{"id":104021,"date":"2022-11-16T05:32:51","date_gmt":"2022-11-16T05:32:51","guid":{"rendered":"https:\/\/alj.com\/perspective\/eyes-on-egypt\/"},"modified":"2022-11-16T08:56:35","modified_gmt":"2022-11-16T08:56:35","slug":"eyes-on-egypt","status":"publish","type":"perspective","link":"https:\/\/alj.com\/tr\/perspective\/eyes-on-egypt\/","title":{"rendered":"G\u00f6zler M\u0131s\u0131r\u2019da"},"content":{"rendered":"

Bir zamanlar d\u00fcnyan\u0131n en geli\u015fmi\u015f ve g\u00fc\u00e7l\u00fc antik medeniyetlerinden birinin be\u015fi\u011fi olan M\u0131s\u0131r, Orta Do\u011fu ve Kuzey Afrika b\u00f6lgesindeki en b\u00fcy\u00fck otomotiv pazarlar\u0131ndan biri olma konusunda gizli bir potansiyele sahiptir, ancak \u015fimdiye kadar bu potansiyel de\u011ferlendirilmemi\u015ftir. Bu, de\u011fi\u015fimin ba\u015flang\u0131c\u0131 m\u0131? M\u0131s\u0131r\u2019\u0131n \u00dclke Direkt\u00f6r\u00fc Tarek Abdullatif<\/em><\/a> ile, geli\u015fen M\u0131s\u0131r otomotiv pazar\u0131, Abdul Latif Jameel Motors\u2019daki 30 y\u0131l\u0131 a\u015fk\u0131n deneyimi ve i\u015fletmenin bir sonraki b\u00fcy\u00fcme a\u015famas\u0131na liderlik etme planlar\u0131 hakk\u0131nda konu\u015ftuk.<\/p>\n

Tarek Abdullatif\u2019in Abdul Latif Jameel<\/a>\u2019e kat\u0131lmas\u0131ndan bu yana otuz y\u0131ldan uzun bir s\u00fcre ge\u00e7ti; ancak \u015fu an \u015firkete olan tutkusu ve gelece\u011fe y\u00f6nelik vizyonu, 1991 y\u0131l\u0131nda ilk kez kat\u0131ld\u0131\u011f\u0131 zamanki kadar g\u00fc\u00e7l\u00fc.<\/p>\n

\"\"
Tarek Abdullatif
\nB\u00f6lge Direkt\u00f6r\u00fc, M\u0131s\u0131r
\nAbdul Latif Jameel Motors International<\/figcaption><\/figure>\n

Abdul Latif Jameel\u2019in i\u015f ilan\u0131n\u0131 ilk g\u00f6rd\u00fc\u011f\u00fcnde, M\u0131s\u0131r\u2019daki Kahire \u00dcniversitesi\u2019nde i\u015fletme b\u00f6l\u00fcm\u00fcn\u00fc hen\u00fcz bitirmi\u015fti. Bu markay\u0131 duymu\u015ftu ve b\u00fcy\u00fck bir \u015firket oldu\u011funu biliyordu. bu nedenle i\u015fe ba\u015fvurdu ve Suudi Arabistan\u2019daki Abdul Latif Jameel Motors\u2019da Lexus sat\u0131\u015f sorumlusu olarak i\u015fe ba\u015flad\u0131. O zamanlar, \u015firket zaten kendi pazar\u0131nda tan\u0131n\u0131yordu ancak k\u00fcresel olarak hen\u00fcz geli\u015fmekteydi.<\/p>\n

1995 y\u0131l\u0131na gelindi\u011finde, Tarek\u2019in \u00fcr\u00fcn ve teknik bilgi konusundaki ilgisi ve uzmanl\u0131\u011f\u0131, sat\u0131\u015f departman\u0131ndan pazarlama departman\u0131na bir \u00fcr\u00fcn planlama uzman\u0131 olarak ge\u00e7mesine neden oldu. Potansiyeli \u015firket taraf\u0131ndan desteklendi ve \u015firketteki kariyer potansiyeline ula\u015fmas\u0131n\u0131 sa\u011flamak i\u00e7in \u00f6zel e\u011fitim ve ko\u00e7luk alarak \u201cy\u00fcksek performansl\u0131 bireyler\u201d program\u0131na (bug\u00fcnk\u00fc ad\u0131yla Abdul Latif Jameel Y\u00f6netici Yeti\u015ftirme Program\u0131<\/a>) al\u0131nd\u0131. Daha sonra birka\u00e7 terfi ald\u0131 ve 2005 y\u0131l\u0131na kadar Pazarlama Departman\u0131 alt\u0131ndaki planlama grubunun genel m\u00fcd\u00fcr\u00fcyd\u00fc.<\/p>\n

