Sonic branding is not, by any means, new. You even have your own: the soundtrack of your life, music from your teenage or college years that evokes an emotional response \u2013 whether pleasurable or painful \u2013 even decades later.<\/p>\n
Combining aural and visual sensations is a powerful way to reinforce learning and create memories that are easily recalled, deep from inside your subconscious \u2013 transcending shapes, colors and other visual cues. And that\u2019s why big brands use it, and the best, use it very well. In in our latest Perspectives article, we look at the composition process of Abdul Latif Jameel\u2019s first unique brand sound-bed, and how it speaks to both our heritage and our future.<\/p>\n
With five senses, why rely just on sight? There are so many other ways to engage \u2013 many people often prefer to listen to one thing and do something else.<\/p>\n
Read more: https:\/\/bit.ly\/2XGFnhQ<\/p>\n","protected":false},"featured_media":62925,"template":"","acf":[],"yoast_head":"\n