{"id":20044,"date":"2019-01-15T07:27:07","date_gmt":"2019-01-15T07:27:07","guid":{"rendered":"https:\/\/www.alj.com\/tr\/perspective\/toyota-turkey-twenty-year-history\/"},"modified":"2020-05-27T06:16:47","modified_gmt":"2020-05-27T06:16:47","slug":"toyota-turkey-twenty-year-history","status":"publish","type":"perspective","link":"https:\/\/alj.com\/tr\/perspective\/toyota-turkey-twenty-year-history\/","title":{"rendered":"Toyota T\u00fcrkiye: yirmi y\u0131ll\u0131k bir tarih"},"content":{"rendered":"

20 y\u0131l\u0131 a\u015fk\u0131n s\u00fcredir, Toyota T\u00fcrkiye T\u00fcrk otomotiv end\u00fcstrisine \u00f6nc\u00fcl\u00fck etmi\u015ftir. \u0130cra Kurulu Ba\u015fkan\u0131 Ali Haydar Bozkurt<\/a> gelecek vizyonunu \u00f6zetliyor.<\/p>\n

1998 y\u0131l\u0131nda T\u00fcrkiye pazar\u0131na girdi\u011finden beri Toyota ve orta\u011f\u0131 Abdul Latif Jameel otomotiv sekt\u00f6r\u00fcnde uzun vadeli b\u00fcy\u00fcme elde etmek ve ortak \u2018\u00f6nce misafirler\u2019 felsefesiyle m\u00fc\u015fteri hizmetlerini ve tercihlerini iyile\u015ftirmek i\u00e7in istikrarl\u0131 bir \u015fekilde \u00e7al\u0131\u015ft\u0131. \u015eimdi, otomotiv end\u00fcstrisi dizel ara\u00e7lardan bir nesilde bir ger\u00e7ekle\u015fen ge\u00e7i\u015fe haz\u0131rlan\u0131rken, hibrit ara\u00e7lar\u0131n rol\u00fc gittik\u00e7e belirgin hale geliyor. Opening Doors, bu h\u0131zla de\u011fi\u015fen Pazar hakk\u0131nda daha fazla bilgi almak i\u00e7in Toyota T\u00fcrkiye Pazarlama ve Sat\u0131\u015ftan Sorumlu \u0130cra Kurulu Ba\u015fkan\u0131 Ali Haydar Bozkurt ile g\u00f6r\u00fc\u015ft\u00fc.<\/em><\/p>\n

S: Abdul Latif Jameel ve Toyota T\u00fcrkiye\u2019de 20 y\u0131l\u0131 a\u015fk\u0131n s\u00fcredir birlikte. Toyota\u2019n\u0131n pazardaki konumu nas\u0131l de\u011fi\u015fti? Ve sizi gelecek be\u015f y\u0131l i\u00e7in en \u00e7ok heyecanland\u0131ran nedir?<\/strong><\/p>\n

Toyota T\u00fcrkiye’de 2018\u2019in ilk 11 ay\u0131nda 30.485 ara\u00e7 satt\u0131k. Kas\u0131m 2018\u2019de 5.403 otomobil satarak %11,7 pazar pay\u0131yla liste ba\u015f\u0131 olduk; bu b\u00fcy\u00fck bir ba\u015far\u0131. \u015eimdi, 2019\u2019a haz\u0131rlan\u0131yoruz ve istikrars\u0131z ekonomik ko\u015fullara ra\u011fmen ayn\u0131 d\u00fczeyde performans g\u00f6stermeyi sa\u011flamak i\u00e7in, Toyota\u2019n\u0131n yeni modellerinin g\u00fcc\u00fcn\u00fc kullanmay\u0131 hedefliyoruz.<\/p>\n

S: T\u00fcrk paras\u0131 son 12 ayda b\u00fcy\u00fck dalgalanmalar ya\u015fad\u0131. Bu durum otomotiv pazar\u0131n\u0131 nas\u0131l etkiledi?<\/strong><\/p>\n

