{"id":21824,"date":"2019-05-20T05:15:20","date_gmt":"2019-05-20T05:15:20","guid":{"rendered":"http:\/\/www.alj.com\/tr\/perspective\/e-commerce-serving-a-new-generation-of-consumers\/"},"modified":"2022-07-04T13:45:53","modified_gmt":"2022-07-04T13:45:53","slug":"e-commerce-serving-a-new-generation-of-consumers","status":"publish","type":"perspective","link":"https:\/\/alj.com\/tr\/perspective\/e-commerce-serving-a-new-generation-of-consumers\/","title":{"rendered":"E-ticaret: yeni nesil t\u00fcketicilere hizmet etmek"},"content":{"rendered":"

T\u00fcm d\u00fcnyada, internetin etkisi var oldu\u011fumuz her yerde hissediliyor. \u00c7evrimi\u00e7i ak\u0131\u015f servislerinin ortaya \u00e7\u0131k\u0131\u015f\u0131 e\u011flence alan\u0131nda devrim niteli\u011finde bir geli\u015fme yaratt\u0131. Anl\u0131k ileti\u015fim ila\u00e7lar\u0131, \u00e7al\u0131\u015fma uygulamalar\u0131n\u0131, politik tart\u0131\u015fmalar\u0131 ve hatta ki\u015fisel ili\u015fkileri d\u00f6n\u00fc\u015ft\u00fcrd\u00fc. Ticari sekt\u00f6rde de \u0130nternet\u2019e ba\u011fl\u0131 olmak art\u0131k g\u00fcndelik ya\u015famlar\u0131n temel bir par\u00e7as\u0131 oldu\u011fu i\u00e7in y\u00fckselen \u00e7evrimi\u00e7i al\u0131\u015fveri\u015f d\u00fcnyas\u0131na y\u00f6nelik perakendenin tan\u0131m\u0131 ve amac\u0131 yeniden tahayy\u00fcl ediliyor – bi\u00e7imlendiriliyor, \u015fekilleniyor.<\/p>\n

2020 y\u0131l\u0131na gelindi\u011finde, perakende alan\u0131ndaki b\u00fcy\u00fcmenin yar\u0131s\u0131n\u0131n e-ticaretten gelmesi bekleniyor[1]<\/a>. Online al\u0131\u015fveri\u015f \u015fimdi genel perakende sekt\u00f6r\u00fcnden d\u00f6rt kat daha h\u0131zl\u0131 b\u00fcy\u00fcyor[2]<\/a>; de\u011fi\u015fen al\u0131\u015fkanl\u0131klar, demografik \u00f6zellikler ve teknolojilerin hepsi bu denli \u00f6nemli bir de\u011fi\u015fime katk\u0131da bulunuyor. Pazar penetrasyonunda farkl\u0131l\u0131klar olsa da (2017’de, e-ticaret k\u00fcresel perakende sat\u0131\u015flar\u0131n %10’undan biraz fazlas\u0131n\u0131, ancak \u0130ngiltere perakende sat\u0131\u015flar\u0131n\u0131n %16’s\u0131n\u0131 olu\u015fturuyor[3]<\/a> ve – 2018\u2019de – \u00c7in\u2019deki perakende sat\u0131\u015flar\u0131n %23\u2019\u00fc[4]<\/a>), gidi\u015fat a\u00e7\u0131k: Perakende giderek daha fazla \u00e7evrimi\u00e7i bir i\u015f haline geliyor.<\/p>\n

\"\"<\/p>\n

Yeni bir t\u00fcketicinin ortaya \u00e7\u0131k\u0131\u015f\u0131<\/strong><\/p>\n