Tarek hala Suudi Arabistan\u2019da bulunuyordu, ancak Abdul Latif Jameel\u2019in Daihatsu markas\u0131n\u0131 M\u0131s\u0131r\u2019da piyasaya s\u00fcrmek istemesinin ard\u0131ndan M\u0131s\u0131r \u00fclke m\u00fcd\u00fcr\u00fc olarak Kahire\u2019ye geri ta\u015f\u0131nd\u0131.<\/p>\n

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Tarek \u201cKahire\u2019ye geldim ve ekibi kurmaya yard\u0131mc\u0131 oldum. Lansman i\u00e7in t\u00fcm haz\u0131rl\u0131klar\u0131 y\u00f6nettik, sat\u0131\u015f a\u011f\u0131n\u0131, sat\u0131\u015f sonras\u0131 sat\u0131\u015flar\u0131, her \u015feyi kurduk. Haziran 2006\u2019da piyasaya b\u00fcy\u00fck bir ba\u015far\u0131yla girdik\u201d<\/em> diye hat\u0131rlat\u0131yor.<\/p>\n<\/blockquote>\n

\"Ford
Soldan sa\u011fa: Ford Trucks Pazarlama Uzman\u0131 Otman Tebbane; Afrika B\u00f6lge M\u00fcd\u00fcr\u00fc Tufan Altu\u011f ve Abdul Latif Jameel Halkla \u0130li\u015fkiler ve \u0130leti\u015fim Sorumlusu Dina Kamal. M\u00fcd\u00fcr, Mohamed Moussa, End\u00fcstriyel Proje dan\u0131\u015fman\u0131; Fatih \u00c7eken, B\u00f6lge Temsilcisi\/\u0130hracat, Ford Trucks; Tarek Abdullatif, Abdul Latif Jameel B\u00f6lge Direkt\u00f6r\u00fc ve Korhan D\u00fcndar, MarComms Ford Trucks 2017 M\u0131s\u0131r lansman\u0131nda.<\/figcaption><\/figure>\n

Sonraki 10 y\u0131l i\u00e7inde \u015firket M\u0131s\u0131r ve Kuzey Afrika\u2019daki operasyonlar\u0131n\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde geni\u015fletti ve Ford, Hino Trucks ve Ford Trucks<\/a> gibi bir dizi ba\u015far\u0131l\u0131 lansman ger\u00e7ekle\u015ftirdi. 2020 y\u0131l\u0131nda, farkl\u0131 markada ta\u015f\u0131tlar\u0131n sat\u0131ld\u0131\u011f\u0131 bir otomotiv perakende a\u011f\u0131 olan Auto Store\u2019un lansman\u0131n\u0131 y\u00f6netti.<\/p>\n

M\u0131s\u0131r \u00dclke M\u00fcd\u00fcr\u00fc olarak sorumluluklar\u0131 \u00fc\u00e7 ana otomotiv i\u015f birimini kapsamaktad\u0131r: Auto Jameel; da\u011f\u0131t\u0131m, a\u011f geli\u015ftirme, perakende sat\u0131\u015f, sat\u0131\u015f sonras\u0131 hizmetler vb. dahil olmak \u00fczere M\u0131s\u0131r Ford<\/a>\u2019un resmi distrib\u00fct\u00f6rl\u00fc\u011f\u00fc; Hino a\u011f\u0131r vas\u0131talar\u0131n\u0131 ve Ford a\u011f\u0131r vas\u0131talar\u0131n\u0131<\/a> i\u00e7eren a\u011f\u0131r vas\u0131ta distrib\u00fct\u00f6r\u00fc ALJICO Misr.<\/p>\n