D\u00f6viz kurlar\u0131ndaki art\u0131\u015f, y\u00fcksek faiz oranlar\u0131 gibi, sat\u0131\u015flar \u00fczerinde olumsuz etkiye neden oldu. D\u00f6viz kurlar\u0131ndaki dalgalanmalar herhangi bir kesinlikle plan yapman\u0131z\u0131 engelledi\u011fi i\u00e7in, daha da b\u00fcy\u00fck olumsuz etki yaratt\u0131. Ancak sekt\u00f6r Kas\u0131m ay\u0131 ba\u015f\u0131nda y\u00fcr\u00fcrl\u00fc\u011fe giren \u00d6zel T\u00fcketim Vergisi (\u00d6TV) ve KDV te\u015fvikleriyle yava\u015f yava\u015f ivme kazanmaya ba\u015fl\u0131yor. Y\u0131l\u0131n, otomobil ve hafif ticari ara\u00e7 sat\u0131\u015flar\u0131n\u0131n 2017 y\u0131l\u0131n\u0131n ayn\u0131 ay\u0131na oranla %34 oran\u0131nda d\u00fc\u015ft\u00fc\u011f\u00fc, ilk 11 ay\u0131nda daha zay\u0131f olan otomotiv pazar\u0131na ra\u011fmen bu ivme g\u00f6r\u00fclm\u00fc\u015ft\u00fcr.<\/p>\n

S: T\u00fcrkiye Elektrikli ve Hibrit Ara\u00e7lar Platformu\u2019na g\u00f6re, hibrit ara\u00e7 sat\u0131\u015flar\u0131 2018 y\u0131l\u0131n\u0131n ilk yar\u0131s\u0131nda %61,5 oran\u0131nda artt\u0131. Bu art\u0131\u015f\u0131n as\u0131l nedeni nedir?<\/strong><\/p>\n

Hibrit teknoloji ve hibrit modeller \u00fczerindeki \u00d6TV te\u015fviki ile ilgili artan t\u00fcketici fark\u0131ndal\u0131\u011f\u0131 sayesinde T\u00fcrkiye pazar\u0131 umut vaat eden bir b\u00fcy\u00fcme g\u00f6sterdi. T\u00fcrkiye\u2019deki t\u00fcm perakende sat\u0131c\u0131lar\u0131m\u0131z\u0131 hibrit ara\u00e7lara olan ilgiyi art\u0131rmalar\u0131 ve hibrit sat\u0131\u015flar\u0131n\u0131n bu trendi yans\u0131tmas\u0131 i\u00e7in harekete ge\u00e7irdik. Toyota\u2019da, \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131n bu teknolojinin \u00e7evre, ekonomi ve s\u00fcr\u00fc\u015f deneyimi \u00fczerindeki avantajlar\u0131 konusunda bilgi sahibi olmas\u0131n\u0131 sa\u011flamak i\u00e7in aral\u0131ks\u0131z bir \u015fekilde \u00e7al\u0131\u015faca\u011f\u0131z.<\/p>\n

Genel olarak Avrupa\u2019da, hibrit ara\u00e7lara do\u011fru gittik\u00e7e artan bir y\u00f6nelme var. Geleneksel benzinli veya dizel ara\u00e7lara alternatif olarak, hibrit ara\u00e7lar \u015fimdi daha geni\u015f bir model yelpazesi sunuyor. T\u00fcrkiye\u2019de 2017 Toyota C-HR sat\u0131\u015flar\u0131n\u0131n yar\u0131s\u0131 hibrit modellerden elde edildi.<\/p>\n

S: Hibrit pazar\u0131n\u0131n T\u00fcrkiye\u2019deki gelece\u011fi nas\u0131l olacak?<\/strong><\/p>\n

T\u00fcm d\u00fcnya dizel ara\u00e7lara kar\u015f\u0131 \u00f6nlemler almaya ba\u015flad\u0131. Bu \u00f6nlemlerin etkilerini T\u00fcrkiye\u2019de birka\u00e7 y\u0131l i\u00e7inde g\u00f6rece\u011fiz; ama t\u00fcketiciler \u015fimdiden davran\u0131\u015flar\u0131n\u0131 de\u011fi\u015ftiriyorlar. Y\u0131lda 30.000-40.000 km\u2019den az mesafe kat eden s\u00fcr\u00fcc\u00fcler i\u00e7in dizel ara\u00e7 sat\u0131n almak halihaz\u0131rda tart\u0131\u015fmal\u0131 bir ki\u015fisel ekonomik karar. Bug\u00fcn fark gittik\u00e7e daha fazla insan\u0131n bu ger\u00e7e\u011fi fark etmesi.<\/p>\n

