{"id":109505,"date":"2023-08-10T10:54:49","date_gmt":"2023-08-10T10:54:49","guid":{"rendered":"https:\/\/alj.com\/?post_type=perspective&p=109505"},"modified":"2024-04-24T07:11:31","modified_gmt":"2024-04-24T07:11:31","slug":"basari-ilkeleri-jameel-ilkeleri-kurumsal-kulturu-nasil-gelistirmeyi-amacliyor","status":"publish","type":"perspective","link":"https:\/\/alj.com\/tr\/perspective\/basari-ilkeleri-jameel-ilkeleri-kurumsal-kulturu-nasil-gelistirmeyi-amacliyor\/","title":{"rendered":"Ba\u015far\u0131 ilkeleri: Jameel \u0130lkeleri, kurumsal k\u00fclt\u00fcr\u00fc nas\u0131l geli\u015ftirmeyi ama\u00e7l\u0131yor?"},"content":{"rendered":"

K\u00fclt\u00fcr, yapt\u0131\u011f\u0131m\u0131z hemen hemen her \u015feyi etkiler. Sosyal \u00f6l\u00e7ekte, yedi\u011fimiz yiyeceklerden giydi\u011fimiz giysilere, konu\u015ftu\u011fumuz dillerden sosyal normlara veya beklenen davran\u0131\u015f kurallar\u0131 ve geleneklerine kadar her \u015feyi etkileyebilir. Bir \u015firket k\u00fclt\u00fcr\u00fc, kurumsal d\u00fczeyde \u015firketin misyonunun, de\u011ferlerinin ve ideallerinin takip edildi\u011fi ve amac\u0131n\u0131n hayata ge\u00e7irildi\u011fi bir \u00e7er\u00e7eve olu\u015fturur.<\/p>\n

Peki, kurumsal k\u00fclt\u00fcr tam olarak nedir? Forbes<\/a> bunu \u015fu \u015fekilde tan\u0131mlar: \u201cBir i\u015f yerindeki insanlar\u0131n payla\u015ft\u0131\u011f\u0131 ortak de\u011ferler, inan\u00e7 sistemleri, tutumlar ve varsay\u0131mlar dizisi.\u201d[1]<\/a> \u0130\u015f performans\u0131ndaki etkisi g\u00f6z ard\u0131 edilmemelidir. Asl\u0131nda, Deloitte<\/a> taraf\u0131ndan yap\u0131lan ara\u015ft\u0131rmalar, y\u00f6neticilerin %94\u2019\u00fcn\u00fcn ve \u00e7al\u0131\u015fanlar\u0131n %88\u2019inin belirgin bir kurumsal k\u00fclt\u00fcr\u00fcn i\u015f ba\u015far\u0131s\u0131 i\u00e7in \u00f6nemli oldu\u011funa inand\u0131\u011f\u0131n\u0131 g\u00f6stermektedir.[2]<\/a><\/p>\n

Abdul Latif Jameel bu y\u0131l\u0131n ba\u015flar\u0131nda, uluslararas\u0131 \u00e7apta 34 \u00fclkede i\u015f a\u011f\u0131n\u0131n her alan\u0131nda tutarl\u0131 ve olumlu bir kurumsal k\u00fclt\u00fcr olu\u015fturmak i\u00e7in kendi giri\u015fimini ba\u015flatt\u0131. \u00d6z\u00fcnde, 1945 y\u0131l\u0131nda kurulu\u015fundan bu yana as\u0131l i\u015f faaliyetinin temelini olu\u015fturan ve kurucu merhum Abdul Latif Jameel\u2019in felsefesini yans\u0131tan ba\u015fl\u0131ca d\u00f6rt de\u011feri temel alan \u201cJameel \u0130lkeleri\u201d yer almaktad\u0131r. Bu ilkeler, olumlu bir kurumsal k\u00fclt\u00fcr\u00fcn temelini olu\u015fturan yap\u0131 ta\u015flar\u0131d\u0131r.<\/p>\n

