The number of P2P car-sharing vehicles globally grew from approximately 200,000 in 2015 to more than 440,000 in 2020, and that figure is expected to more than double by 2025, to approximately 990,000 vehicles.\u00a0 According to research by Accenture,<a href=\"#_ftn7\" name=\"_ftnref7\">[7]<\/a> the value of the P2P market is expected to grow to US$ 21 billion by 2030 in China, the US and Germany alone.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-110182\" src=\"https:\/\/media.alj.com\/app\/uploads\/2023\/09\/Shared-mobility-market-volume-by-2030_V3-scaled.jpg\" alt=\"Shared mobility 2\" width=\"2560\" height=\"1472\" srcset=\"https:\/\/media.alj.com\/app\/uploads\/2023\/09\/Shared-mobility-market-volume-by-2030_V3-scaled.jpg 2560w, https:\/\/media.alj.com\/app\/uploads\/2023\/09\/Shared-mobility-market-volume-by-2030_V3-300x172.jpg 300w, https:\/\/media.alj.com\/app\/uploads\/2023\/09\/Shared-mobility-market-volume-by-2030_V3-1024x589.jpg 1024w, https:\/\/media.alj.com\/app\/uploads\/2023\/09\/Shared-mobility-market-volume-by-2030_V3-150x86.jpg 150w, https:\/\/media.alj.com\/app\/uploads\/2023\/09\/Shared-mobility-market-volume-by-2030_V3-768x442.jpg 768w, https:\/\/media.alj.com\/app\/uploads\/2023\/09\/Shared-mobility-market-volume-by-2030_V3-1536x883.jpg 1536w, https:\/\/media.alj.com\/app\/uploads\/2023\/09\/Shared-mobility-market-volume-by-2030_V3-2048x1178.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<h2>OEMs see the opportunities<\/h2>\n<p>Automotive OEMs have not been slow to recognize the potential opportunities in shared mobility.\u00a0 Several have tried to enter the market in various ways, either investing in newcomers or creating their own shared mobility enterprises.\u00a0 ShareNow, a joint venture formed from the merger of Daimler\u2019s car2go and BMW\u2019s DriveNow, is one of the world\u2019s largest shared-mobility companies, with more than 4 million registered members and a fleet of more than 14,000 vehicles in 18 cities across Europe.<a href=\"#_ftn8\" name=\"_ftnref8\">[8]<\/a><\/p>\n<p>In 2016, GM launched Maven, a brand offering car-sharing and peer-to-peer rental.\u00a0 The same year Ford acquired Chariot, a shared minibus service, and Volkswagen launched MOIA, which employs 1,300 people developing on-demand transport.\u00a0 In 2019 BMW and Daimler combined their mobility businesses into a joint venture called Free Now, and Toyota launched its car-sharing and travel-planning platform, <a href=\"https:\/\/www.kinto-mobility.com\/\">Kinto<\/a>, which has since expanded to 14 European countries.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-110210\" src=\"https:\/\/media.alj.com\/app\/uploads\/2023\/09\/Kinto-app.jpg\" alt=\"Kinto app - shared mobility\" width=\"781\" height=\"440\" srcset=\"https:\/\/media.alj.com\/app\/uploads\/2023\/09\/Kinto-app.jpg 602w, https:\/\/media.alj.com\/app\/uploads\/2023\/09\/Kinto-app-300x169.jpg 300w, https:\/\/media.alj.com\/app\/uploads\/2023\/09\/Kinto-app-150x84.jpg 150w, https:\/\/media.alj.com\/app\/uploads\/2023\/09\/Kinto-app-226x126.jpg 226w\" sizes=\"(max-width: 781px) 100vw, 781px\" \/><\/p>\n<p>Some of these shared mobility projects have already fallen by the wayside.\u00a0 But MOIA, among others, is thriving, operating ride-pooling schemes in Hamburg and Hanover, and Kinto has plans to add more than 30 countries to its network<a href=\"#_ftn9\" name=\"_ftnref9\">[9]<\/a>.