Abdul Latif Jameel ayn\u0131 zamanda M\u0131s\u0131r\u2019da MG, Peugeot, Renault ve Mitsubishi\u2019nin resmi bayisidir ve ikinci el ta\u015f\u0131t (POV) pazar\u0131nda \u201cAuto Store\u201d markas\u0131 alt\u0131nda h\u0131zla b\u00fcy\u00fcmektedir.<\/p>\n

De\u011ferlendirilmemi\u015f potansiyel<\/h2>\n

M\u0131s\u0131r otomotiv pazar\u0131 genellikle muazzam ancak de\u011ferlendirilmemi\u015f potansiyeliyle an\u0131l\u0131r. T\u00fcrkiye veya \u0130ran ile k\u0131yaslanabilir b\u00fcy\u00fckl\u00fckteki n\u00fcfusu 2022 y\u0131l\u0131nda 108 milyona ula\u015fan bir \u00fclkede sat\u0131\u015flar y\u0131lda yakla\u015f\u0131k 600.000 ila 800.000 adet, belki de iyi y\u0131llarda 1.000.000 adet olmal\u0131d\u0131r. Ancak pratikte M\u0131s\u0131r\u2019daki otomotiv sat\u0131\u015flar\u0131 asla 300.000\u2019e ula\u015fmam\u0131\u015ft\u0131r. Neden? Belirli aral\u0131klarla ya\u015fanan ekonomik (ve politik) istikrars\u0131zl\u0131k d\u00f6ng\u00fcleri ve hane halk\u0131n\u0131n harcanabilir gelirine k\u0131yasla ta\u015f\u0131t fiyatlar\u0131n\u0131n y\u00fcksek olmas\u0131.<\/p>\n

\"Auto
Auto Jameel Ford Genel Merkezi, Kahire, M\u0131s\u0131r<\/figcaption><\/figure>\n

Tarek, 107 milyonu a\u015fan n\u00fcfusun yaln\u0131zca %5\u2019inin bir araba alabilecek finansal g\u00fcce sahip oldu\u011funu ifade ediyor. Bu, 15 veya 20 y\u0131l \u00f6nce \u00c7in\u2019dekine benzer bir durum. Halbuki, \u00c7in otomotiv pazar\u0131 on y\u0131ldan daha uzun s\u00fcren bir b\u00fcy\u00fcme ile d\u00fcnyan\u0131n en b\u00fcy\u00fck pazar\u0131 haline gelmi\u015f olsa da; M\u0131s\u0131r, istikrars\u0131zl\u0131k ve d\u00fc\u015f\u00fck \u00fccretler d\u00f6ng\u00fcs\u00fcnde s\u0131k\u0131\u015f\u0131p kalm\u0131\u015f bir \u00fclke. Buna ra\u011fmen Tarek, eninde sonunda bu \u00fclkenin otomotiv pazar\u0131n\u0131n potansiyelinin ger\u00e7ekle\u015ftirilece\u011fi konusundaki iyimserli\u011fini koruyor.<\/p>\n

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Tarek \u201cTalep kaybolmaz. Talep her zaman ger\u00e7ek anlamda b\u00fcy\u00fcyecektir, \u00e7\u00fcnk\u00fc y\u0131lda %2,5 oran\u0131nda b\u00fcy\u00fcyen b\u00fcy\u00fck bir n\u00fcfusa sahibiz. Ancak bu talebi kar\u015f\u0131lamak, ekonomik duruma ve pazardaki ini\u015f ve \u00e7\u0131k\u0131\u015flara ba\u011fl\u0131d\u0131r. Bunu \u00e7\u00f6zebilirsek, talebin patlayaca\u011f\u0131n\u0131 ve f\u0131rsatlar\u0131n gelece\u011fini d\u00fc\u015f\u00fcn\u00fcyorum,\u201d<\/em> diyor.<\/p>\n<\/blockquote>\n

Elbette h\u00fck\u00fcmetin izleyece\u011fi strateji yaln\u0131zca M\u0131s\u0131r\u2019daki sosyoekonomik dalgalanmay\u0131 d\u00fczeltmek i\u00e7in de\u011fil, ayn\u0131 zamanda \u00fclkenin otomotiv pazar\u0131n\u0131n geli\u015fimini \u015fekillendirmek i\u00e7in de \u00e7ok \u00f6nemlidir.<\/p>\n

