{"id":20020,"date":"2019-01-14T10:22:40","date_gmt":"2019-01-14T10:22:40","guid":{"rendered":"https:\/\/www.alj.com\/tr\/perspective\/creative-communication-design-data-new-creative-agency-set-reshape-regions-media-sector-ai\/"},"modified":"2023-01-30T06:57:05","modified_gmt":"2023-01-30T06:57:05","slug":"creative-communication-design-data-new-creative-agency-set-reshape-regions-media-sector-ai","status":"publish","type":"perspective","link":"https:\/\/alj.com\/tr\/perspective\/creative-communication-design-data-new-creative-agency-set-reshape-regions-media-sector-ai\/","title":{"rendered":"CYarat\u0131c\u0131. \u0130leti\u015fim Tasar\u0131m\u0131. Veri. Yeni yarat\u0131c\u0131 ajans AI kanal\u0131yla b\u00f6lgenin medya sekt\u00f6r\u00fcn\u00fc yeniden \u015fekillendirmeye koyuldu"},"content":{"rendered":"<p>Orta Do\u011fu\u2019nun reklam ve medya sekt\u00f6rlerinde DriveDentsu ajans\u0131yla 20 y\u0131ldan uzun s\u00fcre ba\u015far\u0131 elde ettikten sonra, <a href=\"https:\/\/alj.com\">Abdul Latif Jameel<\/a> b\u00f6lge i\u00e7in yo\u011fun kanal planlamaya, i\u00e7erik olu\u015fturmaya ve veriyle y\u00f6netilen da\u011f\u0131t\u0131m ve analize odaklanan yeni, teknoloji destekli kreatif ajans geli\u015ftirme konusundaki tutkulu planlar\u0131n\u0131 a\u00e7\u0131klad\u0131.<\/p>\n<p>Delphys Middle East (<a href=\"http:\/\/www.delphysme.com\/\">DelphysME<\/a>), <a href=\"https:\/\/alj.com\">Abdul Latif Jameel<\/a> ile uluslararas\u0131 Japon kreatif ajans\u0131 <a href=\"https:\/\/www.delphys.co.jp\/\">Delphys<\/a> aras\u0131ndaki \u00f6nc\u00fc ortakl\u0131\u011f\u0131n sonucu.<\/p>\n<p>Delphys, tamamen ba\u011f\u0131ms\u0131z faaliyet g\u00f6sterse de, Toyota Group b\u00fcnyesinde yer al\u0131yor.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-18681 size-full\" src=\"https:\/\/media.alj.com\/app\/uploads\/2019\/01\/Delphys-HQ.png\" alt=\"\" width=\"1258\" height=\"849\" srcset=\"https:\/\/media.alj.com\/app\/uploads\/2019\/01\/Delphys-HQ.png 1258w, https:\/\/media.alj.com\/app\/uploads\/2019\/01\/Delphys-HQ-300x202.png 300w, https:\/\/media.alj.com\/app\/uploads\/2019\/01\/Delphys-HQ-1024x691.png 1024w, https:\/\/media.alj.com\/app\/uploads\/2019\/01\/Delphys-HQ-150x101.png 150w, https:\/\/media.alj.com\/app\/uploads\/2019\/01\/Delphys-HQ-768x518.png 768w\" sizes=\"(max-width: 1258px) 100vw, 1258px\" \/><\/p>\n<p>Genel merkezi Dubai\u2019de, ofisleri Cidde ve Riyad\u2019da bulunan yeni giri\u015fim markala\u015ft\u0131rmadan dijital stratejiye ve analize kadar her alanda hizmet sunuyor.