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\u30f4\u30a3\u30fc\u30c7\u30ad\u30f3\u30b0\u306e\u4fe1\u5ff5\u3068\u6839\u6c17\u5f37\u3055\u304c\u5831\u308f\u308c\u305f\u306e\u3067\u3059\u3002\u5ca9\u7530\u3068\u4e2d\u5c3e\u306f\u3001\u30dd\u30eb\u30b7\u30a7\u306e\u5de5\u5834\u5168\u4f53\u306b\u6e21\u308a\u3001\u30d7\u30ed\u30bb\u30b9\u3001\u624b\u9806\u3001\u30dd\u30ea\u30b7\u30fc\u3092\u5927\u304d\u304f\u5909\u66f4\u3057\u307e\u3057\u305f\u3002\u6700\u3082\u52b9\u679c\u7684\u3060\u3063\u305f\u3053\u3068\u306e\u4e00\u3064\u306f\u3001\u73fe\u5834\u3067\u4fdd\u6301\u3059\u308b\u90e8\u54c1\u6570\u91cf\u3092\u300128\u65e5\u9593\u304b\u3089\u308f\u305a\u304b30\u5206\u9593\u306e\u88fd\u9020\u306b\u5fc5\u8981\u306a\u5206\u3078\u3068\u524a\u6e1b\u3057\u305f\u3053\u3068\u3067\u3059\u3002<\/p>\n

\u4f5c\u696d\u8005\u306f\u3068\u3066\u3064\u3082\u306a\u3044\u91cf\u306e\u90e8\u54c1\u304b\u3089\u5fc5\u8981\u306a\u7279\u5b9a\u30b3\u30f3\u30dd\u30fc\u30cd\u30f3\u30c8\u3092\u63a2\u3057\u51fa\u3059\u5fc5\u8981\u6027\u304c\u306a\u304f\u306a\u308a\u307e\u3057\u305f\u3002\u3053\u306e\u5909\u66f4\u3060\u3051\u3067\u3082\u3001\u8a2d\u5099\u306e\u30ea\u30fc\u30b9\u304b\u3089\u5e97\u8217\u90e8\u54c1\u3001\u30b3\u30f3\u30dd\u30fc\u30cd\u30f3\u30c8\u3001\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u306b\u81f3\u308b\u307e\u3067\u3042\u3089\u3086\u308b\u8af8\u7d4c\u8cbb\u3092\u524a\u6e1b\u3057\u3001\u30dd\u30eb\u30b7\u30a7\u306e\u73fe\u91d1\u6e96\u5099\u9ad8\u3092\u5897\u52a0\u3055\u305b\u3001\u30ed\u30b9\u30bf\u30a4\u30e0\u3092\u524a\u6e1b\u3057\u307e\u3057\u305f\u3002<\/p>\n

\u5927\u304d\u304f\u53d6\u308a\u4e0a\u3052\u3089\u308c\u305f\u3053\u306e\u30ea\u30fc\u30f3\u30fb\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u9054\u6210\u306f\u3001\u3055\u3089\u306b\u4eba\u3005\u306e\u76ee\u3092\u5f15\u304d\u307e\u3057\u305f\u3002\u308f\u305a\u304b1\u5e74\u5f8c\u306b\u3001\u30dd\u30eb\u30b7\u30a7\u30ab\u30ec\u30e9\u304c\u4ee5\u524d\u3088\u308a\u308f\u305a\u304b3\u5206\u306e2\u306e\u6642\u9593\u3067\u88fd\u9020\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u306e\u3067\u3059\u3002<\/p>\n

\u30f4\u30a3\u30fc\u30c7\u30ad\u30f3\u30b0\u304c\u30ea\u30fc\u30f3\u30fb\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u5c0e\u5165\u3057\u3066\u304b\u308925\u5e74\u305f\u3061\u3001\u5f7c\u304c\u4f1a\u793e\u3092\u53bb\u3063\u3066\u304b\u30898\u5e74\u305f\u3063\u305f\u4eca\u3067\u3082\u3001\u30dd\u30eb\u30b7\u30a7\u306f\u3001\u73fe\u5728\u30ea\u30fc\u30f3\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u3078\u5168\u9762\u7684\u306b\u30b3\u30df\u30c3\u30c8\u3057\u3066\u304a\u308a\u3001\u305d\u306e\u304a\u852d\u3067\u751f\u7523\u6027\u306f\u5e74\u306b\u5e73\u57476\uff05\u305a\u3064\u5897\u52a0\u3057\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u4e2d\u6771\u306e\u53ef\u80fd\u6027\u3092\u5f37\u5316\u3059\u308b<\/strong><\/p>\n