K\u00fcresel olarak, t\u00fcketicilerin yakla\u015f\u0131k \u00fc\u00e7te biri (%31) en az haftada bir kez, e-ticaret sipari\u015fi vermek i\u00e7in kullan\u0131lan cihazlar olarak tabletlerin \u00f6n\u00fcnde yer alan ak\u0131ll\u0131 telefonlar ve masa\u00fcst\u00fc bilgisayarlarla \u00e7evrimi\u00e7i sat\u0131n al\u0131yor[5]<\/a>. Mobil al\u0131\u015fveri\u015f, 2018 e-ticaret sat\u0131\u015f\u0131n\u0131 Kuzey Amerika’da 500 milyar ABD dolar\u0131na ta\u015f\u0131d\u0131\u011f\u0131 i\u00e7in kilit itici g\u00fc\u00e7 olarak kabul edildi[6]<\/a>. Sosyal medyan\u0131n bir e-ticaret merkezi olarak geli\u015fmesinin de b\u00fcy\u00fck k\u00e2r getirmesi bekleniyor. \u00c7in’deki sosyal uygulama kullan\u0131c\u0131lar\u0131n\u0131n yar\u0131s\u0131ndan fazlas\u0131 zaten sosyal kanallar\u0131 \u00fczerinden do\u011frudan \u00fcr\u00fcn sat\u0131n al\u0131rken, s\u00f6ylenti halindeki ‘Instagram D\u00fckkan\u0131’ \u00f6zelli\u011finin, m\u00fc\u015fterilerin platformdan ayr\u0131lmadan \u00fcr\u00fcn sipari\u015f etmesini sa\u011flamas\u0131 bekleniyor[7]<\/a>.<\/p>\n

Bununla birlikte, bu h\u0131zl\u0131 de\u011fi\u015fimler ayn\u0131 zamanda yeni meydan okumalara da yol a\u00e7\u0131yor ve iadeler d\u00fcnyadaki perakendeciler a\u00e7\u0131s\u0131ndan giderek daha karma\u015f\u0131k bir sorun haline geliyor. E-ticaretin geri d\u00f6n\u00fc\u015f oranlar\u0131, geleneksel ma\u011faza sat\u0131\u015flar\u0131ndan d\u00f6rt kat daha y\u00fcksektir ve 2017’de 400 milyar ABD dolar\u0131 s\u0131n\u0131r\u0131n\u0131 a\u015fm\u0131\u015ft\u0131r[8]<\/a>. Ocak 2016’da sadece UPS, Noel ve Yeni Y\u0131l tatillerini takip eden bir ay boyunca her g\u00fcn bir milyon iade i\u015fleme ald\u0131. Bu iadelerin maliyeti perakendecilerin marjlar\u0131n\u0131 etkilemekte ve sorunun \u00fcstesinden gelmek i\u00e7in \u00e7e\u015fitli stratejiler uygulanmaktad\u0131r. \u00d6rne\u011fin H&M Kanada, ma\u011fazada e-ticaret iadelerini kabul etmeyi reddederek fazladan bir cayd\u0131r\u0131c\u0131 ekliyor. Bunun yerine, m\u00fc\u015fterilerin e-ticaret sipari\u015flerini iade etmek \u00fczere posta hizmetlerini kullanmaya ili\u015fkin kurumsal ve finansal maliyetleri kar\u015f\u0131lamas\u0131 konusunda \u0131srar ediyor[9]<\/a>.<\/p>\n

Bununla birlikte, \u00e7evrimi\u00e7i al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131ndaki b\u00f6lgesel farkl\u0131l\u0131klar nelerdir – ve en \u00f6nemli kullan\u0131lmayan f\u0131rsatlar nerede olabilir? Geli\u015fmi\u015f pazarlarda \u00e7evrimi\u00e7i al\u0131\u015fveri\u015f s\u0131kl\u0131\u011f\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde daha y\u00fcksek (ortalama ABD t\u00fcketicisi, MENA b\u00f6lgesindeki d\u00f6rt sat\u0131n almaya k\u0131yasla y\u0131lda 19 kez \u00e7evrimi\u00e7i sat\u0131n al\u0131yor[10]<\/a>). Bununla birlikte, Orta Do\u011fu’da ve \u00f6zellikle de h\u00fck\u00fcmetin Vizyon 2030 stratejisinin hedeflerinin yeni bir i\u015f g\u00f6r\u00fcn\u00fcm\u00fc sunmakta oldu\u011fu Suudi Arabistan’da ekonomik \u00e7e\u015fitlili\u011fi sa\u011flama \u00e7abalar\u0131 dikkate de\u011fer bir potansiyel yarat\u0131yor.<\/p>\n

Suudi Arabistan’\u0131n ulusal kalk\u0131nma stratejisi olan Vizyon 2030\u2019da \u015funlar belirtiliyor:<\/p>\n