Kurumsal \u0130K ve Kaizen Ba\u015fkan Yard\u0131mc\u0131s\u0131 Faisal Abdalla<\/a> taraf\u0131ndan y\u00f6netilen Jameel \u0130lkeleri\u2019ni geli\u015ftirme<\/a> ve g\u00fc\u00e7l\u00fc bir kurumsal k\u00fclt\u00fcr olu\u015fturma projesi, organizasyonun her k\u00f6\u015fesini kapsayan karma\u015f\u0131k ve \u00e7ok uluslu bir \u00e7al\u0131\u015fma olmu\u015ftur. K\u00fclt\u00fcrel Geli\u015fim, Kurumsal \u0130K ve Kaizen Direkt\u00f6r\u00fc Yugo Miyamoto ile Jameel \u0130lkeleri\u2019nin nas\u0131l geli\u015ftirildi\u011fi, kar\u015f\u0131la\u015ft\u0131klar\u0131 zorluklar ve g\u00f6rmeyi umduklar\u0131 sonu\u00e7lar hakk\u0131nda konu\u015ftuk.<\/p>\n

\"\"Yugo, Abdul Latif Jameel\u2019e 2020 y\u0131l\u0131nda kat\u0131ld\u0131. \u00d6zellikle k\u00fclt\u00fcrel de\u011fi\u015fim program\u0131na \u00f6nc\u00fcl\u00fck etme ve Jameel \u0130lkeleri\u2019ni geli\u015ftirme konular\u0131nda yard\u0131mc\u0131 oldu.<\/p>\n

Daha \u00f6ncesinde Toyota Motor Corporation\u2019da (TMC) 32 y\u0131l ge\u00e7irdi ve di\u011fer kurumsal projelerin yan\u0131 s\u0131ra Toyota\u2019n\u0131n kurumsal DNA\u2019s\u0131n\u0131n yaz\u0131l\u0131 ifadesi olan Toyota Tarz\u0131 \u00fczerinde \u00e7al\u0131\u015ft\u0131.<\/p>\n

Ayn\u0131 zamanda birka\u00e7 y\u0131l\u0131n\u0131 Orta Do\u011fu\u2019da TMC\u2019nin Ba\u015f Temsilcisi olarak ge\u00e7irdi ve Abdul Latif Jameel ile ilk kez kar\u015f\u0131la\u015ft\u0131\u011f\u0131nda Dubai\u2019de ya\u015f\u0131yordu.<\/p>\n

Jameel<\/strong> \u0130lkeleri\u2019ni geli\u015ftirme s\u00fcrecine nas\u0131l ba\u015flad\u0131n\u0131z?<\/strong><\/h2>\n

Y\u00f6netim Kurulu Ba\u015fkan\u0131m\u0131z Say\u0131n Mohammed Jameel, bu projenin arkas\u0131ndaki itici g\u00fc\u00e7t\u00fc. 2020 y\u0131l\u0131n\u0131n sonunda Kurumsal \u0130K ve Kaizen fonksiyonunu kurdu\u011funda bize verdi\u011fi g\u00f6rev, d\u00fcnya genelinde 30\u2019dan fazla \u00fclkede 11.000\u2019den fazla \u00c7al\u0131\u015fma Arkada\u015f\u0131ndan olu\u015fan bu a\u011fdaki \u00e7e\u015fitlilikleri bar\u0131nd\u0131ran ve farkl\u0131 alanlarda faaliyet g\u00f6steren i\u015fletmeler aras\u0131nda birle\u015fik bir k\u00fclt\u00fcr olu\u015fturmam\u0131zd\u0131.<\/p>\n

\"\"\u0130lk g\u00f6rev, \u201ck\u00fclt\u00fcr\u201d ile ne demek istedi\u011fimizi tan\u0131mlamakt\u0131. Bunun iki boyutu vard\u0131: Bunlardan biri, kurucumuzun onlarca y\u0131l \u00f6nce belirledi\u011fi de\u011ferlerdi: RIPE (Sayg\u0131, Geli\u015fim, \u00d6nc\u00fcl\u00fck Etme ve Yetki Delegasyonu).<\/p>\n

\u0130kincisi, kurucunun Abdul Latif Jameel \u015firketi i\u00e7in belirledi\u011fi vizyondu.<\/p>\n

