{"id":87478,"date":"2021-04-13T04:56:43","date_gmt":"2021-04-13T04:56:43","guid":{"rendered":"https:\/\/www.alj.com\/?post_type=perspective&#038;p=87478"},"modified":"2021-05-05T07:20:21","modified_gmt":"2021-05-05T07:20:21","slug":"daha-iyi-bir-sekilde-yeniden-insa-etmek-kuresel-salgin-sonrasi-iyilesme-surecinde-is-dunyasini-yeniden-dusunmek","status":"publish","type":"perspective","link":"https:\/\/alj.com\/tr\/perspective\/daha-iyi-bir-sekilde-yeniden-insa-etmek-kuresel-salgin-sonrasi-iyilesme-surecinde-is-dunyasini-yeniden-dusunmek\/","title":{"rendered":"Daha iyi bir \u015fekilde yeniden in\u015fa etmek: K\u00fcresel salg\u0131n sonras\u0131 iyile\u015fme s\u00fcrecinde i\u015f d\u00fcnyas\u0131n\u0131 yeniden d\u00fc\u015f\u00fcnmek"},"content":{"rendered":"<h4>Ge\u00e7en y\u0131l, k\u00fcresel i\u015f d\u00fcnyas\u0131nda i\u015fler daha \u00f6nce hayal edilemeyecek bir \u015fekilde tersine d\u00f6nd\u00fc. Ancak, k\u00fcresel salg\u0131n\u0131n resmi olarak beyan edilmesinden 12 ay sonra bu duruma uyum sa\u011flayan ve ileriye y\u00f6nelik yenilik\u00e7i ad\u0131mlar atan i\u015fletmeler ve \u00e7al\u0131\u015fanlar\u0131n oldu\u011fu pozitif tablolarda bulunuyor.<\/h4>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-medium wp-image-87449\" src=\"https:\/\/www.alj.com\/app\/uploads\/2021\/04\/fusion-medical-animation-rnr8D3FNUNY-unsplash-300x169.jpg\" alt=\"COVID-19 virus\" width=\"300\" height=\"169\" srcset=\"https:\/\/media.alj.com\/app\/uploads\/2021\/04\/fusion-medical-animation-rnr8D3FNUNY-unsplash-300x169.jpg 300w, https:\/\/media.alj.com\/app\/uploads\/2021\/04\/fusion-medical-animation-rnr8D3FNUNY-unsplash-1024x576.jpg 1024w, https:\/\/media.alj.com\/app\/uploads\/2021\/04\/fusion-medical-animation-rnr8D3FNUNY-unsplash-150x84.jpg 150w, https:\/\/media.alj.com\/app\/uploads\/2021\/04\/fusion-medical-animation-rnr8D3FNUNY-unsplash-768x432.jpg 768w, https:\/\/media.alj.com\/app\/uploads\/2021\/04\/fusion-medical-animation-rnr8D3FNUNY-unsplash-1536x864.jpg 1536w, https:\/\/media.alj.com\/app\/uploads\/2021\/04\/fusion-medical-animation-rnr8D3FNUNY-unsplash-226x126.jpg 226w, https:\/\/media.alj.com\/app\/uploads\/2021\/04\/fusion-medical-animation-rnr8D3FNUNY-unsplash.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Bu durum neredeyse ger\u00e7ek d\u0131\u015f\u0131 gibi g\u00f6r\u00fcn\u00fcyor. 31 Aral\u0131k 2019&#8217;da \u00c7in\u2019deki Wuhan Yerel Sa\u011fl\u0131k Komisyonu, web sitesinden \u2018viral akci\u011fer iltihab\u0131\u2019 vakalar\u0131 hakk\u0131nda bir medya bildirimi yay\u0131nlad\u0131.<a href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a> 9 Ocak 2020 itibar\u0131yla bu hastal\u0131k, solunum ve ba\u011f\u0131rsak hastal\u0131klar\u0131na yol a\u00e7an <em>Coronaviridae<\/em> adl\u0131 vir\u00fcs grubundaki yeni bir koronavir\u00fcs t\u00fcr\u00fc olarak tan\u0131mland\u0131. Bu vir\u00fcs grubunda SARS ve MERS de bulunuyor. Bu yeni vir\u00fcs SARS-CoV-2 (\u015eiddetli Akut Solunum Korona Vir\u00fcs\u00fc 2) olarak adland\u0131r\u0131ld\u0131 ve art\u0131k \u00e7ok iyi bildi\u011fimiz COVID-19<a href=\"#_ftn2\" name=\"_ftnref2\">[2]<\/a> (COrona VIrus Disease-2019) hastal\u0131\u011f\u0131na yol a\u00e7t\u0131.<\/p>\n<p>\u00c7in, bu hastal\u0131ktan kaynaklanan ilk \u00f6l\u00fcm\u00fc 11 Ocak 2021\u2019de bildirdi ve sadece birka\u00e7 g\u00fcn sonra 30 Ocak&#8217;ta vir\u00fcs uluslararas\u0131 \u00f6l\u00e7ekte yay\u0131ld\u0131, D\u00fcnya Sa\u011fl\u0131k \u00d6rg\u00fct\u00fc (WHO) halk sa\u011fl\u0131\u011f\u0131 i\u00e7in uluslararas\u0131 acil durum ilan etti. 11 Mart tarihine gelindi\u011finde, hastal\u0131k resmi makamlarca k\u00fcresel salg\u0131n olarak s\u0131n\u0131fland\u0131r\u0131lm\u0131\u015ft\u0131. \u0130ki aydan biraz daha uzun bir s\u00fcre i\u00e7inde, d\u00fcnyam\u0131z daha \u00f6nce bildi\u011fimizden \u00e7ok farkl\u0131 bir hal ald\u0131.