\"\"<\/p>\n

\u201c2020 y\u0131l\u0131na kadar, \u00fclkenin t\u00fcm b\u00f6lgelerinde modern, yerel, b\u00f6lgesel ve uluslararas\u0131 markalar\u0131 \u00e7eken, b\u00fcy\u00fcyen bir perakende sekt\u00f6r\u00fcnde ek bir milyon Suudi i\u00e7in i\u015f olanaklar\u0131 sa\u011flamay\u0131 ama\u00e7l\u0131yoruz. Ayr\u0131ca 2020 y\u0131l\u0131na kadar modern ticaret ve e-ticaretin perakende sekt\u00f6r\u00fcn\u00fcn y\u00fczde 80’ine kadar katk\u0131s\u0131n\u0131 art\u0131rmay\u0131 hedefliyoruz.\u201d<\/em><\/p>\n

Yat\u0131r\u0131m\u0131 te\u015fvik etmek i\u00e7in bir ortam<\/strong><\/p>\n

Orta Do\u011fu\u2019da n\u00fcfusun %40\u2019\u0131 25 ya\u015f\u0131n alt\u0131ndad\u0131r[11]<\/a>. Demografik anlamda gen\u00e7 bir g\u00f6r\u00fcn\u00fcme sahip gen\u00e7 bir b\u00f6lgedir. \u00d6rne\u011fin Suudi Arabistan’da, \u00fclke vatanda\u015flar\u0131n\u0131n %91’inden fazlas\u0131 interneti en az g\u00fcnde bir kez kullan\u0131rkenr[12]<\/a> hem Birle\u015fik Arap Emirlikleri hem de Suudi Arabistan’daki t\u00fcketiciler d\u00fcnyadaki \u0130nternet\u2019e en ba\u011fl\u0131 ve dijital yeteneklere sahip ki\u015filer aras\u0131ndad\u0131r. Suudi Arabistan’daki t\u00fcketiciler taraf\u0131ndan \u00e7evrimi\u00e7i olarak harcanan g\u00fcnl\u00fck ortalama s\u00fcre alt\u0131 saat 45 dakikad\u0131r – ortalama Amerikal\u0131 t\u00fcketiciden 15 dakika daha fazla[13]<\/a>.<\/p>\n

\"\"<\/p>\n

Do\u011frudan yabanc\u0131 yat\u0131r\u0131mlar\u0131n i\u00e7 ak\u0131\u015f\u0131n\u0131 geni\u015fleten, devam etmekte olan bir ekonomik reform ve \u00e7e\u015fitlilik politikas\u0131 ile Suudi Arabistan, b\u00fcy\u00fck bir e-ticaret devrimi i\u00e7in olgunla\u015fm\u0131\u015f g\u00f6r\u00fcn\u00fcyor. MENA e-ticaret pazar\u0131n\u0131n halihaz\u0131rda 8,3 milyar ABD Dolar\u0131 de\u011ferinde oldu\u011fu tahmin edilmektedir. Bununla birlikte, analistler bu rakam\u0131n \u00f6n\u00fcm\u00fczdeki \u00fc\u00e7 y\u0131l i\u00e7inde y\u0131ll\u0131k %25’lik bir b\u00fcy\u00fcme oran\u0131 ve t\u00fcm 2022 itibar\u0131yla GCC perakende sat\u0131\u015flar\u0131n\u0131n %7\u2019ile (geni\u015fleyen bir orta s\u0131n\u0131f, lojistikteki geli\u015fmeler ve \u00e7al\u0131\u015fan kad\u0131nlar\u0131n y\u00fckseli\u015fiyle desteklenerek[14]<\/a>) \u00f6n\u00fcm\u00fczdeki \u00fc\u00e7 y\u0131l i\u00e7inde 28,5 milyar ABD dolar\u0131 seviyesine f\u0131rlamas\u0131n\u0131 bekliyorlar[15]<\/a>. BAE ve Suudi Arabistan, b\u00f6lgenin e-ticaret i\u015flemlerinin %60’\u0131n\u0131 olu\u015fturan en geli\u015fmi\u015f pazarlar\u0131n\u0131 temsil ediyor[16]<\/a>.<\/p>\n