\u30ea\u30fc\u30f3\u30fb\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306f\u3001\u904e\u53bb30\u5e74\u4ee5\u4e0a\u3067\u65e5\u672c\u304b\u3089\u5f90\u3005\u306b\u897f\u30e8\u30fc\u30ed\u30c3\u30d1\u3068\u7c73\u56fd\u5168\u57df\u306b\u5e83\u304c\u3063\u3066\u3044\u304d\u307e\u3057\u305f\u3002\u73fe\u5728\u3001\u4e2d\u6771\u3068\u5317\u30a2\u30d5\u30ea\u30ab\u5168\u57df\u306e\u5148\u9032\u4f01\u696d\u306f\u300121\u4e16\u7d00\u306b\u5411\u304b\u3063\u3066\u7e41\u6804\u3092\u7d9a\u3051\u3066\u3044\u304f\u305f\u3081\u306b\u5fc5\u8981\u306a\u5909\u9769\u306e\u63a8\u9032\u3092\u652f\u63f4\u3059\u308b\u30ea\u30fc\u30f3\u30fb\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306b\u671f\u5f85\u3092\u5bc4\u305b\u3066\u3044\u307e\u3059\u3002<\/p>\n

\"\"\u7d4c\u6e08\u304c\u767a\u5c55\u3057\u3001\u3055\u3089\u306b\u30aa\u30fc\u30d7\u30f3\u306b\u306a\u308b\u306b\u3064\u308c\u3001\u56f0\u96e3\u306b\u6311\u3082\u3046\u3068\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u304c\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u3067\u5c55\u958b\u306e\u901f\u3044\u74b0\u5883\u4f5c\u3063\u3066\u3044\u308b\u3068\u3044\u3046\u3053\u3068\u3092\u4f01\u696d\u306f\u8a8d\u3081\u3066\u304d\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u74b0\u5883\u3067\u306f\u3001\u78ba\u7acb\u3055\u308c\u305f\u4f01\u696d\u306f\u3001\u7af6\u4e89\u306b\u52dd\u3064\u305f\u3081\u306b\u80fd\u7387\u306e\u3042\u3089\u3086\u308b\u53ef\u80fd\u6027\u3092\u8ffd\u6c42\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n

\u4f01\u696d\u304c\u3053\u306e\u3088\u3046\u306a\u8ab2\u984c\u306b\u7acb\u3061\u5411\u304b\u3046\u3053\u3068\u3092\u652f\u63f4\u3057\u3001\u4e2d\u6771\u306e\u4f01\u696d\u3068\u7d4c\u6e08\u306e\u767a\u5c55\u3092\u5909\u9769\u3059\u308b\u30ea\u30fc\u30f3\u30fb\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3078\u306e\u53ef\u80fd\u6027\u3092\u53cd\u6620\u3059\u308b\u306e\u304c\u3001\u30a2\u30d6\u30c9\u30a5\u30eb\u30fb\u30e9\u30c6\u30a3\u30d5\u30fb\u30b8\u30e3\u30df\u30fc\u30eb\u3068\u30ea\u30fc\u30f3\u30fb\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306e\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u4f1a\u793e\u3001Four Principles\u3068\u306e\u65b0\u3057\u3044\u5408\u5f01\u4e8b\u696d\u306e\u767a\u8868\u3067\u3059\u3002<\/p>\n

\u3053\u306e\u65b0\u4f1a\u793e\u306f\u3001\u5730\u57df\u4e00\u5e2f\u306e\u653f\u5e9c\u304a\u3088\u3073\u4f01\u696d\u5185\u306e\u80fd\u7387\u306e\u6539\u5584\u3092\u304a\u3053\u306a\u3046\u30b5\u30fc\u30d3\u30b9\u306e\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u3068\u5b9f\u65bd\u3092\u304a\u3053\u306a\u3044\u307e\u3059\u3002FMCG\u3001\u5efa\u8a2d\u3001\u91cd\u5de5\u696d\u3001\u77f3\u6cb9\u30fb\u30ac\u30b9\u3001\u822a\u7a7a\u3001\u305d\u306e\u4ed6\u306e\u30b5\u30fc\u30d3\u30b9\u30bb\u30af\u30bf\u30fc\u3067\u4e8b\u696d\u5c55\u958b\u3057\u307e\u3059\u3002<\/p>\n