<\/p>\n<p>Kelime da\u011farc\u0131\u011f\u0131m\u0131zda nadiren kulland\u0131\u011f\u0131m\u0131z \u201c\u00fccretsiz izin\u201d ve \u201csosyal mesafe\u201d gibi ifadeler yayg\u0131n bir \u015fekilde kullan\u0131l\u0131r hale geldi. \u0130nsanlar\u0131n sosyalle\u015fmelerine ba\u011f\u0131ml\u0131 olan konaklama, seyahat, tatil sekt\u00f6rleri ve k\u0131smen perakende sekt\u00f6r\u00fc, y\u0131l\u0131n en verimli d\u00f6neminde b\u00fcy\u00fck \u00f6l\u00e7\u00fcde faaliyet d\u0131\u015f\u0131 kald\u0131. Spor m\u00fcsabakalar\u0131, devam etse bile bo\u015f veya sosyal mesafeli stadyumlarda oynand\u0131.<\/p>\n<p>T\u00fcm bunlar\u0131n neticesinde ortaya \u00e7\u0131kan COVID-19 insanl\u0131k trajedisi \u00e7ok derin bir etki yaratt\u0131. Sadece ABD\u2019de, \u00fclkenin 2. D\u00fcnya Sava\u015f\u0131nda askerlik yapanlardan on binlerce daha fazla insan hayat\u0131n\u0131 kaybetti.<a href=\"#_ftn3\" name=\"_ftnref3\">[3]<\/a> Rakamlar her g\u00fcn de\u011fi\u015fiyor, ancak 2021 \u015eubat ay\u0131n\u0131n sonunda k\u00fcresel \u00e7apta 2,5 milyon \u00f6l\u00fcmle \u015fimdiden insanl\u0131\u011fa b\u00fcy\u00fck bir darbe vurmu\u015f durumda. D\u00fcnyan\u0131n \u00f6nde gelen ekonomileri 2019 ila 2020 aras\u0131ndaki i\u015fsizlik seviyelerinde e\u015fi g\u00f6r\u00fclmemi\u015f bir art\u0131\u015fa tan\u0131k oldu. \u00d6zellikle 2020 y\u0131l\u0131nda ekonomisi %3,5 k\u00fc\u00e7\u00fclen ABD&#8217;de 1946\u2019dan bu yana g\u00f6r\u00fclen en \u015fiddetli ekonomik daralma ya\u015fan\u0131yor.<a href=\"#_ftn4\" name=\"_ftnref4\">[4]<\/a> Uluslararas\u0131 \u00c7al\u0131\u015fma \u00d6rg\u00fct\u00fc (ILO), kriz \u00f6ncesi i\u015flere k\u0131yasla 2020 y\u0131l\u0131n\u0131n 4\u00fcnc\u00fc \u00e7eyre\u011findeki \u00e7al\u0131\u015fma saati kay\u0131plar\u0131n\u0131 %4,6 olarak bildirdi ki; bu 130 milyon tam zamanl\u0131 i\u015fe e\u015fde\u011ferdir. \u015eu anda d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131nda \u00fccretsiz izin plan\u0131ndaki \u00e7al\u0131\u015fanlar, teknik olarak i\u015fsiz olarak s\u0131n\u0131fland\u0131r\u0131lm\u0131yorlar. Bu nedenle, bu rakamlar\u0131n \u00fccretsiz izin planlar\u0131 son buldu\u011funda daha da artmas\u0131 muhtemeldir.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-87442\" src=\"https:\/\/www.alj.com\/app\/uploads\/2021\/04\/ALJ-Pandemic-and-Business-World-Economies.jpg\" alt=\"World economies\" width=\"2560\" height=\"1810\" \/><\/p>\n<p>Uluslararas\u0131 seyahat ve a\u011f\u0131rlama sekt\u00f6rleri gibi baz\u0131 sekt\u00f6rlerdeki i\u015fletme modelleri, bir gecede neredeyse tamamen kullan\u0131lamaz hale geldi. \u00d6rne\u011fin, k\u00fcresel salg\u0131n\u0131n ilk d\u00f6neminde u\u00e7ak yolculuklar\u0131 %96 oran\u0131nda azald\u0131.<a href=\"#_ftn5\" name=\"_ftnref5\"><sup>[5]<\/sup><\/a> UNWTO (Birle\u015fmi\u015f Milletler D\u00fcnya Turizm \u00d6rg\u00fct\u00fc) taraf\u0131ndan yay\u0131nlanan D\u00fcnya Turizm Barometresi\u2019ne g\u00f6re, uluslararas\u0131 turist seyahatleri (gece konaklamal\u0131 ziyaret\u00e7i say\u0131s\u0131) 2020 y\u0131l\u0131nda, bir \u00f6nceki y\u0131la k\u0131yasla %74 oran\u0131nda d\u00fc\u015ft\u00fc. Bunda vir\u00fcs\u00fcn kontrol alt\u0131na al\u0131nmas\u0131nda ge\u00e7 kal\u0131nmas\u0131, yolcular\u0131n kendilerini g\u00fcvensiz hissetmesi ve h\u00e2len devam eden seyahat k\u0131s\u0131tlamalar\u0131 etkili oldu.<a href=\"#_ftn6\" name=\"_ftnref6\"><sup>[6]<\/sup><\/a> Uluslararas\u0131 seyahatlerdeki bu \u00e7\u00f6k\u00fc\u015f, ihracat gelirlerinde tahmini 1,3 trilyon ABD dolar\u0131 kay\u0131p anlam\u0131na geliyor. Bu, 2009 k\u00fcresel ekonomik krizi s\u0131ras\u0131nda kaydedilen tutar\u0131n 11 kat\u0131ndan daha fazla.