Tesislerimizden birine girene ve duvarda kurucumuzun bir s\u00f6z\u00fcn\u00fc g\u00f6rene kadar bu vizyonu dile getirmekte zorlan\u0131yorduk. \u015e\u00f6yle diyordu: \u201cBiz sadece toplumu \u00f6nemseyen ve Toyota ile ayn\u0131 \u015fekilde \u00e7al\u0131\u015fan bir \u015firketiz.<\/em>\u201d Bu c\u00fcmle, kurucunun vizyonunu tan\u0131mlama ve bunun de\u011ferlerimiz ve k\u00fclt\u00fcr\u00fcm\u00fcz i\u00e7in ne anlama geldi\u011fini anlama a\u00e7\u0131s\u0131ndan yol g\u00f6sterici \u0131\u015f\u0131\u011f\u0131m\u0131z haline geldi.<\/p>\n

Abdul<\/strong> Latif Jameel \u00e7al\u0131\u015fanlar\u0131 bu s\u00fcre\u00e7te nas\u0131l bir rol oynad\u0131?<\/strong><\/h2>\n

\u00dcst d\u00fczey y\u00f6neticilerden \u00f6n saflarda \u00e7al\u0131\u015fanlara kadar bir\u00e7ok farkl\u0131 \u00e7al\u0131\u015fanla g\u00f6r\u00fc\u015fmeler yaparak ba\u015flad\u0131k.<\/p>\n

Onlara ayn\u0131 soruyu sorduk: Kurucumuzun belirledi\u011fi de\u011ferleri ya\u015fatmak i\u00e7in nas\u0131l davranmam\u0131z gerekti\u011fini d\u00fc\u015f\u00fcn\u00fcyorsunuz?<\/p>\n

Onlar\u0131n g\u00f6r\u00fc\u015flerini, d\u00f6rt temel de\u011ferimizi nas\u0131l tan\u0131mlad\u0131\u011f\u0131m\u0131z\u0131 ve ifade etti\u011fimizi bildirmek i\u00e7in kulland\u0131\u011f\u0131m\u0131z baz\u0131 temel inan\u00e7lara ve \u00f6nceliklere ay\u0131rd\u0131k.<\/p>\n

Jameel \u0130lkeleri\u2019ni<\/strong> geli\u015ftirmede Toyota Tarz\u0131 ne kadar etkiliydi?<\/strong><\/h2>\n

Toyota\u2019dan ilham ald\u0131k, \u00e7\u00fcnk\u00fc onlarla \u00e7ok uzun s\u00fcredir \u00e7al\u0131\u015f\u0131yoruz. \u201cToyota Tarz\u0131\u201dn\u0131n ba\u015far\u0131s\u0131 k\u00fcresel olarak takdir ediliyor. Ba\u015fkan Vekilimiz ve Uluslararas\u0131 Ba\u015fkan Yard\u0131mc\u0131m\u0131z Fady Jameel<\/a> ve Ba\u015fkan Vekilimiz ve Suudi Arabistan Ba\u015fkan Yard\u0131mc\u0131m\u0131z Hassan Jameel<\/a> Japonya\u2019da e\u011fitim g\u00f6rm\u00fc\u015f ve ABD ve Japonya Toyota\u2019da \u00e7al\u0131\u015fm\u0131\u015flard\u0131r. Bu sayede Toyota Tarz\u0131 ve kurumsal k\u00fclt\u00fcr \u00fczerindeki etkisi hakk\u0131nda bilgi sahibi olmu\u015flard\u0131r.<\/p>\n

Ancak Abdul Latif Jameel<\/a> \u00e7ok farkl\u0131 bir i\u015fletmedir.<\/p>\n

Yaln\u0131zca Toyota Tarz\u0131\u2019n\u0131 kopyalamak<\/em> istemedik. Abdul Latif Jameel i\u00e7in benzersiz<\/em> bir \u015fey geli\u015ftirmek istedik. Bu nedenle baz\u0131 temel fikirleri ald\u0131k ve bunlar\u0131 kendi ba\u011flam\u0131m\u0131za uygun yeni bir model olu\u015fturmak i\u00e7in yeniden yorumlay\u0131p uyarlad\u0131k.<\/p>\n