Artan ticari faaliyet hacmi, Orta Do\u011fu\u2019nun bir e-ticaret at\u0131l\u0131m\u0131n\u0131n zirvesinde olmas\u0131 beklentilerini peki\u015ftiriyor. 2017 y\u0131l\u0131nda, Amazon’un 580 milyon ABD dolar\u0131 tutar\u0131ndaki Arap d\u00fcnyas\u0131nda en b\u00fcy\u00fck e-ticaret platformu olan Souq.com\u2019u sat\u0131n almas\u0131n\u0131n ard\u0131ndan Suudi Arabistan Kamu Yat\u0131r\u0131m Fonu, Mohamed Alabbar’\u0131n yaratt\u0131\u011f\u0131 \u00f6nde gelen bir Orta Do\u011fu e-ticaret \u015firketi olan Noon.com’u 1 milyar ABD Dolar\u0131 yat\u0131r\u0131mla destekledi.<\/p>\n

\"\"<\/p>\n

\u00a0<\/strong>B\u00f6lgenin kendine \u00f6zg\u00fc zorluklar\u0131n\u0131 anlama<\/strong><\/p>\n

Ancak etkileyici rakamlar\u0131n arkas\u0131nda bir dizi ger\u00e7ek d\u00fcnya zorlu\u011fu yat\u0131yor. E-ticaret MENAT b\u00f6lgesinde b\u00fcy\u00fcrken bunu bir dizi spesifik pazar zorlu\u011fu ile bo\u011fu\u015farak ba\u015faracak.<\/p>\n

\"\"10 MENA m\u00fc\u015fterisinin 6’s\u0131ndan fazlas\u0131 \u0130nternet \u00fczerinden sipari\u015f vermelerine ra\u011fmen \u00f6deme y\u00f6ntemi olarak teslimatta nakit \u00f6deme yapmay\u0131 tercih ediyor (teslimat s\u00fcr\u00fcc\u00fcs\u00fcne yaln\u0131zca mallar bulunduklar\u0131 yere geldi\u011finde \u00f6deme yap\u0131yor)[17]<\/a>.<\/p>\n

\u00c7evrimi\u00e7i \u00f6deme sistemlerine nispeten zay\u0131f bir g\u00fcven d\u00fczeyi ile birlikte, \u00e7e\u015fitli sosyal ve k\u00fclt\u00fcrel fakt\u00f6rler bu tercihin arkas\u0131nda yat\u0131yor. \u00c7evrimi\u00e7i perakendeciler i\u00e7in zorluk, bunun \u00fcstesinden nas\u0131l gelinece\u011fi ve uzun s\u00fcredir yerle\u015fik davran\u0131\u015f normlar\u0131n\u0131 nas\u0131l de\u011fi\u015ftirilece\u011fidir. Kolay olmamas\u0131na ra\u011fmen tutarl\u0131 bir m\u00fc\u015fteri deneyimi ve m\u00fckemmel iade s\u00fcreci iki temel ba\u015flang\u0131\u00e7 noktas\u0131d\u0131r[18]<\/a>.<\/p>\n

Suudi Arabistan’daki tahmini paket teslimat maliyetlerinin, k\u00fcresel ortalaman\u0131n \u00fc\u00e7 kat\u0131 civar\u0131nda olmas\u0131 ve daha y\u00fcksek iade oranlar\u0131na ve ba\u015far\u0131s\u0131z teslimatlara yol a\u00e7an teslim al\u0131rken pe\u015fin \u00f6deme uygulamalar\u0131 g\u00f6z \u00f6n\u00fcnde tutuldu\u011funda lojistik de \u00f6nemli bir rol oynayacakt\u0131r.<\/p>\n

Son olarak, zay\u0131f adresleme sistemleri ba\u015fka \u00f6nemli bir zorluk te\u015fkil etmektedir[19]<\/a>. Abdul Latif Jameel Logistics, bu sorunlar\u0131n \u00fcstesinden gelmek i\u00e7in ge\u00e7ti\u011fimiz g\u00fcnlerde ekspres teslimat hizmeti ve u\u00e7tan uca e-ticaret lojistik \u00e7\u00f6z\u00fcmleri markas\u0131 olan S:mile<\/a>\u2018n\u0131n lansman\u0131n\u0131 yapm\u0131\u015ft\u0131r.<\/p>\n