En b\u00fcy\u00fck iki politika, montaj\u0131 yap\u0131lmam\u0131\u015f otomobil (SKD) ve montaj\u0131 yap\u0131lm\u0131\u015f otomobil (CKD) yerel montaj\u0131 ve elektrikli ta\u015f\u0131tlar (EV) \u00fczerine odaklanmaktad\u0131r. H\u00fck\u00fcmet, 2022 y\u0131l\u0131n\u0131n ba\u015flar\u0131nda yeni otomotiv stratejisinin en son s\u00fcr\u00fcm\u00fcn\u00fc tan\u0131tt\u0131. Bu strateji, \u00fcretilen ve montaj\u0131 yap\u0131lan yerel ta\u015f\u0131t say\u0131s\u0131n\u0131 art\u0131rmay\u0131 ve b\u00f6lgesel bir \u00fcretim merkezi haline gelmek ve ihracatlar\u0131 art\u0131rmak i\u00e7in sekt\u00f6r\u00fcn rekabet g\u00fcc\u00fcn\u00fc geli\u015ftirmeyi ama\u00e7lamaktad\u0131r[1]<\/sup><\/a>.<\/p>\n

Ayr\u0131ca, yerel olarak monte edilmi\u015f elektrikli ta\u015f\u0131tlar i\u00e7in sunulacak te\u015fviklerin ve gayrimenkul geli\u015ftiricilerini yeni konut ve ticari projelerde \u015farj noktalar\u0131 kurmaya zorlamaya y\u00f6nelik tekliflerin \u00e7er\u00e7evesini belirlemi\u015ftir.<\/p>\n

Elektrikli ta\u015f\u0131tlara ge\u00e7i\u015f<\/h2>\n

Son be\u015f y\u0131lda, elektrikli ta\u015f\u0131tlar d\u00fcnya genelindeki otomotiv pazarlar\u0131n\u0131 yeniden \u015fekillendirdi. M\u0131s\u0131r, elektrikli ta\u015f\u0131t devrimini benimsemeye heveslidir, ancak \u00fclkenin elektrikli ta\u015f\u0131t pazar\u0131 hala \u00e7ok yeni bir a\u015famadad\u0131r.<\/p>\n

\"\"\u015eu anda M\u0131s\u0131r\u2019da resmi bir elektrikli ta\u015f\u0131t distrib\u00fct\u00f6r\u00fc bulunmamaktad\u0131r ve yollarda g\u00f6r\u00fclen az say\u0131daki elektrikli ta\u015f\u0131t\u0131n \u00c7in veya Avrupa\u2019dan ikinci el paralel ithalat ile gelmi\u015f olma ihtimali y\u00fcksektir. \u00d6zellikle BM\u2019nin iklim de\u011fi\u015fikli\u011fi konferans\u0131 COP 27\u2019nin Kas\u0131m 2022\u2019de Sharm El Sheikh\u2019te yap\u0131lacak olmas\u0131 nedeniyle h\u00fck\u00fcmet bu durumu de\u011fi\u015ftirmek istiyor.<\/p>\n

H\u00fck\u00fcmet ilk olarak Kahire, Giza, \u0130skenderiye ve Sharm El-Sheikh valilikleriyle birlikte 450 milyon M\u0131s\u0131r liras\u0131 tutar\u0131nda ve 18 ay i\u00e7inde tamamlanmas\u0131 planlanan 3.000 elektrikli ta\u015f\u0131t \u015farj istasyonunun y\u00f6netimi ve i\u015fletilmesi i\u00e7in bir ihale ba\u015flatt\u0131[2]<\/sup><\/a>. Ayr\u0131ca 2023 y\u0131l\u0131nda M\u0131s\u0131r\u2019\u0131n ilk elektrikli otomobilini \u00fcretme plan\u0131n\u0131 duyurdu ve elektrikli ta\u015f\u0131tlar\u0131n piyasaya uyum sa\u011flamas\u0131 i\u00e7in a\u011f\u0131rl\u0131kl\u0131 olarak motor hacmini temel alan y\u00fcr\u00fcrl\u00fckteki otomotiv d\u00fczenlemelerini g\u00fcncellemekle me\u015fgul.<\/p>\n