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-87435\" src=\"https:\/\/www.alj.com\/app\/uploads\/2021\/04\/ALJ-Pandemic-and-Business-Travel.jpg\" alt=\"Travel restrictions\" width=\"2560\" height=\"1983\" \/><\/p>\n<p>COVID-19\u2019un ticari gayrimenkul sekt\u00f6r\u00fc \u00fczerinde de \u00f6nemli etkileri oldu. Uzaktan \u00e7al\u0131\u015fma (daha sonra daha ayr\u0131nt\u0131l\u0131 olarak tart\u0131\u015f\u0131lacakt\u0131r), i\u015fletmelerin \u00e7al\u0131\u015fma \u015feklini temelden de\u011fi\u015ftirebilir ve fiziksel alan ihtiyac\u0131n\u0131 azaltabilir. ABD\u2019de, 2019 sonunda %16,8 olan kiralanmay\u0131 bekleyen bo\u015f ofis oranlar\u0131n\u0131n 2022 sonu itibar\u0131yla %20,2 seviyelerine \u00e7\u0131kmas\u0131 bekleniyor<a href=\"#_ftn7\" name=\"_ftnref7\">[7]<\/a>.<\/p>\n<p>Gayrimenkul sekt\u00f6r\u00fcndeki hasar\u0131n tam kapsam\u0131n\u0131 de\u011ferlendirmek zor \u00e7\u00fcnk\u00fc bu anla\u015f\u0131lmas\u0131 zor bir piyasad\u0131r. Ancak gayrimenkul yat\u0131r\u0131m tr\u00f6stleri veya GYO\u2019lar bize yol g\u00f6steren faydal\u0131 bilgiler sunuyorlar. Uluslararas\u0131 \u00d6demeler Bankas\u0131 bu k\u00fcresel salg\u0131n\u0131n ABD, Birle\u015fik Krall\u0131k, k\u0131ta Avrupas\u0131 ve Japonya\u2019daki GYO\u2019lar\u0131n\u0131n son be\u015f y\u0131la ait k\u00fcm\u00fclatif de\u011ferleme kazan\u00e7lar\u0131n\u0131 sildi\u011fini hesaplam\u0131\u015ft\u0131r. Buna kar\u015f\u0131n, Mart ay\u0131n\u0131n ba\u015f\u0131nda krizin dibindeki sermaye piyasas\u0131 endeksleri sadece 2019 y\u0131l\u0131na ait kazan\u00e7lar\u0131 kaybetmi\u015ftir. GYO\u2019lar daha sonra g\u00f6zlemlenen sermaye piyasas\u0131 toparlanma s\u00fcrecinin gerisinde kalm\u0131\u015ft\u0131r.<a href=\"#_ftn8\" name=\"_ftnref8\"><sup>[8]<\/sup><\/a><\/p>\n<h2>Dijitalle\u015fmek mi yoksa iflas etmek mi?<\/h2>\n<p>Bununla birlikte, d\u00fcnyan\u0131n yeniden toparlanma i\u00e7in plan yapmaya ba\u015flad\u0131\u011f\u0131 bu s\u00fcre\u00e7te i\u015fletmelerin, sadece bu durumla ba\u015fa \u00e7\u0131kmak i\u00e7in bir dizi yeni de\u011fi\u015fiklik getirmek yerine bir\u00e7ok y\u00f6nden sadece i\u015f d\u00fcnyas\u0131n\u0131n \u00e7ehresini tamamen de\u011fi\u015ftirecek bu yeni e\u011filimleri h\u0131zland\u0131rmakta oldu\u011fu giderek daha net bir \u015fekilde g\u00f6r\u00fcl\u00fcyor; bu e\u011filimler sadece son 12 ayda temel hayatta kalma stratejilerini de\u011fil ayn\u0131 zamanda i\u015f performans\u0131 i\u00e7in daha uzun vadeli bir temel olu\u015fturabilecek hedefleri de i\u00e7eriyor.<\/p>\n<p>Bunlar\u0131n ba\u015f\u0131nda, stratejik olarak uygulanabilirli\u011fi bulunan kritik bir etken olarak dijitalle\u015fmeye y\u00f6nelmek geliyor. \u0130nsanlar evde t\u0131k\u0131l\u0131p kald\u0131klar\u0131 i\u00e7in kalabal\u0131k caddeler bombo\u015f kald\u0131, e\u011flence ve konaklama mekanlar\u0131 kapand\u0131, hayat\u0131m\u0131z\u0131n b\u00fcy\u00fck bir k\u0131sm\u0131 dijital alana ta\u015f\u0131nd\u0131. Bunun bir \u00f6rne\u011fi de e\u011flence sekt\u00f6r\u00fcd\u00fcr. M\u00fczeler, tiyatrolar ve sinemalar neredeyse ge\u00e7ti\u011fimiz bir y\u0131l boyunca b\u00fcy\u00fck \u00f6l\u00e7\u00fcde halka kapal\u0131yd\u0131 ve bu sekt\u00f6rlerin tamam\u0131ndaki performans sanat\u00e7\u0131lar\u0131n\u0131n, yarat\u0131c\u0131 ekiplerin, teknisyenlerin, giri\u015fimcilerin ve y\u00f6neticilerin gelir kaynaklar\u0131n\u0131 yok etti<a href=\"#_ftn9\" name=\"_ftnref9\">[9]<\/a>. Ayn\u0131 zamanda, insanlar evde kapal\u0131 kal\u0131nca \u00e7evrim i\u00e7i yay\u0131n platformlar\u0131nda bir patlama ya\u015fand\u0131, \u00f6rne\u011fin krizin ilk \u00fc\u00e7 ay\u0131nda Netflix 16 milyon yeni \u00fcye kazand\u0131<a href=\"#_ftn10\" name=\"_ftnref10\">[10]<\/a>.