<\/p>\n<h2>Driven, not driving<\/h2>\n<p>The second trend to be observed is the rise of 21<sup>st<\/sup> Century versions of the taxi, where consumers opt to be driven rather than drive and \u2013 perhaps \u2013 avoid altogether the hassle of actually owning a vehicle.<\/p>\n<p>The most straightforward form of this is e-hailing, where you hail a vehicle to take you to your destination but, instead of waving it down as you would a taxi, you use an app on your mobile \u2013 like Careem, for instance, with whom <a href=\"https:\/\/www.aljfinance.com\/index.aspx\">Abdul Latif Jameel Finance Saudi Arabia<\/a> <a href=\"https:\/\/alj.com\/en\/perspective\/sharing-the-ride-with-careem\/\">signed a collaboration partnership<\/a> in March 2023.\u00a0 Another form of this is pooled e-hailing, where you order the vehicle but share it with other passengers going in a similar direction to reduce the fare, picking them up and dropping them off on the way.<\/p>\n<figure id=\"attachment_106598\" aria-describedby=\"caption-attachment-106598\" style=\"width: 2456px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-106598\" src=\"https:\/\/media.alj.com\/app\/uploads\/2023\/03\/Abdul-Latif-Jameel-Finance-x-Careem.jpg\" alt=\"Abdul Latif Jameel Finance launches new finance program for Careem Captains in Saudi Arabia\" width=\"2456\" height=\"2456\" srcset=\"https:\/\/media.alj.com\/app\/uploads\/2023\/03\/Abdul-Latif-Jameel-Finance-x-Careem.jpg 2456w, https:\/\/media.alj.com\/app\/uploads\/2023\/03\/Abdul-Latif-Jameel-Finance-x-Careem-300x300.jpg 300w, https:\/\/media.alj.com\/app\/uploads\/2023\/03\/Abdul-Latif-Jameel-Finance-x-Careem-1024x1024.jpg 1024w, https:\/\/media.alj.com\/app\/uploads\/2023\/03\/Abdul-Latif-Jameel-Finance-x-Careem-150x150.jpg 150w, https:\/\/media.alj.com\/app\/uploads\/2023\/03\/Abdul-Latif-Jameel-Finance-x-Careem-768x768.jpg 768w, https:\/\/media.alj.com\/app\/uploads\/2023\/03\/Abdul-Latif-Jameel-Finance-x-Careem-1536x1536.jpg 1536w, https:\/\/media.alj.com\/app\/uploads\/2023\/03\/Abdul-Latif-Jameel-Finance-x-Careem-2048x2048.jpg 2048w, https:\/\/media.alj.com\/app\/uploads\/2023\/03\/Abdul-Latif-Jameel-Finance-x-Careem-200x200.jpg 200w, https:\/\/media.alj.com\/app\/uploads\/2023\/03\/Abdul-Latif-Jameel-Finance-x-Careem-170x170.jpg 170w, https:\/\/media.alj.com\/app\/uploads\/2023\/03\/Abdul-Latif-Jameel-Finance-x-Careem-70x70.jpg 70w, https:\/\/media.alj.com\/app\/uploads\/2023\/03\/Abdul-Latif-Jameel-Finance-x-Careem-271x271.jpg 271w\" sizes=\"(max-width: 2456px) 100vw, 2456px\" \/><figcaption id=\"caption-attachment-106598\" class=\"wp-caption-text\">Ahmad Arrabi, (L) General Manager, Careem Saudi Arabia and Dr Khalid Al Karimy, CEO, Abdul Latif Jameel Finance (R) at the signing of the new financing program for Careem Captains in March 2023<\/figcaption><\/figure>\n<p>Here again, motor manufacturers have also been quick to spot a possible change to their market and have invested.\u00a0 In 2016, for instance, GM invested US$ 500 million in US ride-sharing platform Lyft and Volkswagen put US$ 300 million in Gett, a European taxi-hailing app<a href=\"#_ftn10\" name=\"_ftnref10\">[10]<\/a>.\u00a0 Meanwhile Toyota, a long-term Abdul Latif Jameel partner, has invested in Uber, Didi and Grab, a Singaporean ride-hailing company that was also backed by Japan\u2019s Honda and South Korea\u2019s Hyundai<a href=\"#_ftn11\" name=\"_ftnref11\">[11]<\/a>.<\/p>\n<p>According to the experts at McKinsey<a href=\"#_ftn12\" name=\"_ftnref12\">[12]<\/a>, consumers racked up more than 15 billion hailed-mobility trips in 2022, with revenues reaching US$ 165 billion.\u00a0 By 2028, total revenues from hailed mobility could increase to US$ 273 billion.