\"\"
Yugo Miyamoto (soldan ikinci), Mart 2023\u2019te Abdul Latif Jameel\u2019in Cidde, Suudi Arabistan\u2019daki Hussein Jameel Hall salonunda Jameel \u0130lkeleri\u2019nin \u015firket i\u00e7i lansman\u0131nda.<\/figcaption><\/figure>\n

\u0130\u015fletmelerin<\/strong> tan\u0131mlanm\u0131\u015f bir \u201ckurumsal k\u00fclt\u00fcre\u201d sahip olmas\u0131 neden \u00f6nemlidir?<\/strong><\/h2>\n

Jameel \u0130lkeleri\u2019ni tan\u0131t\u0131rken dile getirdi\u011fimiz \u015fey \u015fu oldu: Kurumsal k\u00fclt\u00fcr nedir? Bir \u015firketin nas\u0131l i\u015f yapaca\u011f\u0131 ve \u00e7al\u0131\u015fanlar\u0131n\u0131n nas\u0131l davranaca\u011f\u0131 konusunda sahip oldu\u011fu inan\u00e7lar ve fikirlerdir. \u015eirketin ve \u00e7al\u0131\u015fanlar\u0131n\u0131n ba\u015far\u0131s\u0131 \u00fczerinde b\u00fcy\u00fck bir etkiye sahip olabilir.<\/p>\n

Sordu\u011fumuz ikinci soru da \u015fuydu; bunu neden yap\u0131yoruz? Bu sorunun yan\u0131t\u0131n\u0131 geriye do\u011fru giderek i\u015fin ba\u015flang\u0131c\u0131nda bulabiliriz. \u0130lk y\u0131llarda, kurucumuz merhum Abdul Latif Jameel, t\u00fcm i\u015fletmeyi ofisinden bizzat denetleyebiliyordu. Herkesi ismen tan\u0131yordu, ailelerini tan\u0131yordu ve bu nedenle i\u015fletmesinin ve \u00e7al\u0131\u015fanlar\u0131n\u0131n desteklemesini istedi\u011fi de\u011ferleri dile getirmek kolayd\u0131.<\/p>\n

Ancak \u015firket son birka\u00e7 on y\u0131lda muazzam bir b\u00fcy\u00fcme sergiledi, bu nedenle de\u011ferleri aktarmak art\u0131k o kadar kolay de\u011fildi. Yine de belirli bir \u015fekilde i\u015f yapmak ve ayn\u0131 ortak de\u011ferlere inanmak istiyoruz; \u00e7\u00fcnk\u00fc bu do\u011fru yoldur, s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcmeyi m\u00fcmk\u00fcn k\u0131lan yol budur. Kurumsal bir k\u00fclt\u00fcr\u00fcn sa\u011flad\u0131\u011f\u0131 \u015fey budur. Herkesin ortak de\u011ferlerimize uygun olarak do\u011fru \u015fekilde i\u015f yapmas\u0131 i\u00e7in genel \u00e7er\u00e7eveyi tan\u0131mlar.<\/p>\n

Jameel \u0130lkeleri\u2019ni<\/strong> geli\u015ftirirken kar\u015f\u0131la\u015ft\u0131\u011f\u0131n\u0131z en b\u00fcy\u00fck zorluklar nelerdi?<\/strong><\/h2>\n

En b\u00fcy\u00fck zorluk, bu kadar \u00e7ok insanla beklentileri, deneyimleri, alg\u0131lar\u0131, \u00f6ncelik verdikleri de\u011ferler vb. hakk\u0131nda konu\u015fmak ve ard\u0131ndan Jameel \u0130lkeleri\u2019ni geli\u015ftirmek i\u00e7in kullanabilece\u011fimiz anlaml\u0131 bir \u015feye d\u00f6n\u00fc\u015ft\u00fcrmekti.<\/p>\n

Bunu, t\u00fcm yan\u0131tlar\u0131 marka de\u011ferlerinin d\u00f6rt kategorisi [Sayg\u0131, Geli\u015fim, \u00d6nc\u00fcl\u00fck Etme ve Yetki Delegasyonu (RIPE)] etraf\u0131nda grupland\u0131rarak ve ard\u0131ndan bu i\u00e7g\u00f6r\u00fcleri Jameel \u0130lkeleri\u2019nin geli\u015fiminde ve \u00e7al\u0131\u015fma ve davran\u0131\u015f \u015feklimiz bak\u0131m\u0131ndan ne anlama geldiklerini a\u00e7\u0131klamam\u0131za rehberlik etmesi i\u00e7in kullanarak yapt\u0131k.<\/p>\n

