{"id":57923,"date":"2020-02-23T09:53:15","date_gmt":"2020-02-23T09:53:15","guid":{"rendered":"https:\/\/www.alj.com\/news\/delphysme-shines-the-spotlight-on-dakar-rally-2020-with-exhilarating-global-campaign\/"},"modified":"2023-01-30T07:02:26","modified_gmt":"2023-01-30T07:02:26","slug":"delphysme-shines-the-spotlight-on-dakar-rally-2020-with-exhilarating-global-campaign","status":"publish","type":"news","link":"https:\/\/alj.com\/fr\/news\/delphysme-shines-the-spotlight-on-dakar-rally-2020-with-exhilarating-global-campaign\/","title":{"rendered":"DelphysME braque les projecteurs sur le Rallye Dakar 2020 avec une campagne mondiale exaltante"},"content":{"rendered":"<blockquote>\n<p>\u00ab\u00a0Laissez-nous exhiber votre marque dans de nouveaux endroits passionnants.\u00a0\u00bb<\/p>\n<\/blockquote>\n<p>Telle est la promesse audacieuse faite par <a href=\"http:\/\/www.delphysme.com\/\">DelphysME<\/a>, une agence de publicit\u00e9 cr\u00e9ative prim\u00e9e exer\u00e7ant dans la r\u00e9gion ANMO et faisant partie d\u2019Abdul Latif Jameel. Leur derni\u00e8re campagne refl\u00e8te assur\u00e9ment cet objectif. Nomm\u00e9e principale agence cr\u00e9ative et m\u00e9dia du<a href=\"https:\/\/www.dakar.com\/en\">Rally Dakar\u00a02020<\/a>, DelphysME a mis en lumi\u00e8re la marque aupr\u00e8s du public \u00e0 travers le monde, y compris dans les grandes villes de Londres, New York, Paris et Duba\u00ef.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/JvCzKFBm9Vs\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Organis\u00e9e par l\u2019Arabie saoudite, cette 42e\u00a0\u00e9dition du Rallye Dakar \u00e9tait la premi\u00e8re \u00e0 se tenir au Moyen-Orient. Alors que les paysages d\u2019Arabie saoudite illuminaient Times Square, Trafalgar Square, le boulevard du Montparnasse et le Burj Khalifa, des millions de personnes ont eu un aper\u00e7u rare et unique du pays, attirant des t\u00e9l\u00e9spectateurs du monde entier.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/_VYRYerxS2M\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>DelphysME est le r\u00e9sultat d\u2019un partenariat exclusif entre Abdul Latif Jameel et l\u2019agence cr\u00e9ative internationale <a href=\"https:\/\/www.delphys.co.jp\/\">Delphys<\/a>\u00a0Japon. Avec un si\u00e8ge \u00e0 Duba\u00ef et des bureaux \u00e0 Djeddah et Riyad, DelphysME offre des services allant de la valorisation de marque au design, en passant par l\u2019analyse et la strat\u00e9gie num\u00e9rique.<\/p>\n<p><a href=\"https:\/\/alj.com\/fr\/about\/our-people\/\">Ramzi Abou Dargham<\/a>, chef de l\u2019exploitation, DelphysME, d\u00e9clare\u00a0:<\/p>\n<blockquote>\n<p>\u00ab\u00a0DelphysME rassemble l\u2019exp\u00e9rience, le num\u00e9rique et la technologie d\u2019une mani\u00e8re qui nous distingue des autres agences cr\u00e9atives. Nous sommes ravis d\u2019avoir \u00e9t\u00e9 choisis comme partenaire cr\u00e9atif de la campagne Rallye Dakar\u00a02020 et de l\u2019opportunit\u00e9 qui nous a \u00e9t\u00e9 offerte de pr\u00e9senter la r\u00e9gion \u00e0 des millions de personnes dans le monde. L\u2019Arabie saoudite s\u2019est fix\u00e9 des objectifs ambitieux dans le cadre du plan Vision\u00a02030\u00a0; pr\u00e9senter le pays sur une plateforme mondiale et inviter le monde \u00e0 d\u00e9couvrir sa beaut\u00e9 m\u00e9connue est une \u00e9tape cruciale.\u00a0\u00bb<\/p>\n<\/blockquote>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft wp-image-57707 size-full\" src=\"https:\/\/www.alj.com\/app\/uploads\/2020\/02\/DelphysME.png\" alt=\"\" width=\"754\" height=\"362\" srcset=\"https:\/\/media.alj.com\/app\/uploads\/2020\/02\/DelphysME.png 754w, https:\/\/media.alj.com\/app\/uploads\/2020\/02\/DelphysME-300x144.png 300w, https:\/\/media.alj.com\/app\/uploads\/2020\/02\/DelphysME-150x72.png 150w\" sizes=\"(max-width: 754px) 100vw, 754px\" \/><\/p>\n","protected":false},"featured_media":57700,"template":"","tags":[],"newscategory":[150],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DelphysME - 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