<a href=\"#_ftn13\" name=\"_ftnref13\">[13]<\/a><\/p>\n<figure id=\"attachment_85158\" aria-describedby=\"caption-attachment-85158\" style=\"width: 300px\" class=\"wp-caption alignright\"><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-85158\" src=\"https:\/\/media.alj.com\/app\/uploads\/2021\/02\/Joby-Aviation-Merger-1-300x189.jpg\" alt=\"Joby Aviation Merger\" width=\"300\" height=\"189\" srcset=\"https:\/\/media.alj.com\/app\/uploads\/2021\/02\/Joby-Aviation-Merger-1-300x189.jpg 300w, https:\/\/media.alj.com\/app\/uploads\/2021\/02\/Joby-Aviation-Merger-1-150x94.jpg 150w, https:\/\/media.alj.com\/app\/uploads\/2021\/02\/Joby-Aviation-Merger-1-768x483.jpg 768w, https:\/\/media.alj.com\/app\/uploads\/2021\/02\/Joby-Aviation-Merger-1.jpg 994w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-85158\" class=\"wp-caption-text\">Photo credit: Joby Aviation<\/figcaption><\/figure>\n<p>Another form of e-hailing on the horizon is the introduction of <a href=\"https:\/\/alj.com\/en\/perspective\/the-skys-the-limit\/\">flying taxis<\/a>, powered by either electricity or new energy, moving people by air between dedicated stations, either piloted or semi-autonomous.\u00a0 Abdul Lateef Jameel is <a href=\"https:\/\/jimco.com\/en\/portfolio\/joby-aviation\/\">already in this market<\/a>, having invested in California-based <a href=\"https:\/\/alj.com\/en\/news\/abdul-latif-jameel-invests-in-joby-aviation\/\">Joby Aviation\u2019s<\/a> revolutionary electric air taxis, which can fly at 200mph and cover 150 miles on a single charge, through the Jameel Investment Management Company (<a href=\"https:\/\/jimco.com\/en\/\">JIMCO<\/a>)<a href=\"#_ftn14\" name=\"_ftnref14\"><sup>[14]<\/sup><\/a>.\u00a0 JIMCO invested alongside Toyota, in line with Abdul Latif Jameel\u2019s strategy of investing in a more sustainable mobility future.<\/p>\n<p>Bonny Simi, head of air operations and people at Joby Aviation, predicts the company will be the world&#8217;s largest airline by departures by 2030<a href=\"#_ftn15\" name=\"_ftnref15\">[15]<\/a>.\u00a0 She envisions a future where aerial ride sharing will replace long commutes and allow for quick and easy travel for both personal and emergency purposes.\u00a0 Initially, she believes the adoption of advanced air mobility (AAM) will be in large, dense urban centers where congestion is a real problem.\u00a0 As cities become denser and roads become more congested, AAM will be able to support transportation needs and connect large metropolitan areas.\u00a0 Eventually, AAM will bring people from rural areas into cities.<\/p>\n<h2>Motoring towards micromobility<\/h2>\n<p>As discussed in our previous Abdul Latif Jameel <a href=\"https:\/\/alj.com\/en\/media-center\/perspectives\/\">Perspectives<\/a> article, shared <a href=\"https:\/\/alj.com\/en\/perspective\/electric-vehicles-more-than-just-cars\/\">micromobility<\/a>, which includes very light vehicles such as kick scooters, bicycles, e-scooters and e-bikes, has already grown swiftly, with nearly 70% of consumers willing to use micromobility vehicles for commuting<a href=\"#_ftn16\" name=\"_ftnref16\">[16]<\/a>.<\/p>\n<p>Small wonder. Urban journeys are often quite short and well suited to the convenience of micromobility options.\u00a0 Research by INRIX, a traffic data specialist, found that one-fifth of car journeys in large British and American cities were of less than a mile.\u00a0 Half of urban car trips in America, and two-thirds in Britain, were shorter than three miles<a href=\"#_ftn17\" name=\"_ftnref17\">[17]<\/a>.