\u00c7e\u015fitli markalar \u00f6n\u00fcm\u00fczdeki birka\u00e7 y\u0131l i\u00e7inde yeni dizel motor geli\u015ftirmeyeceklerini a\u00e7\u0131klad\u0131lar; benim g\u00f6r\u00fc\u015f\u00fcm, 2020 y\u0131l\u0131ndan itibaren dizel otomobil sat\u0131\u015flar\u0131nda \u00f6nemli \u00f6l\u00e7\u00fcde azalma g\u00f6rece\u011fiz. Hibrit \u2013 ve ayn\u0131 zamanda elektrikli ara\u00e7 (EV) sat\u0131\u015flar\u0131 ger\u00e7ek anlamda<\/em> bu noktada artmaya ba\u015flayacak.<\/p>\n

Bizim b\u00fcy\u00fck avantaj\u0131m\u0131z \u015fu; Toyota k\u0131rk y\u0131l\u0131 a\u015fk\u0131n zamand\u0131r hibrit teknolojisini geli\u015ftiriyor ve zaten y\u0131llard\u0131r hibrit ara\u00e7 sat\u0131yor. Halihaz\u0131rda d\u00fcnyada kullan\u0131lan yakla\u015f\u0131k 13 milyon Toyota hibrit ara\u00e7 var, buna her y\u0131l 1,5 milyon adet ekleniyor.<\/p>\n

\"\"
Ali Bozkurt with the Toyota C-HR Hybrid<\/span><\/figcaption><\/figure>\n

 <\/p>\n

S: Toyota C-HR, RAV4 ve Auris modelleriyle hibrit ara\u00e7 pazar\u0131nda en b\u00fcy\u00fck paya sahip. Toyota hibrit ara\u00e7lar\u0131 neden bu kadar pop\u00fcler?<\/strong><\/p>\n

Benzersiz hibrit s\u00fcr\u00fc\u015f deneyiminden ayr\u0131 olarak, batarya kiralama maliyetleri olmayan ve \u00fclke genelinde b\u00fcy\u00fck \u015farj istasyonlar\u0131 veya di\u011fer benzeri alt yap\u0131lar\u0131 gerektirmeyen hibrit teknolojisinin orta ila uzun vadede en ekonomik ve ekolojik \u00e7\u00f6z\u00fcm oldu\u011fu g\u00f6r\u00fcl\u00fcyor.<\/p>\n

\u00a0<\/strong>T\u00fcrkiye pazar\u0131nda en geni\u015f hibrit \u00fcr\u00fcn yelpazesine sahibiz; buna Yaris Hybrid, RAV4 Hybrid, Prius, Auris Hybrid, Auris Touring Sports Hybrid ve Toyota C-HR Hybrid dahil. Bu bizi T\u00fcrkiye\u2019de \u00f6nc\u00fc ve lider hibrit markas\u0131 olarak konumland\u0131r\u0131yor; t\u0131pk\u0131 d\u00fcnyan\u0131n pek \u00e7ok farkl\u0131 yerinde oldu\u011fu gibi. Hibrit teknolojiye d\u00f6n\u00fc\u015f\u00fcmdeki h\u0131zl\u0131 b\u00fcy\u00fcme 2020 y\u0131l\u0131nda, her Toyota binek arac\u0131 hibrit s\u00fcr\u00fcm\u00fc ile piyasaya sunuldu\u011funda, artacak.<\/p>\n

\"\"<\/p>\n

S: Hibrit ara\u00e7lar ne zaman T\u00fcrkiye\u2019de \u2018normal\u2019 tercih haline gelecek?<\/strong><\/p>\n

2021\u2019den itibaren, d\u00fcnya genelinde \u00e7ok daha hassas mevzuatlar ve emisyonlar uygulamaya girecek. Dizel ara\u00e7 sat\u0131\u015flar\u0131n\u0131n zaman ilerledik\u00e7e minimuma inece\u011fini tahmin ediyorum; dizelin yerini doldurmak s\u00f6z konusu oldu\u011funda ilk alternatif hibrit ara\u00e7lar olacak.<\/p>\n

Halihaz\u0131rda T\u00fcrkiye\u2019deki ara\u00e7 s\u00fcr\u00fcc\u00fclerinin %33\u2019\u00fc ara\u00e7 de\u011fi\u015ftirdiklerinde hibrit ara\u00e7lar\u0131 tercih edce\u011fini ifade ediyor. Bu rakam sadece 2,5 y\u0131l \u00f6nce %18\u2019di. \u0130nsanlar\u0131n %76\u2019s\u0131 \u2018hibrit ara\u00e7 sat\u0131n almay\u0131 d\u00fc\u015f\u00fcn\u00fcr m\u00fcs\u00fcn\u00fcz?\u2019 sorusunu \u2018evet\u2019 olarak cevaplarken, sadece %3\u2019\u00fc hibrit ara\u00e7lar\u0131 daha \u00f6nce hi\u00e7 duymad\u0131\u011f\u0131n\u0131 belirtiyor; bu oran sadece 2,5 y\u0131l \u00f6nce %10\u2019du.<\/p>\n