<\/p>\n<p>McKinsey K\u00fcresel Y\u00f6netici Anketine<a href=\"#_ftn11\" name=\"_ftnref11\">[11]<\/a> g\u00f6re \u015firketler; m\u00fc\u015fterileri ve tedarik zinciri etkile\u015fimlerinin, ve kurum i\u00e7 operasyonlar\u0131n\u0131n dijitalle\u015fme s\u00fcrecini bu k\u0131sa s\u00fcre i\u00e7erisinde \u00fc\u00e7 ila d\u00f6rt y\u0131l sonra bekledikleri seviyelere h\u0131zla ula\u015ft\u0131rm\u0131\u015flard\u0131r. Ve portf\u00f6ylerindeki dijital veya dijital olarak etkinle\u015ftirilmi\u015f \u00fcr\u00fcnlerin pay\u0131, yedi y\u0131l sonra bekledikleri seviyelere son bir y\u0131l i\u00e7inde h\u0131zla ula\u015fm\u0131\u015ft\u0131r. Neredeyse t\u00fcm kat\u0131l\u0131mc\u0131lar, yeni taleplerin \u00e7o\u011funu kar\u015f\u0131lamak i\u00e7in \u015firketlerinin dijital teknolojileri benimsedi\u011fini ve bunun krizden \u00f6nce tahmin ettiklerinden \u00e7ok daha h\u0131zl\u0131 bir \u015fekilde ger\u00e7ekle\u015fti\u011fini belirtmi\u015ftir.<\/p>\n<p>Dahas\u0131, bu de\u011fi\u015fimlerin \u00e7o\u011funun kal\u0131c\u0131 olmas\u0131 bekleniyor. Kurulu\u015flar yat\u0131r\u0131mlar\u0131n\u0131 zaten bu s\u00fcrece ba\u011fl\u0131 kalacak \u015fekilde yap\u0131yorlar. Asl\u0131nda McKinsey anketinde; krizin, al\u0131nan \u00e7e\u015fitli \u00f6nlemler \u00fczerindeki etkisi soruldu\u011funda maliyetlerde, teknoloji g\u00f6revlerindeki personel say\u0131s\u0131nda ve m\u00fc\u015fterileri say\u0131s\u0131nda g\u00f6zlemlenen art\u0131\u015ftan ziyade dijital giri\u015fim finansmandaki art\u0131\u015f\u0131n bir numaral\u0131 etkiye sahip oldu\u011funu belirtilmi\u015ftir.<\/p>\n<h2>Perakende sekt\u00f6r\u00fcndeki ayr\u0131nt\u0131<\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-medium wp-image-87472\" src=\"https:\/\/www.alj.com\/app\/uploads\/2021\/04\/tim-mossholder-C8jNJslQM3A-unsplash-300x200.jpg\" alt=\"Retail\" width=\"300\" height=\"200\" srcset=\"https:\/\/media.alj.com\/app\/uploads\/2021\/04\/tim-mossholder-C8jNJslQM3A-unsplash-300x200.jpg 300w, https:\/\/media.alj.com\/app\/uploads\/2021\/04\/tim-mossholder-C8jNJslQM3A-unsplash-1024x683.jpg 1024w, https:\/\/media.alj.com\/app\/uploads\/2021\/04\/tim-mossholder-C8jNJslQM3A-unsplash-150x100.jpg 150w, https:\/\/media.alj.com\/app\/uploads\/2021\/04\/tim-mossholder-C8jNJslQM3A-unsplash-768x512.jpg 768w, https:\/\/media.alj.com\/app\/uploads\/2021\/04\/tim-mossholder-C8jNJslQM3A-unsplash-1536x1024.jpg 1536w, https:\/\/media.alj.com\/app\/uploads\/2021\/04\/tim-mossholder-C8jNJslQM3A-unsplash.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Dijitalin g\u00fcc\u00fc, belki de en ac\u0131 verici \u015fekilde sokaklarda hissediliyor. Fiziksel ma\u011fazalar\u0131n\u0131n yan\u0131 s\u0131ra \u00e7evrim i\u00e7i olarak faaliyet g\u00f6steren g\u00fc\u00e7l\u00fc bir sat\u0131\u015f platformu olmayan ma\u011fazalar, on y\u0131l veya daha uzun s\u00fcredir giderek artan bir bask\u0131 alt\u0131ndayd\u0131. Baz\u0131lar\u0131 i\u00e7in COVID-19, \u2018zorunlu olmayan perakende mallar\u0131\u2019 ifadesini g\u00fcndeme getirdi ve barda\u011f\u0131 ta\u015f\u0131ran son damla oldu. \u0130ngiltere\u2019nin \u00f6nde gelen moda perakende zinciri Arcadia Group\u2019u ele alal\u0131m. B\u00fcy\u00fck oranda geleneksel cadde \u00fcst\u00fc ma\u011fazac\u0131l\u0131\u011fa dayanan i\u015f modelini benimseyen Arcadia, kapanma \u00f6nlemleri neticesinde batt\u0131. 