\u00a0 According to the INRIX the 2022 Global Traffic Scorecard<a href=\"#_ftn18\" name=\"_ftnref18\">[18]<\/a>, London remained the most-congested urban area in 2022, with 156 hours of delay per driver, up 5% over 2021.\u00a0 Big movers on the INRIX congestion scorecard include second ranked Chicago (155 hours, up 49%), Boston (134 hours, up 72%) and Toronto (118 hours, up 59%).<\/p>\n<p>Against this background, the rapid move towards shared micromobility should be no surprise. \u00a0Whilst e-scooter sharing did not play a major role before 2017, it accelerated from fewer than 1 million trips 2017 to more than 160 million trips in 2019, when looking at the largest players.\u00a0 McKinsey predicts that total consumer \u2013 shared and private combined \u2013 spending on micromobility could be up to US$ 300 billion to US $500 billion globally by 2030.<a href=\"#_ftn19\" name=\"_ftnref19\">[19]<\/a><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-110175\" src=\"https:\/\/media.alj.com\/app\/uploads\/2023\/09\/E-HAIL1-scaled.jpg\" alt=\"Shared mobility 3\" width=\"2560\" height=\"1793\" srcset=\"https:\/\/media.alj.com\/app\/uploads\/2023\/09\/E-HAIL1-scaled.jpg 2560w, https:\/\/media.alj.com\/app\/uploads\/2023\/09\/E-HAIL1-300x210.jpg 300w, https:\/\/media.alj.com\/app\/uploads\/2023\/09\/E-HAIL1-1024x717.jpg 1024w, https:\/\/media.alj.com\/app\/uploads\/2023\/09\/E-HAIL1-150x105.jpg 150w, https:\/\/media.alj.com\/app\/uploads\/2023\/09\/E-HAIL1-768x538.jpg 768w, https:\/\/media.alj.com\/app\/uploads\/2023\/09\/E-HAIL1-1536x1076.jpg 1536w, https:\/\/media.alj.com\/app\/uploads\/2023\/09\/E-HAIL1-2048x1434.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>Initially, many industry commentators assumed the boost in micromobility users over recent years was prompted by the COVID-19 pandemic, as e-scooters and bicycles provided a way of getting around cities that did not require you to risk infection on crowded public transport.\u00a0 But the increase in popularity has continued long after the pandemic, suggesting that users increasingly see the value in shared mobility.\u00a0 No upfront costs, no worrying that your vehicle would be stolen and having to cart around various locks and chains that weigh and cost almost as much as the vehicle itself.<\/p>\n<p>In the US, for example, the latest figures show a strong demand for docked bikes, where you collect a bicycle from a docking station and leave it at another nearer your destination.\u00a0 An analysis of usage trends in 2020 and 2021 from the National Association of City Transportation Officials<a href=\"#_ftn20\" name=\"_ftnref20\">[20]<\/a> shows the number of micromobility trips in the US nearly doubled in 2021, to 112 million.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-110196\" src=\"https:\/\/media.alj.com\/app\/uploads\/2023\/09\/USMICR1.jpg\" alt=\"Shared Mobility 4 \" width=\"2259\" height=\"1659\" srcset=\"https:\/\/media.alj.com\/app\/uploads\/2023\/09\/USMICR1.jpg 2259w, https:\/\/media.alj.com\/app\/uploads\/2023\/09\/USMICR1-300x220.jpg 300w, https:\/\/media.alj.com\/app\/uploads\/2023\/09\/USMICR1-1024x752.jpg 1024w, https:\/\/media.alj.com\/app\/uploads\/2023\/09\/USMICR1-150x110.jpg 150w, https:\/\/media.alj.com\/app\/uploads\/2023\/09\/USMICR1-768x564.jpg 768w, https:\/\/media.alj.com\/app\/uploads\/2023\/09\/USMICR1-1536x1128.jpg 1536w, https:\/\/media.alj.com\/app\/uploads\/2023\/09\/USMICR1-2048x1504.jpg 2048w\" sizes=\"(max-width: 2259px) 100vw, 2259px\" \/><\/p>\n<p>In 2021, bikeshare systems in Chicago, New York, and Philadelphia saw record levels of riders, while across the country ridership was up 18% compared to 2019.