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-18682 size-full\" src=\"https:\/\/media.alj.com\/app\/uploads\/2019\/01\/Delphys-offices.png\" alt=\"\" width=\"1298\" height=\"623\" srcset=\"https:\/\/media.alj.com\/app\/uploads\/2019\/01\/Delphys-offices.png 1298w, https:\/\/media.alj.com\/app\/uploads\/2019\/01\/Delphys-offices-150x72.png 150w, https:\/\/media.alj.com\/app\/uploads\/2019\/01\/Delphys-offices-300x144.png 300w, https:\/\/media.alj.com\/app\/uploads\/2019\/01\/Delphys-offices-768x369.png 768w, https:\/\/media.alj.com\/app\/uploads\/2019\/01\/Delphys-offices-1024x491.png 1024w\" sizes=\"(max-width: 1298px) 100vw, 1298px\" \/><\/p>\n<figure id=\"attachment_18683\" aria-describedby=\"caption-attachment-18683\" style=\"width: 243px\" class=\"wp-caption alignleft\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-18683 size-medium\" src=\"https:\/\/media.alj.com\/app\/uploads\/2019\/01\/CEO-Japan-243x300.png\" alt=\"\" width=\"243\" height=\"300\" srcset=\"https:\/\/media.alj.com\/app\/uploads\/2019\/01\/CEO-Japan-243x300.png 243w, https:\/\/media.alj.com\/app\/uploads\/2019\/01\/CEO-Japan-122x150.png 122w, https:\/\/media.alj.com\/app\/uploads\/2019\/01\/CEO-Japan-768x948.png 768w, https:\/\/media.alj.com\/app\/uploads\/2019\/01\/CEO-Japan-830x1024.png 830w, https:\/\/media.alj.com\/app\/uploads\/2019\/01\/CEO-Japan.png 960w\" sizes=\"(max-width: 243px) 100vw, 243px\" \/><figcaption id=\"caption-attachment-18683\" class=\"wp-caption-text\"><span style=\"font-size: 10px;\">Noriyuki Higashi, CEO DelphysME<\/span><\/figcaption><\/figure>\n<p>Delphys ME, \u0130cra Kurulu Ba\u015fkan\u0131 Noriyuki Higashi, ile birlikte <a href=\"https:\/\/alj.com\/tr\/about\/our-people\/\">Ramzi Abou Dargham<\/a> (Operasyon \u0130cra Yetkilisi), Michel Zouein (\u0130crac\u0131 Kreatif Direkt\u00f6r) ve Habib Saba (Genel M\u00fcd\u00fcr \u2013 \u0130\u015f Geli\u015ftirme) taraf\u0131ndan y\u00f6netiliyor.<\/p>\n<p>Ekip, m\u00fc\u015fterilere geli\u015fmi\u015f i\u00e7g\u00f6r\u00fcler ve stratejik rehberlik sunmaya yard\u0131mc\u0131 olacak kendi yapay zeka motoru \u2018Hiro\u2019 da dahil olmak \u00fczere, t\u00fcm faaliyetlerinde veriye dayal\u0131 bir yakla\u015f\u0131m\u0131 benimseyecek olan bir i\u015fletmeyi \u00f6ne \u00e7\u0131karmaktan sorumlu.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-18684 size-full\" src=\"https:\/\/media.alj.com\/app\/uploads\/2019\/01\/Delphys-reception.jpg\" alt=\"\" width=\"939\" height=\"343\" srcset=\"https:\/\/media.alj.com\/app\/uploads\/2019\/01\/Delphys-reception.jpg 939w, https:\/\/media.alj.com\/app\/uploads\/2019\/01\/Delphys-reception-150x55.jpg 150w, https:\/\/media.alj.com\/app\/uploads\/2019\/01\/Delphys-reception-300x110.jpg 300w, https:\/\/media.alj.com\/app\/uploads\/2019\/01\/Delphys-reception-768x281.jpg 768w\" sizes=\"(max-width: 939px) 100vw, 939px\" \/><\/p>\n<p><strong>Deneyimden \u00f6\u011frenmek<\/strong><\/p>\n<p>DelphysME, 2005 y\u0131l\u0131nda, Abdul Latif Jameel\u2019in 1997 y\u0131l\u0131nda kurulmu\u015f olan orijinal medya ve reklam i\u015fletmesi, Drive Communications Japon kreatif ajans\u0131 Dentsu\u2019nun k\u00fcresel a\u011f\u0131na dahil olduktan sonra \u015fekil alan DriveDentsu\u2019nun yerini al\u0131yor.