Bunlar\u0131n hepsi \u00f6nemli geli\u015fmeler ve Toyota k\u00fcresel sat\u0131\u015flar\u0131n\u0131n yar\u0131s\u0131n\u0131n hibrit ara\u00e7lardan kaynaklanaca\u011f\u0131 hedefine do\u011fru \u00e7abal\u0131yor.<\/p>\n

S: Yak\u0131t fiyatlar\u0131n\u0131n gelecek be\u015f y\u0131l i\u00e7inde t\u00fcketicileri hibrit ara\u00e7lara y\u00f6nlendirmesini bekliyor musunuz?<\/strong><\/p>\n

Evet, bunun ka\u00e7\u0131n\u0131lmaz oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorum. T\u00fcrkiye\u2019de yak\u0131t fiyatlar\u0131 Ocak 2018 ila Aral\u0131k 2018 aras\u0131nda %22 art\u0131\u015f g\u00f6sterdi. Bu art\u0131\u015flarla kar\u015f\u0131la\u015fan T\u00fcrkiye\u2019deki ara\u00e7 kullan\u0131c\u0131lar\u0131, kullan\u0131m dinamiklerine ba\u011fl\u0131 olarak maliyetleri %38\u2019a kadar azaltan hibritler gibi, kullan\u0131m\u0131 daha d\u00fc\u015f\u00fck fiyatl\u0131 olan ara\u00e7lara odakland\u0131.<\/p>\n

S: Devlet te\u015fviklerinin insanlar\u0131 hibrit ara\u00e7 sat\u0131n almaya \u00f6zendirmekteki \u00f6nemi nedir?<\/strong><\/p>\n

T\u00fcrkiye\u2019de k\u0131sa s\u00fcre \u00f6nce y\u00fcr\u00fcrl\u00fc\u011fe giren \u00d6TV gibi te\u015fvikler hibrit teknolojiye resmi \u2018onay m\u00fchr\u00fc\u2019 kazand\u0131rd\u0131 ve t\u00fcketicilerin hibrit ara\u00e7lara olan g\u00fcvenini g\u00fc\u00e7lendirdi.<\/p>\n

T\u00fcrkiye\u2019de 50KW \u00fczerinde elektrik motora ve 1.600 cm3<\/sup>-1.800cm3<\/sup> motor silindiri hacmine sahip hibrit binek ara\u00e7lara uygulanan \u00d6TV oran\u0131 %45 ila %60 aras\u0131nda de\u011fi\u015fiyor; daha \u00f6nce uygulanan oran %90\u2019d\u0131. 100 KW elektrik motora ve 2.000 cm3<\/sup>-2.500 cm3<\/sup> motor silindiri hacmine sahip hibrit ara\u00e7lara uygulanan \u00d6TV oran\u0131 \u015fimdi %100 ila %110 aras\u0131nda de\u011fi\u015fiyor; daha \u00f6nce uygulanan oran %145\u2019ti.<\/p>\n

Hibrit ara\u00e7lar art\u0131k T\u00fcrkiye\u2019nin g\u00f6zde ara\u00e7lar\u0131yla ayn\u0131 vergi oran\u0131na sahip, bu da sat\u0131n al\u0131nabilirliklerini art\u0131r\u0131yor. T\u00fcrkiye\u2019de \u00fcretilen hibrit ara\u00e7lar daha da rekabet\u00e7i olacak.<\/p>\n

Bu d\u00fczenleme sayesinde, bir zamanlar gelece\u011fin teknolojisi oldu\u011fu d\u00fc\u015f\u00fcn\u00fclen hibrit ara\u00e7lar art\u0131k g\u00fcn\u00fcm\u00fcz trafi\u011finde gittik\u00e7e artan oranda yer al\u0131yor.<\/p>\n","protected":false},"author":14,"featured_media":19846,"template":"","tags":[],"acf":[],"yoast_head":"\nToyota T\u00fcrkiye: Yirmi Y\u0131ll\u0131k Bir Tarih | Abdul Latif Jameel\u00ae<\/title>\n<meta name=\"description\" content=\"Abdul Latif Jameel & Toyota, 20 y\u0131l\u0131 a\u015fk\u0131n bir s\u00fcredir T\u00fcrkiye'de birlikteler ve T\u00fcrk otomotiv end\u00fcstrisine liderlik ediyorlar. 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