\u00a0 The limit on growth in this market is safety.\u00a0 The president of the North American Bikeshare and Scootershare Association (NABSA), Samantha Herr, argues that the biggest thing that cities can do to encourage shared micromobility is to create the infrastructure to support it: \u201cBuilding out safe, connected places to ride that get people where they need to go, like protected bike lane networks, is important to facilitating shared micromobility ridership.\u201d<a href=\"#_ftn21\" name=\"_ftnref21\">[21]<\/a><\/p>\n<h2>Downsides of personal transport<\/h2>\n<p>The long link between wealth and car ownership is under threat from the increasingly apparent drawbacks of owning personal transport.\u00a0 In the past, as a society gets wealthier, people have more cars. \u00a0Greater numbers of cars mean more traffic, more accidents and more emissions. \u00a0In an age of growing health and environmental awareness, this is a massive downside for cities, their residents, and their administrators.<\/p>\n<p>According to the World Health Organization<a href=\"#_ftn22\" name=\"_ftnref22\">[22]<\/a>, car accidents are the eighth highest cause of death for people of all ages, and the leading cause among young people aged 5-29 worldwide.\u00a0 At least 1.3 million people die in car accidents every year, with a further 20 to 50 million people sustaining injuries.\u00a0 <a href=\"https:\/\/alj.com\/en\/spotlight-by-fady-jameel\/not-just-hot-air\/\">Poor air quality<\/a> resulting from traffic is cited as increasing the risk of angina<a href=\"#_ftn23\" name=\"_ftnref23\"><sup>[23]<\/sup><\/a>.\u00a0 In the UK alone, up to 36,000 deaths a year in the UK are linked to air pollution.<a href=\"#_ftn24\" name=\"_ftnref24\"><sup>[24]<\/sup><\/a><\/p>\n<p>It is not just the residents and drivers who suffer. \u00a0The environment takes a pounding too.\u00a0 Tailpipe emissions from cars, trucks and other road vehicles account for around 75% of emissions from mobility, roughly six gigatons of CO<sub>2<\/sub> per year \u2013 close to 15% of total global emissions<a href=\"#_ftn25\" name=\"_ftnref25\">[25]<\/a>.\u00a0 Cutting these would go a long way to meeting the United Nations target for net zero carbon emissions by 2050.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-110217\" src=\"https:\/\/media.alj.com\/app\/uploads\/2023\/09\/YEAROV1-1.jpg\" alt=\"Shared Mobility 5\" width=\"2020\" height=\"1483\" srcset=\"https:\/\/media.alj.com\/app\/uploads\/2023\/09\/YEAROV1-1.jpg 2020w, https:\/\/media.alj.com\/app\/uploads\/2023\/09\/YEAROV1-1-300x220.jpg 300w, https:\/\/media.alj.com\/app\/uploads\/2023\/09\/YEAROV1-1-1024x752.jpg 1024w, https:\/\/media.alj.com\/app\/uploads\/2023\/09\/YEAROV1-1-150x110.jpg 150w, https:\/\/media.alj.com\/app\/uploads\/2023\/09\/YEAROV1-1-768x564.jpg 768w, https:\/\/media.alj.com\/app\/uploads\/2023\/09\/YEAROV1-1-1536x1128.jpg 1536w\" sizes=\"(max-width: 2020px) 100vw, 2020px\" \/><\/p>\n<p>The world originally fell in love with the car because it promised us \u2013 the consumer \u2013 convenience, status and freedom.\u00a0 But for city dwellers at least, that promise looks increasingly broken.\u00a0 In London, for example, even a fairly average cyclist could beat the average rush hour of just 9 mph<a href=\"#_ftn26\" name=\"_ftnref26\">[26]<\/a>.\u00a0 Yet the global trend is towards living in cities.