Four Principles\u306e\u5171\u540c\u5275\u8a2d\u8005\u304a\u3088\u3073\u30de\u30cd\u30fc\u30b8\u30f3\u30b0\u30fb\u30d1\u30fc\u30c8\u30ca\u30fc\u306e\u30bb\u30a4\u30d5\u30fb\u30b7\u30fc\u30b9\u30cf\u30fc\u30af\u30ea\u30fc\u6c0f\uff08Seif Shieshakly\uff09\u306f\u3001\u4e2d\u6771\u3067\u4f01\u696d\u304c\u76f4\u9762\u3057\u3066\u3044\u308b\u4e00\u90e8\u306e\u8ab2\u984c\u306f\u30011930\u5e74\u4ee3\u306b\u30c8\u30e8\u30bf\u304c\u906d\u9047\u3057\u305f\u8ab2\u984c\u3068\u985e\u4f3c\u3057\u3066\u3044\u308b\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u300c\u5f7c\u3089<\/em>[\u30c8\u30e8\u30bf]\u304c\u307e\u305a\u3053\u306e\u8003\u3048\u65b9\u306b\u81f3\u3063\u305f\u306e\u306f\u3001\u8fc5\u901f\u306b\u5909\u5316\u3059\u308b\u5e02\u5834\u3067\u751f\u304d\u6b8b\u308b\u5fc5\u8981\u6027\u304c\u3042\u3063\u305f\u304b\u3089\u3067\u3059\u3002\u300d<\/em>\u3068\u30b7\u30fc\u30b9\u30cf\u30fc\u30af\u30ea\u30fc\u6c0f\u306f\u8ff0\u3079\u307e\u3059\u3002\u300c\u5909\u5316\u304c\u5fc5\u8981\u3060\u3068\u3044\u3046\u3053\u3068\u3092\u5f7c\u3089\u306f\u77e5\u3063\u3066\u3044\u307e\u3057\u305f\u3002\u5f7c\u3089\u306f\u3084\u308a\u305f\u304b\u3063\u305f\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5168\u304f\u65b0\u3057\u3044\u7269\u306e\u898b\u65b9\u3068\u3001\u5168\u304f\u65b0\u3057\u3044\u65b9\u6cd5\u3067\u8003\u3048\u308b\u5fc5\u8981\u6027\u304c\u3042\u3063\u305f\u306e\u3067\u3059\u3002\u300d<\/em><\/p>\n

\u300c\u73fe\u5728\u3001\u4e2d\u6771\u3068\u5317\u30a2\u30d5\u30ea\u30ab\u3067\u306e\u5e02\u5834\u306e\u518d\u5efa\u3068\u77f3\u6cb9\u3078\u306e\u4f9d\u5b58\u4f4e\u6e1b\u3078\u306e\u596e\u95d8\u306b\u3088\u3063\u3066\u751f\u3058\u3066\u3044\u308b\u5909\u5316\u306b\u3088\u308a\u3001\u591a\u304f\u306e\u4f01\u696d\u304c\u4f3c\u305f\u3088\u3046\u306a\u72b6\u6cc1\u306b\u76f4\u9762\u3057\u3066\u3044\u307e\u3059\u3002\u9577\u671f\u7684\u306b\u6210\u529f\u3057\u7d9a\u3051\u308b\u305f\u3081\u306b\u306f\u5909\u5316\u3059\u308b\u3053\u3068\u304c\u5fc5\u8981\u306a\u306e\u3067\u3059\u3002\u300d<\/em><\/p>\n

\u30ea\u30fc\u30f3\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3067\u4e16\u754c\u4e2d\u306e\u7d44\u7e54\u3068\u5354\u529b\u3057\u5408\u3046\u3053\u3068\u3067\u3001\u30b7\u30fc\u30b9\u30cf\u30fc\u30af\u30ea\u30fc\u6c0f\u3068\u30a6\u30a3\u30fc\u30d6\u30c3\u30b7\u30e5\u6c0f\u306f\u3001\u4f01\u696d\u304c\u521d\u3081\u3066\u30ea\u30fc\u30f3\u30fb\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3092\u5b9f\u65bd\u3059\u308b\u969b\u306e\u5171\u901a\u306e\u8ab2\u984c\u3092\u3044\u304f\u3064\u304b\u7279\u5b9a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u5f93\u696d\u54e1\u306f\u3057\u3070\u3057\u3070\u4f01\u696d\u306e\u968e\u7d1a\u5185\u3067\u306e\u81ea\u8eab\u306e\u30b9\u30c6\u30fc\u30bf\u30b9\u3084\u6a29\u529b\u3092\u5931\u3046\u3053\u3068\u306b\u5bfe\u3059\u308b\u6050\u308c\u304b\u3089\u3001\u30ea\u30fc\u30f3\u30fb\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3067\u306e\u4e00\u822c\u7684\u306a\u5909\u5316\u306e\u30ec\u30d9\u30eb\u306b\u5bfe\u3057\u3066\u62b5\u6297\u3059\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