2021 y\u0131l\u0131n\u0131n ba\u015flar\u0131nda iflasla kar\u015f\u0131 kar\u015f\u0131ya kald\u0131. Ayn\u0131 zamanda, 1778 y\u0131l\u0131ndan beri faaliyet g\u00f6steren ve 12.000\u2019den fazla \u00e7al\u0131\u015fan\u0131yla b\u00fcy\u00fck ma\u011fazac\u0131l\u0131kta \u00e7ok be\u011fenilen bir \u0130ngiliz devi olan Debenhams, ABD\u2019deki Brooks Brothers ve Neiman Marcus gibi cadde \u00fcst\u00fc ma\u011fazac\u0131l\u0131\u011f\u0131 benimseyen g\u00fc\u00e7l\u00fc perakendeciler gibi iflas etti.<a href=\"#_ftn12\" name=\"_ftnref12\">[12]<\/a><\/p>\n<p>Bunun aksine, k\u00fcresel salg\u0131n s\u0131ras\u0131nda k\u00fcresel e-ticaret sat\u0131\u015flar\u0131 2020 y\u0131l\u0131nda 4,28 trilyon ABD dolar\u0131 art\u0131\u015fla %27,6 oran\u0131nda y\u00fckseldi.<a href=\"#_ftn13\" name=\"_ftnref13\">[13]<\/a> Bu zaten geli\u015fmekte olan bir e\u011filimdi, sadece kapanma ile daha da h\u0131zland\u0131. \u0130ngiltere\u2019de \u00e7evrim i\u00e7i olarak faaliyet g\u00f6steren moda perakendecisi Boohoo; Debenhams\u2019\u0131 ve Arcadia\u2019n\u0131n baz\u0131 l\u00fcks markalar\u0131n\u0131 sat\u0131n ald\u0131<a href=\"#_ftn14\" name=\"_ftnref14\">[14]<\/a>. Her iki \u00f6rnekte de yap\u0131lan anla\u015fma yaln\u0131zca \u00e7evrim i\u00e7i marka potansiyellerini kaps\u0131yor. Fiziksel ma\u011fazalardan olu\u015fan devasa a\u011f\u0131n yap\u0131lan bu anla\u015fmada yer almamas\u0131 geleneksel cadde \u00fcst\u00fc ma\u011fazac\u0131l\u0131\u011f\u0131n tabutuna \u00e7ak\u0131lan son \u00e7ividir.<\/p>\n<h2>Sa\u011fl\u0131kta teknoloji<\/h2>\n<p>Sa\u011fl\u0131k sekt\u00f6r\u00fc, k\u00fcresel salg\u0131ndan \u00f6nce kendi teknoloji odakl\u0131 devrimini ger\u00e7ekle\u015ftirmenin e\u015fi\u011findeydi. COVID-19 nedeniyle sa\u011fl\u0131k sistemlerinin \u00fcst\u00fcndeki y\u00fck\u00fcn artmas\u0131yla, pek \u00e7ok insan\u0131n \u00f6zellikle bu k\u00fcresel salg\u0131n ve kapanma s\u00fcrecinde fiziksel ve zihinsel sa\u011fl\u0131klar\u0131na daha \u00e7ok dikkat etmesi gerekti\u011fi i\u00e7in bu de\u011fi\u015fim s\u00fcreci \u00e7ok daha h\u0131zl\u0131 ya\u015fand\u0131.<\/p>\n<p><a href=\"https:\/\/www.alj.com\/en\/media-center\/perspectives\/\">Sa\u011fl\u0131k hizmetleri teknolojilerinin<\/a> incelendi\u011fi <a href=\"https:\/\/www.alj.com\/en\/perspective\/investing-in-health-tech-and-digitizing-healthcare\/\">Abdul Latif Jameel Perspectives<\/a> makalesinde belirtildi\u011fi gibi; Yapay Zeka ve makine \u00f6\u011frenme teknolojilerinden yararlanan sa\u011fl\u0131k hizmetlerindeki yenilikler, hastalar\u0131n devasa boyutlardaki sa\u011fl\u0131k verilerini hastal\u0131klar\u0131 tedavi etmede, \u00f6nlemede ve hatta tahmin etmede kullan\u0131lan geli\u015fmi\u015f i\u00e7 g\u00f6r\u00fclere d\u00f6n\u00fc\u015ft\u00fcrebilir ve t\u00fcm bu geli\u015fmeler daha \u00f6nce imkans\u0131z gibi g\u00f6r\u00fclen bir h\u0131zda ger\u00e7ekle\u015febilir. Uzman doktorlar, tekrarlayan belirtileri anlamak ve belirli hasta \u00f6zelliklerine dayal\u0131 olarak tedavi modelleri geli\u015ftirmek i\u00e7in ortaya \u00e7\u0131kan sonu\u00e7lar\u0131 kullanarak \u00e7al\u0131\u015fmalar yapabilirler.<\/p>\n<p>12 ay \u00f6nce ni\u015f bir hizmet olarak sunulan ve \u2018telet\u0131p\u2019 olarak da adland\u0131r\u0131lan k\u00fc\u00e7\u00fck hastal\u0131klar ve rahats\u0131zl\u0131klar i\u00e7in sanal t\u0131bbi randevular art\u0131k bir\u00e7ok insan i\u00e7in bir t\u0131p uzman\u0131na dan\u0131\u015fmak i\u00e7in tercih edilen ilk y\u00f6ntemdir. ABD\u2019de, t\u00fcm hastalar\u0131n neredeyse yar\u0131s\u0131 bir \u015fekilde telet\u0131p kullan\u0131yor, buna kar\u015f\u0131n k\u00fcresel salg\u0131n \u00f6ncesi bu oran %10 civar\u0131ndayd\u0131. Ayr\u0131ca, hastalar\u0131n %83\u2019\u00fc k\u00fcresel salg\u0131n sonras\u0131 telet\u0131p y\u00f6ntemini kullanmaya devam edeceklerini belirtiyor ve bu da 250 milyar ABD Dolar\u0131 de\u011ferinde sa\u011fl\u0131k hizmetleri harcamas\u0131n\u0131n sanal muayeneye kayma potansiyelini ortaya koyuyor.