<\/p>\n<figure id=\"attachment_18692\" aria-describedby=\"caption-attachment-18692\" style=\"width: 225px\" class=\"wp-caption alignleft\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-18692 size-medium\" src=\"https:\/\/media.alj.com\/app\/uploads\/2019\/01\/Ramzi-1-225x300.png\" alt=\"\" width=\"225\" height=\"300\" srcset=\"https:\/\/media.alj.com\/app\/uploads\/2019\/01\/Ramzi-1-225x300.png 225w, https:\/\/media.alj.com\/app\/uploads\/2019\/01\/Ramzi-1-113x150.png 113w, https:\/\/media.alj.com\/app\/uploads\/2019\/01\/Ramzi-1-768x1024.png 768w, https:\/\/media.alj.com\/app\/uploads\/2019\/01\/Ramzi-1.png 960w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/><figcaption id=\"caption-attachment-18692\" class=\"wp-caption-text\"><span style=\"font-size: 10px;\">Ramzi Abou Dargham, DelphysME Operasyon \u0130cra Yetkilisi<\/span><\/figcaption><\/figure>\n<p>Ramzi Abou Dargham, 2018 y\u0131l\u0131n\u0131n ilk aylar\u0131nda kapat\u0131l\u0131ncaya kadar, dokuz y\u0131l DriveDentsu genel m\u00fcd\u00fcrl\u00fc\u011f\u00fcn\u00fc s\u00fcrd\u00fcrd\u00fc. \u015eimdi DelphysME Operasyon \u0130cra Yetkilisi olan Dargham, ge\u00e7mi\u015f deneyimini t\u00fcm MENA b\u00f6lgesine hizmet verecek sa\u011flam yeni bir ajans\u0131n y\u00f6nlendirilmesine yard\u0131mc\u0131 olmak i\u00e7in ideal bir \u015fekilde g\u00f6revlendirildi.<\/p>\n<p><em>\u201cDrive, ba\u015flang\u0131\u00e7ta kurum i\u00e7i ajans olarak kurulduktan sonra, geleneksel ajans modelini benimsedi,\u201d<\/em> diyor. <em>\u201cAma ge\u00e7en 10 y\u0131l i\u00e7inde, teknolojinin ve dijital medyan\u0131n geli\u015fmesi pazarlama uzmanlar\u0131n\u0131n kendi i\u015flerine bak\u0131\u015f a\u00e7\u0131lar\u0131nda gittik\u00e7e artan bir etki yaratt\u0131.\u00a0<\/em><em>2015 itibariyle, Drive\u2019\u0131n i\u015f modelinin art\u0131k s\u00fcrd\u00fcr\u00fclebilir olmad\u0131\u011f\u0131 anla\u015f\u0131lm\u0131\u015ft\u0131. Ayn\u0131 zamanda, Dentsu\u2019nun k\u00fcresel stratejisi de de\u011fi\u015fiyordu. M\u00fc\u015fterilerin reklam ve pazarlama hedeflerine ula\u015fmakta teknolojinin \u00e7ok \u00f6nemli bir rol oynad\u0131\u011f\u0131n\u0131 kabul eden tamamen yeni bir yakla\u015f\u0131ma ihtiya\u00e7 oldu\u011funa karar verdik.\u201d<\/em><\/p>\n<p>DriveDentsu\u2019dan uzakla\u015fma 2016 ve 2017 boyunca ad\u0131m ad\u0131m ger\u00e7ekle\u015fti. Bu y\u0131l\u0131n ba\u015f\u0131nda, Ramzi ve yakla\u015f\u0131k 100 ki\u015fiden olu\u015fan bir ekip Delphys\u2019in yeni olu\u015fan Orta Do\u011fu operasyonlar\u0131yla g\u00fc\u00e7lerini resmi olarak birle\u015ftirmeye haz\u0131rd\u0131. <em>Kendisi \u201ciki \u015firketi yeni bir olu\u015fumda birle\u015ftirmekte bir f\u0131rsat g\u00f6rd\u00fck; DelphysME \u2013 ve yeni do\u011frultusu \u2013 b\u00f6yle do\u011fdu,\u201d<\/em> diye konu\u015ftu.