\"\"<\/p>\n

Bu zorluklara ra\u011fmen, tipik Orta Do\u011fu t\u00fcketicisinin e-ticaretin t\u00fcm y\u00f6nlerini benimsemeye ba\u015flad\u0131\u011f\u0131na dair bir\u00e7ok i\u015faret var. Suudi Arabistanl\u0131lar\u0131n %60’\u0131ndan fazlas\u0131 \u015fimdiye kadar en az bir kez \u00e7evrimi\u00e7i al\u0131\u015fveri\u015f yapm\u0131\u015ft\u0131r[20]<\/a> ve 2018\u2019de Orta Do\u011fu\u2019daki m\u00fc\u015fterilerin %45\u2019i mobil \u00f6deme hizmetlerini kullanarak (bir \u00f6nceki y\u0131la g\u00f6re %25\u2019ten daha fazla art\u0131\u015f) bir \u015fey i\u00e7in para \u00f6demi\u015f ve d\u00fcnyan\u0131n en h\u0131zl\u0131 b\u00fcy\u00fcyen mobil \u00f6deme b\u00f6lgesi olarak Vietnam\u2019\u0131n yan\u0131nda yer alm\u0131\u015ft\u0131r[21]<\/a>.<\/p>\n

\"\"<\/p>\n

\u00dcr\u00fcn bakma y\u00f6ntemleri de de\u011fi\u015fiyor: Suudi Arabistanl\u0131 t\u00fcketicilerin %20’si art\u0131k bir ma\u011fazay\u0131 ziyaret etmek yerine, potansiyel \u00fcr\u00fcnleri hakk\u0131nda videolar izliyor – t\u00fcketicilerin sadece %7’sinin ayn\u0131 uygulamay\u0131 yapt\u0131\u011f\u0131 \u0130ngiltere’den neredeyse \u00fc\u00e7 kat fazla[22]<\/a>.<\/p>\n

\u201cB\u00fcy\u00fck bir f\u0131rsat\u2026\u201d<\/strong><\/p>\n

MENA e-ticaret ortam\u0131nda, bir sekt\u00f6r di\u011ferlerinin \u00fczerinde \u00f6ne \u00e7\u0131k\u0131yor: Elektronik. Teknoloji dostu bir n\u00fcfus en son ak\u0131ll\u0131 telefon geli\u015fmelerinin yan\u0131 s\u0131ra televizyonlar, buzdolaplar\u0131 ve klima \u00fcniteleri de dahil olmak \u00fczere b\u00fcy\u00fck ev aletlerini talep ediyor. Sadece Suudi Arabistan’da, elektronik pazar\u0131 y\u0131lda 13,3 milyar ABD dolar\u0131 de\u011ferindedir[23]<\/a>. MENA e-ticaret harcamas\u0131n\u0131n %80’ini olu\u015fturan d\u00f6rt sekt\u00f6rden biridir[24]<\/a> ve 2022 y\u0131l\u0131na kadar elektroni\u011fin GCC’deki \u00e7evrimi\u00e7i sat\u0131\u015flar\u0131n %25’ini olu\u015fturmas\u0131 beklenmektedir.<\/p>\n

\"\"<\/p>\n

Abdul Latif Jameel Electronics, 19 perakende showroomu, 42 \u015fubesi, 50 servis bayii ve 600’\u00fcn \u00fczerinde da\u011f\u0131t\u0131c\u0131 ve Suudi Arabistan’da 11 \u015fehre hizmet veren, 1.5 milyondan fazla aktif benzersiz kullan\u0131c\u0131s\u0131 olan pazar lideri Redsea.com e-ticaret ma\u011fazas\u0131 ile tamamlanan ay\u0131rt edici amiral gemisi Redsea<\/a> perakende ma\u011fazalar\u0131 ile Suudi Arabistan elektronik sekt\u00f6r\u00fcnde kilit bir kurulu\u015ftur.<\/p>\n