<a href=\"#_ftn15\" name=\"_ftnref15\">[15]<\/a> Kendi kendine tan\u0131 alan\u0131nda da bir b\u00fcy\u00fcme bekleniyor. V\u00fccut s\u0131cakl\u0131\u011f\u0131m\u0131z\u0131, kan bas\u0131nc\u0131m\u0131z\u0131, kalp ritmimizi ve solunum h\u0131z\u0131m\u0131z\u0131 \u00f6l\u00e7mek i\u00e7in giyilebilir cihazlar\u0131 kullanmak ve daha sonra bu verileri sanal kons\u00fcltasyon amac\u0131yla doktorumuza g\u00f6ndermek giderek yayg\u0131nla\u015fan bir e\u011filim.<\/p>\n<p>Sa\u011fl\u0131k hizmetleri teknolojisi, kat\u0131l\u0131mc\u0131lar\u0131n evlerinden ayr\u0131lmadan klinik ara\u015ft\u0131rmalara kat\u0131labilmelerini sa\u011flayacak kadar ilerledi. \u00d6rnekler aras\u0131nda, atriyal fibrilasyonu<a href=\"#_ftn16\" name=\"_ftnref16\">[16]<\/a> tespit etmek i\u00e7in giyilebilir cihazlar\u0131 kullanan 400.000 ki\u015finin kat\u0131ld\u0131\u011f\u0131 Apple Heart ve Stanford \u00dcniversitesi \u00e7al\u0131\u015fmas\u0131 ve inmeyi \u00f6nlemek i\u00e7in Apple ve Johnson &amp; Johnson ortakl\u0131\u011f\u0131yla ger\u00e7ekle\u015ftirilen, 150.000 kat\u0131l\u0131mc\u0131ya<a href=\"#_ftn17\" name=\"_ftnref17\">[17]<\/a> sahip Heartline \u00e7al\u0131\u015fmas\u0131 yer almaktad\u0131r. Bilim insanlar\u0131, \u00f6ng\u00f6r\u00fclebilir gelecekte COVID-19\u2019un t\u0131pk\u0131 grip gibi hayat\u0131n her alan\u0131nda dikkatle y\u00f6netilen bir hal alaca\u011f\u0131n\u0131 yayg\u0131n olarak kabul ediyorlar. Hal b\u00f6yle olunca, uzaktan sa\u011fl\u0131k hizmeti kavram\u0131 sadece geli\u015fecek ve b\u00fcy\u00fcyecektir.<\/p>\n<p>Abdul Latif Jameel, sa\u011fl\u0131k hizmetlerine eri\u015fimi iyile\u015ftirme konusunda 25 y\u0131l\u0131 a\u015fk\u0131n bir s\u00fcredir kendi ba\u015f\u0131na yapt\u0131\u011f\u0131 katk\u0131larla gurur duyuyor.<\/p>\n<p>1995 y\u0131l\u0131nda Suudi Arabistan\u2019da k\u00e2r amac\u0131 g\u00fctmeyen ilk rehabilitasyon hastanesi olan <a href=\"https:\/\/www.communityjameel.org\/en\/initiatives\/health-and-society\/abdul-latif-jameel-hospital\">Abdul Latif Jameel Hospital<\/a>\u2019\u0131 kurmu\u015ftur. Daha yak\u0131n ge\u00e7mi\u015fte ise yeni t\u0131bbi cihazlar geli\u015ftiren ve inovasyonlar\u0131 kolayla\u015ft\u0131ran <a href=\"https:\/\/www.alj.com\/en\/news\/abdul-latif-jameel-and-cyberdyne-expand-collaboration-across-gcc-region\/\">Cyberdyne,<\/a> <a href=\"https:\/\/www.alj.com\/en\/news\/abdul-latif-jameel-and-cellspect-collaborate-to-bring-next-generation-low-cost-portable-point-of-care-blood-testing-device-to-developing-markets\/\">Cellspect<\/a> ve <a href=\"https:\/\/www.alj.com\/en\/news\/abdul-latif-jameel-and-jomdd-announce-incubator-partnership-to-bring-innovative-japanese-medical-device-technology-to-developing-markets\/\">JOMMD<\/a> gibi kurulu\u015flarla ortakl\u0131klar ba\u015flatm\u0131\u015ft\u0131r.<\/p>\n<p>Sa\u011fl\u0131k hizmetlerinde inovasyonu te\u015fvik etme ve destekleme konusundaki kararl\u0131l\u0131\u011f\u0131ndaki en son ad\u0131m\u0131, 2020 y\u0131l\u0131nda kurulan ve sa\u011fl\u0131k hizmetlerindeki ilerlemelerin faydalar\u0131n\u0131n geli\u015fmekte olan d\u00fcnya uluslar\u0131ndaki topluluklara ula\u015ft\u0131r\u0131lmas\u0131n\u0131 sa\u011flamay\u0131 ama\u00e7layan <a href=\"https:\/\/aljhealth.com\/home\">Abdul Latif Jameel Health<\/a>\u2019dir. Abdul Latif Jameel Health; <a href=\"https:\/\/jimco.com\">Evelo Biosciences<\/a>, <a href=\"https:\/\/evelobio.com\/\">Cellarity<\/a>, <a href=\"https:\/\/cellarity.com\/\">AVNeo<\/a> ve daha fazlas\u0131n\u0131 da i\u00e7eren belirli bir hedefe y\u00f6nelik bir dizi yat\u0131r\u0131mla modern t\u0131bbi hizmetlere eri\u015fimi h\u0131zland\u0131rmak i\u00e7in Jameel ailesinin k\u00fcresel yat\u0131r\u0131m kolu olan <a href=\"https:\/\/avneo.net\/en\/understand\/\">JIMCO<\/a> (Abdul Latif Jameel Yat\u0131r\u0131m Y\u00f6netimi \u015eirketi) ve \u00f6zel olarak tahsis edilmi\u015f JIMCO Ya\u015fam Bilimleri Fonu ile birlikte \u00e7al\u0131\u015f\u0131yor.