\u00a0 At present 56% of the world\u2019s population \u2013 4.4 billion inhabitants \u2013 live in cities and the urban population more than doubling its current size by 2050, at which point nearly seven of 10 people will live in cities<a href=\"#_ftn27\" name=\"_ftnref27\">[27]<\/a>.<\/p>\n<p>These inconveniences and penalties for urban motoring are beginning to feed through into car sales.\u00a0 In the UK, for example, car ownership has declined for the second consecutive year \u2013 for the first time in more than a century<a href=\"#_ftn28\" name=\"_ftnref28\">[28]<\/a>.<\/p>\n<p>The idea of car ownership being an essential element of individual liberty now seems dated. It is Ballard\u2019s baleful view of the automobile, considered maverick at the time, that is in tune with modern thinking.<\/p>\n<p>Back in the 1970s he confected a world in which, \u201cnow and then, as part of a festival or centenary, they will hold veteran car rallies in the traffic-free pedestrian zones of major cities. \u00a0And on these occasions, everyone will thoroughly enjoy three rare sensations: the smell of exhaust fumes, the noise and the congestion.\u201d<\/p>\n<p>Shared mobility is one of the tools that could make Ballard\u2019s traffic-free vision into a tangible daily reality.\u00a0 It has the potential to reshape our understanding of mobility, reduce its impact on the environment and <a href=\"https:\/\/alj.com\/en\/perspective\/building-cities-fit-for-the-future\/\">transform our cities<\/a>.\u00a0 It is as yet unclear how the shared mobility market will play out over the next few years.\u00a0 But with a spirit of collaboration, partnership and commitment, governments, automotive OEMs, mobility providers and &#8211; perhaps above all &#8211; consumers, can help steer us all to a greener, more sustainable future.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> <a href=\"https:\/\/www.jgballard.ca\/deep_ends\/drive_mag_article.html\">https:\/\/www.jgballard.ca\/deep_ends\/drive_mag_article.html<\/a><\/p>\n<p><a href=\"#_ftnref2\" name=\"_ftn2\">[2]<\/a> <a href=\"https:\/\/www.jgballard.ca\/deep_ends\/drive_mag_article.html\">https:\/\/www.jgballard.ca\/deep_ends\/drive_mag_article.html<\/a><\/p>\n<p><a href=\"#_ftnref3\" name=\"_ftn3\">[3]<\/a> <a href=\"https:\/\/www.mckinsey.com\/industries\/automotive-and-assembly\/our-insights\/shared-mobility-sustainable-cities-shared-destinies\">https:\/\/www.mckinsey.com\/industries\/automotive-and-assembly\/our-insights\/shared-mobility-sustainable-cities-shared-destinies<\/a><\/p>\n<p><a href=\"#_ftnref4\" name=\"_ftn4\">[4]<\/a> <a href=\"https:\/\/www.mckinsey.com\/industries\/automotive-and-assembly\/our-insights\/shared-mobility-sustainable-cities-shared-destinies\">https:\/\/www.mckinsey.com\/industries\/automotive-and-assembly\/our-insights\/shared-mobility-sustainable-cities-shared-destinies<\/a><\/p>\n<p><a href=\"#_ftnref5\" name=\"_ftn5\">[5]<\/a> <a href=\"https:\/\/www.tomtom.com\/newsroom\/press-releases\/general\/260960154\/the-cost-of-driving-has-reached-new-highs-around-the-world\/\">https:\/\/www.tomtom.com\/newsroom\/press-releases\/general\/260960154\/the-cost-of-driving-has-reached-new-highs-around-the-world\/<\/a><\/p>\n<p><a href=\"#_ftnref6\" name=\"_ftn6\">[6]<\/a> <a href=\"https:\/\/www.automotiveworld.com\/articles\/peer-to-peer-car-sharing-is-here-to-stay\/\">https:\/\/www.automotiveworld.com\/articles\/peer-to-peer-car-sharing-is-here-to-stay\/<\/a><\/p>\n<p><a href=\"#_ftnref7\" name=\"_ftn7\">[7]<\/a> <a