<\/p>\n<p><em>\u201cEkonomik ko\u015fullardaki mevcut y\u00fczey belirsizli\u011fine ra\u011fmen, Orta Do\u011fu b\u00f6lgesi b\u00fcy\u00fck, gen\u00e7 ve teknik a\u00e7\u0131dan donan\u0131ml\u0131 n\u00fcfusu sayesinde hala b\u00fcy\u00fck gelecek potansiyeline sahip; h\u00fck\u00fcmetler de \u00e7ok enteresan bir potansiyel sa\u011flayan d\u00f6n\u00fc\u015ft\u00fcr\u00fcc\u00fc programlar i\u00e7in b\u00fcy\u00fck \u00e7aba sarf ediyorlar, bu da buray\u0131 Delphys\u2019in gelecekteki b\u00fcy\u00fcmesi i\u00e7in yat\u0131r\u0131m yapaca\u011f\u0131 m\u00fckemmel bir yer haline getiriyor\u201d<\/em> diyor Higashi-san ve <em>\u201c Abdul Latif Jameel TMC\u2019nin 60 y\u0131ll\u0131k g\u00fcvenilir orta\u011f\u0131 olarak Toyota\u2019n\u0131n lider k\u00fcresel distrib\u00fct\u00f6rlerinden biri ve Delphys de Toyota\u2019n\u0131n bir i\u015ftiraki iken, k\u00fclt\u00fcr ve i\u015f yakla\u015f\u0131m\u0131ndaki sinerjiler bu ortakl\u0131\u011f\u0131 \u00e7ok anlaml\u0131 k\u0131l\u0131yor.\u201d<\/em><\/p>\n<p>B\u00f6lgedeki m\u00fc\u015fterilere katma de\u011fer sa\u011flamas\u0131 bak\u0131m\u0131ndan, Higashi-san \u015fu yorumu yap\u0131yor <em>\u201cEntegrasyon, i\u00e7erik, dijital ve ki\u015fisel, birebir pazarlama alan\u0131ndaki bilgi ve becerimiz DelphysME\u2019yi markalara katma de\u011fer sa\u011flayacak e\u015fsiz bir konuma ta\u015f\u0131yor ve b\u00f6lgenin s\u00fcrekli de\u011fi\u015fen end\u00fcstri manzaras\u0131na \u00e7ok ihtiya\u00e7 duyulan bir cevap sunuyor\u201d.<\/em><\/p>\n<p><strong>Dijital yerliler<\/strong><\/p>\n<p>Son birka\u00e7 y\u0131l i\u00e7inde, Delphys teknolojik, dijital ve deneyimsel pazarlamaya ge\u00e7ip TV, radyo ve d\u0131\u015f mekan reklamc\u0131l\u0131\u011f\u0131 karmas\u0131nda uzakla\u015farak kendi d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc tamamlad\u0131.<\/p>\n<p>Bu Panasonic, Canon, Japan Airlines, ve baz\u0131 b\u00fcy\u00fck Japon bankalar\u0131n\u0131 da kapsayan mevcut m\u00fc\u015fterileriyle \u015fimdiden yarar sa\u011flayan bir hareket.<\/p>\n<p>Ramzi \u015fimdi bu ba\u015far\u0131y\u0131 DelphysME i\u00e7in de tekrarlamay\u0131 umuyor.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-18687 size-full\" src=\"https:\/\/media.alj.com\/app\/uploads\/2019\/01\/Content.png\" alt=\"\" width=\"1302\" height=\"996\" srcset=\"https:\/\/media.alj.com\/app\/uploads\/2019\/01\/Content.png 1302w, https:\/\/media.alj.com\/app\/uploads\/2019\/01\/Content-150x115.png 150w, https:\/\/media.alj.com\/app\/uploads\/2019\/01\/Content-300x229.png 300w, https:\/\/media.alj.com\/app\/uploads\/2019\/01\/Content-768x588.png 