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Tarek, \u201cH\u00fck\u00fcmet, verdi\u011fi destekle herkesin elektrikli ta\u015f\u0131tlara eri\u015febilmesini arzuluyor. \u0130nsanlar gelece\u011fin elektrikli ta\u015f\u0131tlarda oldu\u011funu ve yak\u0131nda M\u0131s\u0131r\u2019da bu ta\u015f\u0131tlar\u0131 g\u00f6receklerini biliyorlar, ancak bu zaman alacak. Sadece altyap\u0131y\u0131 in\u015fa etmek ve arz\u0131 art\u0131rmak i\u00e7in de\u011fil, ayn\u0131 zamanda talep yaratmak i\u00e7in de \u00e7abal\u0131yoruz. \u015eu anda M\u0131s\u0131r\u2019da bir elektrikli ta\u015f\u0131t sat\u0131n almak y\u00fcksek riskli bir karard\u0131r. \u0130nsanlar\u0131n art\u0131k durumun b\u00f6yle olmayaca\u011f\u0131ndan emin olmas\u0131 ve elektrikli ta\u015f\u0131tlar\u0131 tercih etmeye te\u015fvik edilmesi gerekir. Bu ger\u00e7ekle\u015fti\u011finde, \u00c7in\u2019de g\u00f6rd\u00fc\u011f\u00fcm\u00fcz gibi ilerlemenin son derece h\u0131zl\u0131 olaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyorum.\u201d<\/em> diyor.<\/p>\n<\/blockquote>\n

En heyecan verici k\u00fcresel otomotiv pazarlar\u0131ndan birinin \u00c7in oldu\u011funa inan\u0131yor. \u00c7in teknolojisi, kalitesi ve pazarlama becerileri ile Bat\u0131\u2019n\u0131n standartlar\u0131n\u0131 ve beklentilerini h\u0131zla yakalad\u0131. Ancak \u00c7inli markalar\u0131n hala daha zay\u0131f oldu\u011fu yerlerde ihracat deneyimleri var. \u00c7inli markalar yak\u0131n zamana kadar daha \u00e7ok yerel pazara odaklanm\u0131\u015ft\u0131. Odak noktalar\u0131 k\u00fcresel pazara y\u00f6neldik\u00e7e onlar\u0131 tedarik zinciri, lojistik, sat\u0131\u015f sonras\u0131 hizmet ve m\u00fc\u015fteri tercihleri a\u00e7\u0131s\u0131ndan destekleyecek f\u0131rsatlar da bulunmaktad\u0131r.<\/p>\n

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Tarek, \u201cAbdul Latif Jameel, Orta Do\u011fu ve Kuzey Afrika i\u00e7in harika bir k\u00f6pr\u00fc olabilir. B\u00f6lgeyi \u00e7ok iyi biliyoruz. Sistem ve altyap\u0131m\u0131z mevcut. Markalar\u0131n s\u0131f\u0131rdan kendi ba\u015flar\u0131na pazar\u0131 in\u015fa etmesi gerekmiyor, bu s\u00fcreci m\u00fcmk\u00fcn oldu\u011funca basit ve p\u00fcr\u00fczs\u00fcz hale getirmek i\u00e7in onlarla ortakl\u0131k yapabiliriz\u201d<\/em> diyor.<\/p>\n<\/blockquote>\n

Dijital gelecek<\/h2>\n

Abdul Latif Jameel Motors\u2019un M\u0131s\u0131r\u2019daki kendi b\u00fcy\u00fcme planlar\u0131 ile ilgili olarak Tarek\u2019in \u00f6n\u00fcm\u00fczdeki birka\u00e7 y\u0131l i\u00e7inde i\u015fletmenin geli\u015fimini destekleme potansiyeline sahip oldu\u011funa inand\u0131\u011f\u0131 iki strateji vard\u0131r. Biri dijitale yat\u0131r\u0131m yapmak, di\u011feri ise yeni ortakl\u0131klar kurmak.<\/p>\n

\"\"
Solda sa\u011fa: [ADI] [POZ\u0130SYONU]: Hasan S Al Alami, Abdul Latif Jameel Motors International K\u0131demli \u0130dari M\u00fcd\u00fcr\u00fc ve Tarek Abdullatif, Abdul Latif Jameel M\u0131s\u0131r B\u00f6lge M\u00fcd\u00fcr\u00fc birden \u00e7ok markaya ait s\u0131f\u0131r ve ikinci el ta\u015f\u0131tlar\u0131n sat\u0131laca\u011f\u0131 Auto Store, Green Plaza\u2019n\u0131n 2021 y\u0131l\u0131nda \u0130skenderiye\u2019de ger\u00e7ekle\u015ftirilen a\u00e7\u0131l\u0131\u015f\u0131nda.<\/figcaption><\/figure>\n