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/UYaikv7UPaE\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>Enerjiye y\u00f6nelik yeni bak\u0131\u015f a\u00e7\u0131lar\u0131<\/h2>\n<p>COVID-19 ayn\u0131 zamanda \u00e7evreye olan etkilerimize ve enerji t\u00fcketimimize \u0131\u015f\u0131k tutmu\u015ftur. 2020 ba\u015flar\u0131nda d\u00fcnyada kapanma \u00f6nlemleri al\u0131nmaya ba\u015flay\u0131p arabalar park edildi\u011finde ve u\u00e7aklar yere indi\u011finde k\u00fcresel karbon sal\u0131n\u0131mlar\u0131 d\u00fc\u015ft\u00fck\u00e7e <a href=\"https:\/\/www.alj.com\/en\/our-people\/fady-jameel\/\">Fady Jameel<\/a>\u2019in k\u00fcresel salg\u0131n ve \u00e7evre aras\u0131ndaki ili\u015fkiye dair <a href=\"https:\/\/www.alj.com\/en\/spotlight-by-fady-jameel\/time-for-climate-action-to-go-viral\/\">Ba\u015f makalesi<\/a> daha ayr\u0131nt\u0131l\u0131 olarak inceledi\u011fimiz bir konu oldu.<\/p>\n<p>\u00c7in&#8217;de sal\u0131n\u0131mlar %25 oran\u0131nda ve k\u00f6m\u00fcr kullan\u0131m\u0131 %40 oran\u0131nda d\u00fc\u015ft\u00fc ve New York\u2019ta kirlilik seviyeleri yar\u0131ya azald\u0131<a href=\"#_ftn18\" name=\"_ftnref18\">[18]<\/a>. Kapanma \u00f6nlemlerinin al\u0131nd\u0131\u011f\u0131 ve yak\u0131t talebinin d\u00fc\u015ft\u00fc\u011f\u00fc k\u00fcresel salg\u0131n\u0131n ilk d\u00f6neminde, b\u00fcy\u00fck dalgalanmalar\u0131n ya\u015fanabildi\u011fi bir end\u00fcstri dal\u0131 olan petrol ve gaz end\u00fcstrisinde petrol fiyatlar\u0131 varil ba\u015f\u0131na 20 ABD dolar\u0131na kadar d\u00fc\u015ft\u00fc.<a href=\"#_ftn19\" name=\"_ftnref19\">[19]<\/a><\/p>\n<p>Bu, enerji sekt\u00f6r\u00fcn\u00fcn yenilenebilir teknolojilere yat\u0131r\u0131mlar\u0131n\u0131 ve yeniliklere y\u00f6nelik \u00e7al\u0131\u015fmalar\u0131n\u0131 art\u0131rmas\u0131 i\u00e7in daha motive edici bir ortam sunuyor ve Fady Jameel\u2019in \u2018ye\u015fil iyile\u015fme\u2019 ihtiyac\u0131 ile ilgili <a href=\"https:\/\/www.alj.com\/en\/spotlight-by-fady-jameel\/we-need-clean-energy-to-recharge-our-economies\/\">Ba\u015f makalesinde<\/a> belirtildi\u011fi gibi h\u00fck\u00fcmetler bu konuyla uluslararas\u0131 \u00e7apta ilgileniyor gibi g\u00f6r\u00fcn\u00fcyorlar.<\/p>\n<p>Abdul Latif Jameel bu alanda, \u00f6zellikle yenilenebilir enerji ve su geli\u015ftirme end\u00fcstrilerinde kendi yat\u0131r\u0131mlar\u0131n\u0131 geni\u015fletiyor. <a href=\"https:\/\/frv.com\/en\/\">Abdul Latif Jameel Enerji ve \u00c7evre Hizmetleri<\/a>\u2019nin bir par\u00e7as\u0131 olan Fotowatio Renewable Ventures (<a href=\"https:\/\/www.alj.com\/en\/energy-and-environmental-services\/energy-overview\/\">FRV<\/a>), d\u00fcnya genelinde b\u00fcy\u00fck \u00f6l\u00e7ekli fotovoltaik g\u00fcne\u015f enerjisi projeleri ve r\u00fczgar enerjisi \u00e7\u00f6z\u00fcmleri geli\u015ftirmeye devam ediyor. Birle\u015fik Krall\u0131k\u2019ta s\u00fcrd\u00fcr\u00fclebilir enerji alan\u0131nda uzmanla\u015fm\u0131\u015f bir \u015firket olan <a href=\"https:\/\/www.harmonyenergy.co.uk\/\">Harmony Energy<\/a> ile yap\u0131lan ortakl\u0131kla; Birle\u015fik Krall\u0131k\u2019taki <a href=\"https:\/\/www.alj.com\/en\/news\/abdul-latif-jameel-energys-frv-harmony-energy-commission-first-megapack-uk-energy-storage-project\/\">Contego<\/a>, West Sussex\u2019te ikinci bir geli\u015ftirme projesinin yan\u0131 s\u0131ra <a href=\"https:\/\/www.alj.com\/en\/news\/abdul-latif-jameel-energy-supports-development-of-second-utility-scale-battery-storage-project-in-uk\/\">Holes Bay<\/a> Dorset\u2019teki ilk tesisinin \u00fczerine 7\/24 yenilenebilir enerji sa\u011flamak i\u00e7in in\u015fa edilen \u015febeke \u00f6l\u00e7e\u011finde ak\u00fc depolama tesisinin geli\u015ftirilmesine de \u00f6nc\u00fcl\u00fck ediyor.