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\u793e\u5185\u30c1\u30fc\u30e0\u306f\u65e2\u5b58\u306e\u30b7\u30b9\u30c6\u30e0\u306b\u8fd1\u3059\u304e\u308b\u305f\u3081\u6b20\u70b9\u3092\u660e\u78ba\u306b\u7279\u5b9a\u3057\u96e3\u304f\u3001\u305d\u306e\u305f\u3081\u4ee5\u524d\u306f\u898b\u9003\u3057\u3066\u3044\u305f\u6f5c\u5728\u7684\u306a\u6539\u5584\u3092Four Principles\u306f\u898b\u6975\u3081\u308b\u80fd\u529b\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002\u5f7c\u306f\u3053\u306e\u80fd\u529b\u3053\u305d\u304c\u4f01\u696d\u306e\u5909\u9769\u305f\u3081\u306b\u91cd\u8981\u306a\u8981\u56e0\u3067\u3042\u308b\u3068\u4fe1\u3058\u3066\u3044\u307e\u3059\u3002<\/p>\n

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\u591a\u89d2\u7684\u306a\u30b5\u30a6\u30b8\u30a2\u30e9\u30d3\u30a2\u306e\u5bb6\u65cf\u7d4c\u55b6\u4f01\u696d\u3067\u3042\u308bFour Principles\u3078\u306e\u6295\u8cc7\u306f\u3001\u65e5\u672c\u3068\u306e\u9577\u671f\u7684\u306a\u95a2\u4fc2\u3092\u53cd\u6620\u3055\u305b\u3001\u6700\u8fd1\u306e\u65e5\u30fb\u30b5\u30a6\u30b8 \u30d3\u30b8\u30e7\u30f32030\u306e\u5408\u610f\u306b\u3082\u5f93\u3044\u3001\u4e8c\u56fd\u9593\u306b\u304a\u3051\u308b\u89aa\u5bc6\u306a\u95a2\u4fc2\u3092\u4fdd\u3061\u307e\u3059\u3002<\/p>\n

\u30a2\u30d6\u30c9\u30a5\u30eb\u30fb\u30e9\u30c6\u30a3\u30d5\u30fb\u30b8\u30e3\u30df\u30fc\u30eb\u56fd\u5185\u904b\u55b6\u3001\u4f1a\u9577\u4ee3\u884c\u517c\u526f\u793e\u9577\u306e\u30d5\u30a7\u30a4\u30c7\u30a3\u30fbM\u30fb\u30b8\u30e3\u30df\u30fc\u30eb\u6c0f\uff08Fady M. Jameel\uff09\u306f\u6b21\u306e\u3088\u3046\u306b\u8ff0\u3079\u307e\u3059\u3002\u300c\u30a2\u30d6\u30c9\u30a5\u30eb\u30fb\u30e9\u30c6\u30a3\u30d5\u30fb\u30b8\u30e3\u30df\u30fc\u30eb\u3068<\/em>Four Principles<\/em>\u306f\u3001\u9867\u5ba2\u306e\u305f\u3081\u306e\u30af\u30aa\u30ea\u30c6\u30a3\u306e\u9ad8\u3044\u9769\u65b0\u7684\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u304a\u5c4a\u3051\u3059\u308b\u3068\u3044\u3046\u5171\u901a\u306e\u30b3\u30df\u30c3\u30c8\u30e1\u30f3\u30c8\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002\u6c11\u9593\u3084\u653f\u5e9c\u90e8\u9580\u306b\u307e\u305f\u304c\u308a\u3001\u7d44\u7e54\u306f\u80fd\u7387\u306e\u63a8\u9032\u3068\u6709\u52b9\u6027\u306e\u6539\u5584\u3001\u305d\u3057\u3066\u3053\u306e\u5730\u57df\u3067\u7d20\u6674\u3089\u3057\u3044\u6a5f\u4f1a\u3092\u6700\u5927\u9650\u306b\u751f\u304b\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u5730\u4f4d\u3092\u624b\u306b\u5165\u308c\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u65b0\u3057\u3044\u5408\u5f01\u4e8b\u696d\u306f\u305d\u306e\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3057\u3001\u5e02\u5834\u306e\u9700\u8981\u306b\u5f37\u304f\u5fdc\u3048\u3066\u3044\u307e\u3059\u3002\u300d<\/em><\/p>\n

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\u3053\u308c\u3089\u306e\u76ee\u6a19\u306b\u6cbf\u3063\u3066\u3001Four Principles\u306f\u3001\u30b5\u30a6\u30b8\u30a2\u30e9\u30d3\u30a2\u5168\u57df\u3068\u4eca\u5f8c\u4f55\u5e74\u304b\u306b\u6e21\u3063\u3066\u306f\u66f4\u306b\u5e83\u3044\u5730\u57df\u306e\u7d4c\u6e08\u6210\u9577\u3092\u3001\u30df\u30af\u30ed\u30ec\u30d9\u30eb\u3068\u30de\u30af\u30ed\u30ec\u30d9\u30eb\u306e\u4e21\u65b9\u3067\u6d3b\u6c17\u3065\u3051\u308b\u3053\u3068\u3092\u72d9\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

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