href=\"https:\/\/www.accenture.com\/us-en\/insights\/automotive\/mobility-x\">https:\/\/www.accenture.com\/us-en\/insights\/automotive\/mobility-x<\/a><\/p>\n<p><a href=\"#_ftnref8\" name=\"_ftn8\">[8]<\/a> <a href=\"https:\/\/www.ft.com\/content\/f19214e0-33bc-11ea-9703-eea0cae3f0de\">https:\/\/www.ft.com\/content\/f19214e0-33bc-11ea-9703-eea0cae3f0de<\/a><\/p>\n<p><a href=\"#_ftnref9\" name=\"_ftn9\">[9]<\/a> <a href=\"https:\/\/www.kinto-mobility.eu\/eu\/en\">https:\/\/www.kinto-mobility.eu\/eu\/en<\/a><\/p>\n<p><a href=\"#_ftnref10\" name=\"_ftn10\">[10]<\/a> <a href=\"https:\/\/www.economist.com\/business\/2021\/04\/15\/new-means-of-getting-from-a-to-b-are-disrupting-carmaking\">https:\/\/www.economist.com\/business\/2021\/04\/15\/new-means-of-getting-from-a-to-b-are-disrupting-carmaking<\/a><\/p>\n<p><a href=\"#_ftnref11\" name=\"_ftn11\">[11]<\/a> <a href=\"https:\/\/www.reuters.com\/article\/us-grab-toyota-investment-idINKBN1J907E\">https:\/\/www.reuters.com\/article\/us-grab-toyota-investment-idINKBN1J907E<\/a><\/p>\n<p><a href=\"#_ftnref12\" name=\"_ftn12\">[12]<\/a> <a href=\"https:\/\/www.mckinsey.com\/industries\/automotive-and-assembly\/our-insights\/shared-mobility-sustainable-cities-shared-destinies\">https:\/\/www.mckinsey.com\/industries\/automotive-and-assembly\/our-insights\/shared-mobility-sustainable-cities-shared-destinies<\/a><\/p>\n<p><a href=\"#_ftnref13\" name=\"_ftn13\">[13]<\/a> <a href=\"https:\/\/www.mordorintelligence.com\/industry-reports\/ride-hailing-market\">https:\/\/www.mordorintelligence.com\/industry-reports\/ride-hailing-market<\/a><\/p>\n<p><a href=\"#_ftnref14\" name=\"_ftn14\">[14]<\/a> <a href=\"https:\/\/alj.com\/en\/news\/abdul-latif-jameel-invests-in-joby-aviation\/\">https:\/\/alj.com\/en\/news\/abdul-latif-jameel-invests-in-joby-aviation\/<\/a><\/p>\n<p><a href=\"#_ftnref15\" name=\"_ftn15\">[15]<\/a> <a href=\"https:\/\/www.mckinsey.com\/industries\/aerospace-and-defense\/our-insights\/Rideshares-in-the-sky-by-2024-Joby-Aviation-bets-big-on-air-taxis\">https:\/\/www.mckinsey.com\/industries\/aerospace-and-defense\/our-insights\/Rideshares-in-the-sky-by-2024-Joby-Aviation-bets-big-on-air-taxis<\/a><\/p>\n<p><a href=\"#_ftnref16\" name=\"_ftn16\">[16]<\/a> Mobility Ownership Consumer Survey, McKinsey Center for Future Mobility, July 2021.<\/p>\n<p><a href=\"#_ftnref17\" name=\"_ftn17\">[17]<\/a> <a href=\"https:\/\/www.economist.com\/the-world-ahead\/2020\/11\/17\/the-pandemic-is-changing-urban-transport-patterns\">https:\/\/www.economist.com\/the-world-ahead\/2020\/11\/17\/the-pandemic-is-changing-urban-transport-patterns<\/a><\/p>\n<p><a href=\"#_ftnref18\" name=\"_ftn18\">[18]<\/a> <a href=\"https:\/\/inrix.com\/blog\/2022-traffic-scorecard\/\">https:\/\/inrix.com\/blog\/2022-traffic-scorecard\/<\/a><\/p>\n<p><a href=\"#_ftnref19\" name=\"_ftn19\">[19]<\/a> <a href=\"https:\/\/www.mckinsey.com\/industries\/automotive-and-assembly\/our-insights\/shared-mobility-where-it-stands-where-its-headed\">https:\/\/www.mckinsey.com\/industries\/automotive-and-assembly\/our-insights\/shared-mobility-where-it-stands-where-its-headed<\/a><\/p>\n<p><a href=\"#_ftnref20\" name=\"_ftn20\">[20]<\/a> <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2022-12-01\/as-pandemic-wanes-bikeshare-and-e-scooter-rides-keep-rising?sref=YMVUXTCK\">https:\/\/www.bloomberg.com\/news\/articles\/2022-12-01\/as-pandemic-wanes-bikeshare-and-e-scooter-rides-keep-rising?sref=YMVUXTCK<\/a><\/p>\n<p><a