Birden \u00e7ok markan\u0131n sat\u0131ld\u0131\u011f\u0131 showroom\u2019lar M\u0131s\u0131r\u2019da \u00e7ok pop\u00fclerdir. Ancak bu showroom\u2019lar\u0131 in\u015fa etmek, geli\u015ftirmek ve pazarlamak karma\u015f\u0131k, pahal\u0131 ve zaman al\u0131c\u0131d\u0131r. Ara\u015ft\u0131rmalar, yeni bir ta\u015f\u0131t sat\u0131n almak isteyen \u00e7o\u011fu insan\u0131n sat\u0131n alma s\u00fcrecine \u00e7evrimi\u00e7i ortamda hangi modellerin mevcut oldu\u011funa bakarak, teknik \u00f6zellikleri kar\u015f\u0131la\u015ft\u0131rarak ve fiyatlar\u0131 g\u00f6zden ge\u00e7irerek ba\u015flad\u0131\u011f\u0131n\u0131 g\u00f6stermektedir. Tarek, Abdul Latif Jameel\u2019in stratejisinin dijital d\u00fcnyadaki varl\u0131\u011f\u0131na yat\u0131r\u0131m yapmak oldu\u011funu, b\u00f6ylece sat\u0131n alma s\u00fcrecinin dijital a\u015famas\u0131nda m\u00fc\u015fterileri \u00e7ekebilece\u011fini ve ard\u0131ndan uygun bir sat\u0131\u015f noktas\u0131nda onlar\u0131 \u00e7evrimd\u0131\u015f\u0131 showroom\u2019lara y\u00f6nlendirebilece\u011fini s\u00f6yl\u00fcyor.<\/p>\n

\u201cAmac\u0131m\u0131z, m\u00fc\u015fterilere rahat bir sat\u0131n alma s\u00fcreci sunmaya odaklanarak dijital platformumuzu geli\u015ftirmek. Biz otomotivciyiz. M\u00fc\u015fterilerimizi tan\u0131r\u0131z; m\u00fc\u015fterilerin sat\u0131n alma s\u00fcrecinin ayr\u0131nt\u0131lar\u0131n\u0131 ve temel d\u00f6n\u00fcm noktalar\u0131n\u0131 anlar\u0131z. Bu i\u00e7g\u00f6r\u00fcy\u00fc \u00e7evrimi\u00e7i teklifimizi geli\u015ftirmek i\u00e7in kulland\u0131k.\u201d<\/em> diye a\u00e7\u0131kl\u0131yor.<\/p>\n

\n

\u201cM\u00fc\u015fterilerin marka, model, kredi, sigorta, aksesuarlar ve garanti gibi her a\u015famada se\u00e7enekleri vard\u0131r. T\u00fcm bu i\u015flemler \u00e7evrimi\u00e7i olarak yap\u0131l\u0131r ve sat\u0131n alma s\u00fcrecinin son birka\u00e7 a\u015famas\u0131n\u0131 tamamlamak i\u00e7in onlar\u0131 showroom\u2019a \u00e7a\u011f\u0131r\u0131r\u0131z.\u201d<\/em><\/p>\n<\/blockquote>\n

Dijital platformun birinci s\u00fcr\u00fcm\u00fc, Ocak 2023\u2019te piyasaya s\u00fcr\u00fclecek ve y\u0131l i\u00e7erisinde a\u015famal\u0131 olarak daha fazla i\u015flevsellik kazanacak.<\/p>\n

\"\"
Abdul Latif Jameel M\u0131s\u0131r\u2019\u0131n Damietta\u2019daki \u201cAuto Store Boutique\u201d Renault perakende sat\u0131\u015f bayisi 2022 y\u0131l\u0131n\u0131n ortas\u0131nda a\u00e7\u0131ld\u0131.<\/figcaption><\/figure>\n