\n

Abdul Latif Jameel Electronics’in Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Lovell Khanna \u015funlar\u0131 s\u00f6yledi: \u201cEn yeni aletlerden ev aletlerine kadar elektronik \u00fcr\u00fcnlere olan talep \u00e7ok b\u00fcy\u00fck. Ve \u00fclkenin demografisi g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda, \u00f6n\u00fcm\u00fczdeki birka\u00e7 y\u0131l i\u00e7inde daha da b\u00fcy\u00fcmeye kararl\u0131 g\u00f6r\u00fcn\u00fcyor.<\/em>\u201d Ve ekliyor: \u201cTeslim edilmesi kolay \u00fcr\u00fcnler i\u00e7in b\u00fcy\u00fck bir f\u0131rsat var. Bunun bir par\u00e7as\u0131 olmaya kararl\u0131y\u0131z.<\/em>\u201d<\/p>\n<\/blockquote>\n

Orta Do\u011fu e-ticaret pazar\u0131 ve Abdul Latif Jameel’in bu heyecan verici f\u0131rsatlara yat\u0131r\u0131m yapmaya nas\u0131l yard\u0131mc\u0131 oldu\u011funu daha fazla anlamak i\u00e7in bug\u00fcn Abdul Latif Jameel Investments ile ileti\u015fime ge\u00e7in.<\/p>\n

[1]<\/a> MENA E-Commerce Series 2018 Part 1: 5 insights driving regional e-commerce<\/a>, Think with Google, November 2018<\/p>\n

[2]<\/a> MENA E-Commerce Series 2018 Part 1: 5 insights driving regional e-commerce<\/a>, Think with Google, November 2018<\/p>\n

[3]<\/a> E-commerce in MENA: Opportunity Beyond the Hype<\/a>, Bain & Company, 19 February 2019<\/p>\n

[4]<\/a> 10 Ecommerce Trends 2019<\/a>, Absolunet, accessed April 2019<\/p>\n

[5]<\/a> Global Consumer Insights Survey 2019<\/a>, PwC, accessed April 2019<\/p>\n

[6]<\/a> 10 Ecommerce Trends 2019<\/a>, Absolunet, accessed April 2019<\/p>\n

[7]<\/a> 10 Ecommerce Trends 2019<\/a>, Absolunet, accessed April 2019<\/p>\n

[8]<\/a> 10 Ecommerce Trends 2019<\/a>, Absolunet, accessed April 2019<\/p>\n

[9]<\/a> 10 Ecommerce Trends 2019<\/a>, Absolunet, accessed April 2019<\/p>\n

[10]<\/a> E-commerce in MENA: Opportunity Beyond the Hype<\/a>, Bain & Company, 19 February 2019<\/p>\n

[11]<\/a> Middle East Megatrends<\/a>, PwC, accessed April 2019<\/p>\n

[12]<\/a> Mobile, internet penetration nears 100% in 2018 in Saudi Arabia<\/a>, Zawya, 2 January 2019<\/p>\n

[13]<\/a> E-commerce in MENA: Opportunity Beyond the Hype<\/a>, Bain & Company, 19 February 2019<\/p>\n

[14]<\/a> E-commerce in MENA: Opportunity Beyond the Hype<\/a>, Bain & Company, 19 February 2019<\/p>\n

[15]<\/a> MENA E-Commerce Series 2018 Part 1: 5 insights driving regional e-commerce<\/a>, Think with Google, November 2018<\/p>\n

[16]<\/a> MENA E-Commerce Series 2018 Part 1: 5 insights driving regional e-commerce<\/a>, Think with Google, November 2018<\/p>\n

[17]<\/a> MENA E-Commerce Series 2018 Part 1: 5 insights driving regional e-commerce<\/a>, Think with Google, November 2018<\/p>\n

[18]<\/a> E-commerce in MENA: Opportunity Beyond the Hype<\/a>, Bain & Company, 19 February 2019<\/p>\n

[19]<\/a> E-commerce in MENA: Opportunity Beyond the Hype<\/a>, Bain & Company, 19 February 2019<\/p>\n

[20]<\/a> MENA E-Commerce Series 2018 Part 1: 5 insights driving regional e-commerce<\/a>, Think with Google, November 2018<\/p>\n

[21]<\/a> Global Consumer Insights Survey 2019<\/a>, PwC, accessed April 2019<\/p>\n

[22]<\/a> E-commerce in MENA: Opportunity Beyond the Hype<\/a>, Bain & Company, 19 February 2019<\/p>\n

[23]<\/a> GfK Market-i Kingdom of Saudi Arabia Report September 2016<\/p>\n

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