768w, https:\/\/media.alj.com\/app\/uploads\/2019\/01\/Content-1024x783.png 1024w\" sizes=\"(max-width: 1302px) 100vw, 1302px\" \/><\/p>\n<blockquote>\n<p>\u015eunlar\u0131 s\u00f6yl\u00fcyor: \u201cDelphys ME deneyimsel, dijital ve teknolojik yakla\u015f\u0131m\u0131 bizi di\u011fer kreatif ajanslar kar\u015f\u0131s\u0131nda benzersiz k\u0131lacak \u015fekilde bir araya getiriyor. \u00dc\u00e7 alana odakland\u0131k: m\u00fc\u015fterilerle i\u015fletmeleri veya pazarlama sorunlar\u0131 i\u00e7in \u00e7\u00f6z\u00fcm bulmak i\u00e7in \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z ileti\u015fim tasar\u0131m\u0131; sorunu tan\u0131mlad\u0131\u011f\u0131m\u0131z ve ilgili i\u00e7eri\u011fi olu\u015fturdu\u011fumuz i\u00e7erik olu\u015fturma; ve i\u00e7eri\u011fimizi hedef kitle davran\u0131\u015flar\u0131na, tercihlerine, ge\u00e7mi\u015f faaliyetlerine, isteklerine ve arzular\u0131na g\u00f6re sunmam\u0131za yard\u0131mc\u0131 olan da\u011f\u0131t\u0131m ve veri.<\/p>\n<p>\u00a0\u201c\u00d6nceki i\u015f modeli esas olarak, herkesin ayn\u0131 anda ayn\u0131 mesaj\u0131 ald\u0131\u011f\u0131, TV veya radyo gibi yay\u0131n organlar\u0131n\u0131, sa\u00e7\u0131c\u0131 medyay\u0131 kullan\u0131yordu.<\/p>\n<p>\u00a0\u015eimdi m\u00fc\u015fteriyi, kendine has davran\u0131\u015flar\u0131n\u0131 ve, as\u0131l \u00f6nemlisi, motivasyonlar\u0131n\u0131 ve ne istediklerini tan\u0131ml\u0131yoruz. Sonra \u00f6zel olarak onlar i\u00e7in tasarlanm\u0131\u015f i\u00e7eri\u011fi olu\u015fturuyoruz, ayr\u0131nt\u0131l\u0131 olarak test ederek ve m\u00fc\u015fteriyle reklam veren aras\u0131ndaki ili\u015fkiyi geli\u015ftirmek i\u00e7in m\u00fc\u015fterilerle yak\u0131n ili\u015fki kurarak farkl\u0131 kanallarda bu i\u00e7eri\u011fi izliyoruz.\u201d<\/p>\n<\/blockquote>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/hkBBiv9u2Hk\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Veri devriminden yararlanmak<\/strong><\/p>\n<p>M\u00fc\u015fterilerinin reklam hedeflerini kar\u015f\u0131lamak i\u00e7in son teknolojiyi ve b\u00fcy\u00fck verileri kullanmak DelphysME\u2019nin i\u015f \u00f6nerisinin tam <em>merkezinde<\/em> yer al\u0131yor.<\/p>\n<p>Medya kararlar\u0131n\u0131 ger\u00e7ek hayat fakt\u00f6rlerine, g\u00f6zlemlenen davran\u0131\u015flara ve t\u00fcketici verilerine dayand\u0131rmak i\u00e7in \u2018Hiro\u2019 ad\u0131 verilen kendi geli\u015fmi\u015f teknoloji \u00fcr\u00fcn\u00fc yapay zeka (AI) motorunu bile geli\u015ftiriyor.