href=\"#_ftnref21\" name=\"_ftn21\">[21]<\/a> <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2022-10-04\/when-public-transit-stumbles-bikesharing-can-step-up\">https:\/\/www.bloomberg.com\/news\/articles\/2022-10-04\/when-public-transit-stumbles-bikesharing-can-step-up<\/a><\/p>\n<p><a href=\"#_ftnref22\" name=\"_ftn22\">[22]<\/a> <a href=\"https:\/\/www.who.int\/news-room\/fact-sheets\/detail\/road-traffic-injuries\">https:\/\/www.who.int\/news-room\/fact-sheets\/detail\/road-traffic-injuries<\/a><\/p>\n<p><a href=\"#_ftnref23\" name=\"_ftn23\">[23]<\/a> <a href=\"https:\/\/www.bhf.org.uk\/informationsupport\/risk-factors\/air-pollution\">https:\/\/www.bhf.org.uk\/informationsupport\/risk-factors\/air-pollution<\/a><\/p>\n<p><a href=\"#_ftnref24\" name=\"_ftn24\">[24]<\/a> <a href=\"https:\/\/www.newscientist.com\/article\/2263165-landmark-ruling-says-air-pollution-contributed-to-death-of-9-year-old\/\">https:\/\/www.newscientist.com\/article\/2263165-landmark-ruling-says-air-pollution-contributed-to-death-of-9-year-old\/<\/a><\/p>\n<p><a href=\"#_ftnref25\" name=\"_ftn25\">[25]<\/a> h <a href=\"https:\/\/www.mckinsey.com\/capabilities\/sustainability\/our-insights\/spotting-green-business-opportunities-in-a-surging-net-zero-world\">https:\/\/www.mckinsey.com\/capabilities\/sustainability\/our-insights\/spotting-green-business-opportunities-in-a-surging-net-zero-world<\/a><\/p>\n<p><a href=\"#_ftnref26\" name=\"_ftn26\">[26]<\/a> <a href=\"https:\/\/www.tomtom.com\/newsroom\/press-releases\/general\/260960154\/the-cost-of-driving-has-reached-new-highs-around-the-world\/\">https:\/\/www.tomtom.com\/newsroom\/press-releases\/general\/260960154\/the-cost-of-driving-has-reached-new-highs-around-the-world\/<\/a><\/p>\n<p><a href=\"#_ftnref27\" name=\"_ftn27\">[27]<\/a> <a href=\"https:\/\/www.worldbank.org\/en\/topic\/urbandevelopment\/overview\">https:\/\/www.worldbank.org\/en\/topic\/urbandevelopment\/overview<\/a><\/p>\n<p><a href=\"#_ftnref28\" name=\"_ftn28\">[28]<\/a> <a href=\"https:\/\/autovista24.autovistagroup.com\/news\/uk-sees-car-ownership-decline-again-as-evs-yet-to-take-significant-share\/\">https:\/\/autovista24.autovistagroup.com\/news\/uk-sees-car-ownership-decline-again-as-evs-yet-to-take-significant-share\/<\/a><\/p>\n","protected":false},"featured_media":110147,"template":"","tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Shared Mobility Shows the Way | Abdul Latif Jameel\u00ae<\/title>\n<meta name=\"description\" content=\"Shared Mobility has the potential to reshape transportation, reduce the impact of mobility on the environment and transform our cities. 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href=\"https:\/\/www.alj.com\/en\/our-people\/fady-jameel\/\">Fady Jameel<\/a><br \/>\n<\/span><span style=\"color: #000000\">Deputy President and Vice Chairman, Abdul Latif Jameel<\/span><\/p>\n"],"perspective_author_bio":["<p><a href=\"https:\/\/www.alj.com\/en\/our-people\/fady-jameel\/\">Fady Jameel<\/a> is Deputy President and Vice Chairman International Operations of <a href=\"https:\/\/www.alj.com\/en\/\">Abdul Latif Jameel<\/a>, a collective of independent international, family-owned and diversified businesses, founded in 1945 by his grandfather, the late Abdul Latif Jameel.\u00a0 He is also a noted philanthropist including being the Founder and Chairman of <a href=\"https:\/\/artjameel.org\">Art Jamee<\/a>l, and Vice Chairman of <a href=\"https:\/\/www.communityjameel.org\">Community Jameel<\/a>, a global philanthropy formally established in 2003 to continue the Jameel family's tradition of supporting the 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