B\u00fcy\u00fcme ortaklar\u0131<\/h2>\n

Yeni ortakl\u0131klar a\u00e7\u0131s\u0131ndan, en b\u00fcy\u00fck otomotiv markalar\u0131n\u0131n hepsi olmasa bile \u00e7o\u011fu M\u0131s\u0131r\u2019da zaten k\u00f6kl\u00fc da\u011f\u0131t\u0131m a\u011flar\u0131na sahiptir. Tarek, bu durumun inorganik b\u00fcy\u00fcme i\u00e7in \u00e7ok az alan b\u0131rakt\u0131\u011f\u0131n\u0131, bunun yerine Abdul Latif Jameel Motors\u2019un stratejisinin i\u015fletmenin de\u011ferleri, hedefleri ve yakla\u015f\u0131m\u0131 ile uyumlu yeni bir markay\u0131 sat\u0131n alarak M\u0131s\u0131r pazar\u0131na sokmak oldu\u011funu belirtiyor.<\/p>\n

\n

Tarek \u201cYeni bir sayfa a\u00e7aca\u011f\u0131z ve bunu sekt\u00f6r uzmanl\u0131\u011f\u0131m\u0131z ve kaynaklar\u0131m\u0131zla destekleyerek M\u0131s\u0131r\u2019da ba\u015far\u0131l\u0131 bir marka haline getirece\u011fiz. Pazardaki durum nedeniyle planlar\u0131m\u0131z kesintiye u\u011frad\u0131, ancak bu stratejiyi \u00e7ok yak\u0131nda uygulamaya koyabilmeyi umuyoruz,<\/em>\u201d diyor.<\/p>\n<\/blockquote>\n

Tam olarak ne kadar s\u00fcrece\u011fi M\u0131s\u0131r pazar\u0131n\u0131n d\u00fczenleyici ve politika ba\u011flam\u0131ndaki geli\u015fmelerine ba\u011fl\u0131d\u0131r, ancak aksakl\u0131klara ra\u011fmen Tarek pazar\u0131n uzun vadeli potansiyeline ve Abdul Latif Jameel Motors\u2019un buradaki konumuna g\u00fcveniyor.<\/p>\n

\n

Tarek \u201cAbraham Lincoln\u2019un \u00fcnl\u00fc s\u00f6z\u00fcndeki gibi \u2018bu da ge\u00e7ecek\u2019. Bu d\u00f6nem sona erip pazar istikrara kavu\u015ftu\u011funda biz haz\u0131r olaca\u011f\u0131z. G\u00fc\u00e7l\u00fc ve kolay uyum sa\u011flayabilen bir ekibimiz var. Net bir b\u00fcy\u00fcme stratejimiz var. Bu \u00fclkede uzun vadeli planlar\u0131m\u0131z var. Yeni marka i\u00e7in ba\u015far\u0131l\u0131 bir lansman yapaca\u011f\u0131z ve Abdul Latif Jameel Motors\u2019un ne oldu\u011funu g\u00f6sterece\u011fiz.\u201d<\/em> diyor.<\/p>\n<\/blockquote>\n

[1]<\/a> https:\/\/enterprise.press\/stories\/2022\/03\/13\/a-first-look-at-the-long-awaited-automotive-strategy-bidding-for-new-ev-charging-company-management-this-week-66761\/<\/p>\n

[2]<\/a> https:\/\/english.ahram.org.eg\/News\/464553.aspx<\/p>\n","protected":false},"author":18,"featured_media":103995,"template":"","tags":[],"acf":[],"yoast_head":"\nG\u00f6zler M\u0131s\u0131r\u2019da | Abdul Latif Jameel\u00ae<\/title>\n<meta name=\"description\" content=\"M\u0131s\u0131r \u00dclke Direkt\u00f6r\u00fc Tarek Abdullatif ile yeni bir Soru-Cevap oturumunda, MENA b\u00f6lgesindeki en b\u00fcy\u00fck otomotiv pazarlar\u0131ndan birinin sakl\u0131 kalm\u0131\u015f potansiyeli ve gelecekteki d\u00f6n\u00fc\u015f\u00fcm\u00fc hakk\u0131nda konu\u015fuyoruz.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alj.com\/tr\/perspective\/eyes-on-egypt\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"G\u00f6zler M\u0131s\u0131r\u2019da | Abdul Latif Jameel\u00ae\" 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