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-18688 size-full\" src=\"https:\/\/media.alj.com\/app\/uploads\/2019\/01\/HIRO.png\" alt=\"\" width=\"948\" height=\"515\" srcset=\"https:\/\/media.alj.com\/app\/uploads\/2019\/01\/HIRO.png 948w, https:\/\/media.alj.com\/app\/uploads\/2019\/01\/HIRO-150x81.png 150w, https:\/\/media.alj.com\/app\/uploads\/2019\/01\/HIRO-300x163.png 300w, https:\/\/media.alj.com\/app\/uploads\/2019\/01\/HIRO-768x417.png 768w\" sizes=\"(max-width: 948px) 100vw, 948px\" \/><\/p>\n<p><em>\u201cKarar verme s\u00fcrecini y\u00f6nlendirmek i\u00e7in e\u015f zamanl\u0131 olarak temel performans g\u00f6stergeleri olu\u015ftururken Hiro\u2019ya veri aktarabiliriz. Havan\u0131n insanlar\u0131n reklam davran\u0131\u015flar\u0131 \u00fczerindeki etkisi gibi basit bir \u015fey buna \u00f6rnek olabilir. Ya\u011fmurlu bir g\u00fcn insanlar\u0131n YouTube\u2019da izledikleri videolar\u0131 ve bunlar\u0131 ne kadar s\u00fcreyle izlediklerini nas\u0131l etkileyebilir? Bu, reklam metinlerimizi farkl\u0131 bir \u015fekilde y\u00f6nlendirebilir; Hiro\u2019nun temel amac\u0131 da bu. Hiro hen\u00fcz ba\u015flang\u0131\u00e7 a\u015famas\u0131nda, ama b\u00f6lgenin reklam sekt\u00f6r\u00fcnde lider olmam\u0131za yard\u0131mc\u0131 olabilece\u011fine inan\u0131yoruz.\u201d<\/em><\/p>\n<p><strong>MENA\u2019n\u0131n kendine has n\u00fcfus \u00f6zelliklerine yan\u0131t vermek<\/strong><\/p>\n<p>Basit web sayfalar\u0131ndan TV serilerine veya Uber gibi \u015firketlerle uygulama i\u00e7i promosyonlara kadar t\u00fcm dijital kanallarda ola\u011fan\u00fcst\u00fc reklam metinleri olu\u015fturma ve takip etme yetene\u011fiyle, Ramzi DelphysME\u2019nin ba\u015far\u0131s\u0131na inan\u0131yor. Ancak, kendisi ayn\u0131 zamanda bir realist ve bu heyecan verici yeni ajans\u0131n faaliyet g\u00f6sterece\u011fi karma\u015f\u0131k ortam\u0131n fark\u0131nda.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-18689 size-full\" src=\"https:\/\/media.alj.com\/app\/uploads\/2019\/01\/Content-2.png\" alt=\"\" width=\"1211\" height=\"478\" srcset=\"https:\/\/media.alj.com\/app\/uploads\/2019\/01\/Content-2.png 1211w, https:\/\/media.alj.com\/app\/uploads\/2019\/01\/Content-2-150x59.png 150w, https:\/\/media.alj.com\/app\/uploads\/2019\/01\/Content-2-300x118.png 300w, https:\/\/media.alj.com\/app\/uploads\/2019\/01\/Content-2-768x303.png 768w, https:\/\/media.alj.com\/app\/uploads\/2019\/01\/Content-2-1024x404.png 1024w\" sizes=\"(max-width: 1211px) 100vw, 1211px\" \/><\/p>\n<p>\u015e\u00fcphesiz di\u011fer k\u00fcresel pazarlarda oldu\u011fu gibi Orta Do\u011fu\u2019da da reklam ve pazarlama b\u00fct\u00e7elerinin \u00f6n\u00fcm\u00fczdeki \u00fc\u00e7 veya d\u00f6rt y\u0131l i\u00e7inde azalmas\u0131 gibi zorluklar var. Yine de, Ramzi gelecekten umutlu.<\/p>\n<blockquote>\n<p>\u201cTeknolojik olarak donan\u0131ml\u0131 dev bir gen\u00e7 n\u00fcfusumuz var. Yani geleneksel reklam harcamalar\u0131 d\u00fc\u015ferken, b\u00f6lgenin demografik yap\u0131s\u0131 dijital ve mobil harcamalar\u0131n artt\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Bu noktada, hala kitle ileti\u015fimine odaklanan geleneksel ajans modelleri kar\u015f\u0131s\u0131nda kendimizi avantajl\u0131 g\u00f6r\u00fcyoruz,\u201d diye konu\u015fuyor.