K\u0131saca, Jameel \u0130lkeleri bu d\u00f6rt de\u011feri ya\u015famak i\u00e7in sergilememiz gereken davran\u0131\u015flar\u0131n bir ifadesidir.<\/p>\n

\"\"<\/p>\n

Jameel \u0130lkeleri\u2019nin<\/strong> Abdul Latif Jameel\u2019deki k\u00fclt\u00fcr\u00fc nas\u0131l g\u00fc\u00e7lendirece\u011fini umuyorsunuz? Hangi de\u011fi\u015fiklikleri g\u00f6rmeyi bekliyorsunuz?<\/strong><\/h2>\n

An\u0131nda \u00e7ok fazla de\u011fi\u015fim g\u00f6rmeyi beklemiyoruz. Jameel \u0130lkeleri hen\u00fcz bir ger\u00e7eklik de\u011fil, sadece bir istek. Ancak uzun vadede hedeflerimiz y\u00fcksek. T\u00fcm \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131n profesyonel olarak b\u00fcy\u00fcmesini ve geli\u015fmesini sa\u011flamak istiyoruz. Onlar\u0131n daha kat\u0131l\u0131mc\u0131 olmalar\u0131n\u0131, bir aile gibi aidiyet duygusunu hissetmelerini ve Abdul Latif Jameel\u2019de \u00e7al\u0131\u015fmay\u0131 sevmelerini istiyoruz.<\/p>\n

Ayn\u0131 zamanda g\u00fc\u00e7l\u00fc bir k\u00fclt\u00fcre sahip olarak, de\u011ferlerimizi y\u00fckselterek ve \u00f6ncelik s\u0131ras\u0131na koyarak s\u00fcrd\u00fcr\u00fclebilir uzun vadeli b\u00fcy\u00fcmeye giden yolda \u015firkete rehberlik etmek istiyoruz.<\/p>\n

Bunu ba\u015farman\u0131n temel ad\u0131mlar\u0131ndan biri, Jameel \u0130lkeleri\u2019nin \u201cgeli\u015fim\u201d unsurudur. Bu, bir Japon d\u00fc\u015f\u00fcnce tarz\u0131 olan \u201ckaizen\u201d[3]<\/a> ile ilgilidir, bu da s\u00fcrekli geli\u015fim anlam\u0131na gelir.<\/p>\n

Abdul Latif Jameel\u2019deki herkesin profesyonel performanslar\u0131nda geli\u015fim sa\u011flayacak yetkiye sahip olmas\u0131n\u0131 istiyoruz. Bunun \u00e7ok b\u00fcy\u00fck bir geli\u015fim olmas\u0131 gerekmez. Ancak herkesin sadece k\u00fc\u00e7\u00fck bir de\u011fi\u015fiklik yapma taahh\u00fcd\u00fc ve yetkisi olursa toplam etki \u00e7ok daha b\u00fcy\u00fck, potansiyel olarak \u00e7ok daha \u00f6nemli olabilir, bu da hem bireye hem de i\u015fletmeye moral verir.<\/p>\n

Abdul Latif<\/strong> Jameel Onur Kurallar\u0131 bu tablonun neresinde yer al\u0131yor? <\/strong><\/h2>\n

Abdul Latif Jameel Onur Kurallar\u0131, insanlar\u0131n uymas\u0131 beklenen minimum etik ve ahlaki standartlar\u0131 belirleyerek k\u00fclt\u00fcr\u00fcm\u00fcz\u00fcn tarz\u0131n\u0131 belirler. Onur Kurallar\u0131\u2019na uydu\u011fumuzda g\u00fcven, sayg\u0131 ve hesap verebilirlik k\u00fclt\u00fcr\u00fc olu\u015fturmaya yard\u0131mc\u0131 oluruz. Di\u011fer yandan Jameel \u0130lkeleri, Onur Kurallar\u0131\u2019n\u0131n faaliyet g\u00f6sterdi\u011fi daha geni\u015f kurumsal ba\u011flam\u0131 kapsar.<\/p>\n