<\/p>\n<\/blockquote>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-18690 size-full\" src=\"https:\/\/media.alj.com\/app\/uploads\/2019\/01\/Digital-growth.jpg\" alt=\"\" width=\"1283\" height=\"722\" srcset=\"https:\/\/media.alj.com\/app\/uploads\/2019\/01\/Digital-growth.jpg 1283w, https:\/\/media.alj.com\/app\/uploads\/2019\/01\/Digital-growth-150x84.jpg 150w, https:\/\/media.alj.com\/app\/uploads\/2019\/01\/Digital-growth-300x169.jpg 300w, https:\/\/media.alj.com\/app\/uploads\/2019\/01\/Digital-growth-768x432.jpg 768w, https:\/\/media.alj.com\/app\/uploads\/2019\/01\/Digital-growth-1024x576.jpg 1024w, https:\/\/media.alj.com\/app\/uploads\/2019\/01\/Digital-growth-226x126.jpg 226w\" sizes=\"(max-width: 1283px) 100vw, 1283px\" \/><\/p>\n<p><strong>Gelecek arzular\u0131<\/strong><\/p>\n<p>DelphysME i\u00e7in arzular\u0131 ile ilgili de ayn\u0131 derecede a\u00e7\u0131k y\u00fcrekli. <em>\u201cTeknoloji ve yeni i\u015f modelimiz sayesinde t\u00fcm Orta Do\u011fu b\u00f6lgesine Dubai\u2019den hizmet verebiliriz. Bu farkl\u0131 pazarlara farkl\u0131 i\u00e7erik sunmakla ilgili de\u011fil; m\u00fc\u015fterilerimizin BAE\u2019de veya Suudi Arabistan veya b\u00f6lgedeki ba\u015fka bir yerde olmalar\u0131ndan ba\u011f\u0131ms\u0131z olarak, farkl\u0131 kitlelere sunduklar\u0131 teklifleri uyarlamakla ilgili.\u201d<\/em><\/p>\n<p>Bu, Amerika Birle\u015fik Devletleri\u2019nde faaliyet g\u00f6steren reklam verenlere benzetti\u011fi bir sorun. New York veya Kaliforniya gibi tek tek \u015fehirlere veya eyaletlere bakmak yerine, belli m\u00fc\u015fteri profillerini hedefleyen reklam verenleri i\u015faret ediyor.<\/p>\n<p><em>\u201cAsyal\u0131 Amerikal\u0131lar gibi belli bir k\u00fclt\u00fcrel grubu, ara\u00e7 sahipleri veya 40 ya\u015f \u00fcst\u00fc gibi belli bir ya\u015f grubunu veya ilgi alan\u0131na y\u00f6nelik grubu hedefleyebilirler. Art\u0131k parma\u011f\u0131m\u0131z\u0131n ucundaki bilgilerin derinli\u011fiyle, hedef kitlenizi birka\u00e7 farkl\u0131 \u015fekilde par\u00e7alara ay\u0131r\u0131p hedefleyebilirsiniz. Bu ayn\u0131 stratejiyi Orta Do\u011fu\u2019ya uygulayaca\u011f\u0131z,\u201d<\/em> diye konu\u015fuyor.<\/p>\n<p>Ger\u00e7ek d\u00fcnyayla dijital d\u00fcnya aras\u0131ndaki \u00e7ak\u0131\u015fma b\u00f6lgede ve hayat\u0131m\u0131z\u0131n her boyutunda daha g\u00fc\u00e7l\u00fc hale geldik\u00e7e, DelphysME Orta Do\u011fu\u2019nun kreatif sekt\u00f6r\u00fcn\u00fcn dinamik, veri g\u00fcd\u00fcml\u00fc bir gelece\u011fe do\u011fru gitmesine yard\u0131mc\u0131 oluyor.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-18693 size-full\" src=\"https:\/\/media.alj.com\/app\/uploads\/2019\/01\/Office-scaled.jpg\" alt=\"\" width=\"4032\" height=\"3024\" srcset=\"https:\/\/media.alj.com\/app\/uploads\/2019\/01\/Office-scaled.jpg 2560w, https:\/\/media.alj.com\/app\/uploads\/2019\/01\/Office-300x225.jpg 300w, https:\/\/media.alj.com\/app\/uploads\/2019\/01\/Office-1024x768.jpg 1024w, https:\/\/media.alj.com\/app\/uploads\/2019\/01\/Office-150x113.jpg 150w, https:\/\/media.alj.com\/app\/uploads\/2019\/01\/Office-768x576.jpg 768w, https:\/\/media.alj.com\/app\/uploads\/2019\/01\/Office-1536x1152.jpg 1536w, https:\/\/media.alj.com\/app\/uploads\/2019\/01\/Office-2048x1536.jpg 2048w\" sizes=\"(max-width: 4032px) 100vw, 4032px\" \/><\/p>\n","protected":false},"author":14,"featured_media":18718,"template":"","tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yapay Zeka ile Medyay\u0131 Yeniden Bi\u00e7imlendirme | Abdul Latif Jameel\u00ae<\/title>\n<meta name=\"description\" content=\"Abdul Latif Jameel; kanal planlama, i\u00e7erik olu\u015fturma ve veriye dayal\u0131 payla\u015f\u0131m ve analiz i\u00e7in yapay zekay\u0131 kullanacak yeni bir kreatif ajans planl\u0131yor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alj.com\/tr\/perspective\/creative-communication-design-data-new-creative-agency-set-reshape-regions-media-sector-ai\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yapay Zeka ile Medyay\u0131 Yeniden Bi\u00e7imlendirme | Abdul Latif Jameel\u00ae\" \/>\n<meta property=\"og:description\" content=\"Abdul Latif Jameel; kanal planlama, i\u00e7erik olu\u015fturma ve veriye dayal\u0131 payla\u015f\u0131m ve analiz i\u00e7in yapay zekay\u0131 kullanacak yeni bir kreatif ajans planl\u0131yor.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alj.com\/tr\/perspective\/creative-communication-design-data-new-creative-agency-set-reshape-regions-media-sector-ai\/\" \/>\n<meta property=\"og:site_name\" content=\"Abdul Latif Jameel\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Abdul.Latif.Jameel.Official\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-30T06:57:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/media.alj.com\/app\/uploads\/2019\/01\/hero.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"840\" \/>\n\t<meta property=\"og:image:height\" content=\"440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/alj.com\/tr\/perspective\/creative-communication-design-data-new-creative-agency-set-reshape-regions-media-sector-ai\/\",\"url\":\"https:\/\/alj.com\/tr\/perspective\/creative-communication-design-data-new-creative-agency-set-reshape-regions-media-sector-ai\/\",\"name\":\"Yapay Zeka ile Medyay\u0131 Yeniden Bi\u00e7imlendirme | Abdul Latif Jameel\u00ae\",\"isPartOf\":{\"@id\":\"https:\/\/alj.com\/en\/#website\"},\"datePublished\":\"2019-01-14T10:22:40+00:00\",\"dateModified\":\"2023-01-30T06:57:05+00:00\",\"description\":\"Abdul Latif Jameel; 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