Bu, ikisi aras\u0131ndaki ili\u015fki ayn\u0131 madeni paran\u0131n iki y\u00fcz\u00fc gibidir!<\/p>\n

Jameel \u0130lkeleri i\u00e7in bir<\/strong> sonraki a\u015fama nedir?<\/strong><\/h2>\n

Bir sonraki a\u015fama, bu ilkeleri yaymak ve herkesin Jameel \u0130lkeleri\u2019nin i\u00e7eri\u011fini, bireyler olarak kendileri i\u00e7in ne anlama geldi\u011fini ve a\u011f\u0131m\u0131zdaki \u00e7e\u015fitli i\u015fletmeleri anlamas\u0131na yard\u0131mc\u0131 olmakt\u0131r.<\/p>\n

\"\"Jameel \u0130lkeleri el kitab\u0131n\u0131 okumak sadece birka\u00e7 dakikan\u0131z\u0131 al\u0131r.<\/p>\n

Ancak ne anlama geldiklerini ve davran\u0131\u015flar\u0131n\u0131z, beklentileriniz, \u00f6ncelikleriniz vb. \u00fczerindeki etkilerini tam olarak anlamak apayr\u0131 bir meseledir.<\/p>\n

Bu nedenle her \u00e7al\u0131\u015fma arkada\u015f\u0131m\u0131z\u0131n, Jameel \u0130lkeleri\u2019nin i\u00e7eri\u011fini anlamak i\u00e7in ge\u00e7ece\u011fi ve sertifika alaca\u011f\u0131 bir \u00e7evrimi\u00e7i e\u011fitim program\u0131 geli\u015ftiriyoruz.<\/p>\n

\u015eu anda bu e\u011fitim program\u0131 geli\u015ftirme a\u015famas\u0131nda ve bu y\u0131l\u0131n sonuna do\u011fru hayata ge\u00e7irmeyi hedefliyoruz.<\/p>\n

E\u011fitim program\u0131 tamamland\u0131ktan sonra kurumsal k\u00fclt\u00fcr\u00fcm\u00fcz, \u00e7al\u0131\u015fanlar\u0131m\u0131z ve i\u015f performans\u0131m\u0131z a\u00e7\u0131s\u0131ndan baz\u0131 olumlu sonu\u00e7lar g\u00f6rmeye ba\u015flayaca\u011f\u0131m\u0131z\u0131 umuyoruz.<\/p>\n

 <\/p>\n

[1]<\/a> https:\/\/www.forbes.com\/sites\/pragyaagarwaleurope\/2018\/08\/29\/how-to-create-a-positive-work-place-culture\/?sh=fd56aa942727<\/a><\/p>\n

[2]<\/a> https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/global\/Documents\/About-Deloitte\/gx-core-beliefs-and-culture.pdf<\/a><\/p>\n

[3]<\/a> Kaizen, birlikte \u201ciyi y\u00f6nde de\u011fi\u015fim\u201d veya \u201cgeli\u015fim\u201d anlam\u0131na gelen iki Japonca kelimeden olu\u015fan bir ifadedir. Ancak Kaizen, yal\u0131n metodoloji ve ilkelerle olan ili\u015fkisi sayesinde \u201cs\u00fcrekli geli\u015fim\u201d anlam\u0131na gelmektedir. Kaizen\u2019in k\u00f6kenleri 2. D\u00fcnya Sava\u015f\u0131 sonras\u0131 Japon kalite \u00e7emberlerine uzanmaktad\u0131r.<\/p>\n","protected":false},"author":18,"featured_media":109488,"template":"","tags":[],"acf":[],"yoast_head":"\nJameel \u0130lkeleri: Kurumsal K\u00fclt\u00fcr | Abdul Latif Jameel\u00ae<\/title>\n<meta name=\"description\" content=\"Jameel Prensiplerinin, ticari uygulamalar\u0131n ortak de\u011ferlerle uyumlu oldu\u011fu kurumsal k\u00fclt\u00fcr\u00fc geli\u015ftirme hedefini ke\u015ffedin. 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