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/iokAzqEU5xU\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Bu arada, Abdul Latif Jameel Energy\u2019nin bir par\u00e7as\u0131 olan <a href=\"https:\/\/almarwater.com\/\">Almar Water Solutions<\/a>, Suudi Arabistan&#8217;\u0131n en b\u00fcy\u00fck ikinci tuzdan ar\u0131nd\u0131rma tesisi olan <a href=\"https:\/\/www.alj.com\/en\/news\/shuqaiq-3-receives-contract-of-the-year-award\/\">Shuqaiq 3<\/a> de dahil olmak \u00fczere d\u00fcnyan\u0131n en \u00e7ok su s\u0131k\u0131nt\u0131s\u0131 ya\u015fayan b\u00f6lgelerinin baz\u0131lar\u0131nda su ve \u00e7evre y\u00f6netiminde kar\u015f\u0131la\u015f\u0131lan zorluklar\u0131 a\u015fmaya devam ediyor.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/KITq7UXrWQE\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Avrupa Birli\u011fi, 880 milyar ABD Dolar\u0131 tutar\u0131ndaki COVID-19 kriz plan\u0131 b\u00fct\u00e7esinin %30\u2019unu iklim de\u011fi\u015fikli\u011fine y\u00f6nlendirmeyi hedefliyor. \u00c7in, karbon emisyonlar\u0131n\u0131 2026 y\u0131l\u0131na kadar s\u0131f\u0131ra d\u00fc\u015f\u00fcrme s\u00f6z\u00fc verdi ve ABD ba\u015fkan\u0131 Joe Biden, temiz teknolojilere 2 trilyon ABD dolar\u0131 yat\u0131r\u0131m yapmay\u0131 taahh\u00fct etti. Japonya, G\u00fcney Kore, Kanada, Nijerya ve Kolombiya gibi di\u011fer \u00fclkeler de kendi iddial\u0131 hedeflerini belirledi<a href=\"#_ftn20\" name=\"_ftnref20\">[20]<\/a>.<\/p>\n<p>Ayr\u0131ca, d\u00fc\u015f\u00fck ve orta gelirli \u00fclkelerin k\u00fcresel salg\u0131n sonras\u0131 iyile\u015fme s\u00fcrecinde geride kalmamas\u0131n\u0131 sa\u011flamak i\u00e7in do\u011fru politikalar\u0131 geli\u015ftirmeleri, yerel kapasitelerini artt\u0131rmalar\u0131 ve yenili\u011fi te\u015fvik etmeleri i\u00e7in desteklenmelerini \u00f6ng\u00f6ren k\u00fcresel hareketler bulunuyor.<\/p>\n<p>Bu programlardan biri, 8,3 milyar ABD Dolar\u0131 tutar\u0131ndaki <a href=\"https:\/\/www.climateinvestmentfunds.org\/\">\u0130klim Yat\u0131r\u0131m Fonu<\/a> (CIF) taraf\u0131ndan Aral\u0131k 2020\u2019de ba\u015flat\u0131lan Ye\u015fil ve \u0130klime Dayan\u0131kl\u0131 \u0130yile\u015fme i\u00e7in COVID-19 Teknik Yard\u0131m M\u00fcdahale Giri\u015fimidir.<\/p>\n<figure id=\"attachment_87463\" aria-describedby=\"caption-attachment-87463\" style=\"width: 172px\" class=\"wp-caption alignleft\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-87463\" src=\"https:\/\/www.alj.com\/app\/uploads\/2021\/04\/Mafalda-bio-pic.jpg\" alt=\"Mafalda Duarte\" width=\"172\" height=\"172\" srcset=\"https:\/\/media.alj.com\/app\/uploads\/2021\/04\/Mafalda-bio-pic.jpg 172w, https:\/\/media.alj.com\/app\/uploads\/2021\/04\/Mafalda-bio-pic-150x150.jpg 150w, https:\/\/media.alj.com\/app\/uploads\/2021\/04\/Mafalda-bio-pic-170x170.jpg 170w, https:\/\/media.alj.com\/app\/uploads\/2021\/04\/Mafalda-bio-pic-70x70.jpg 70w\" sizes=\"(max-width: 172px) 100vw, 172px\" \/><figcaption id=\"caption-attachment-87463\" class=\"wp-caption-text\">Mafalda Duarte, CEO<br \/>\n\u0130klim Yat\u0131r\u0131m Fonu<\/figcaption><\/figure>\n<p>Bu giri\u015fimlere \u0130ngiltere, Hollanda ve \u0130svi\u00e7re h\u00fck\u00fcmetleri taraf\u0131ndan 25 milyon ABD dolar\u0131ndan daha fazla fon sa\u011flanacakt\u0131r. Burada ama\u00e7; d\u00fc\u015f\u00fck ve orta gelirli \u00fclkeleri ye\u015fil, d\u00fc\u015f\u00fck karbonlu ve iklime dayan\u0131kl\u0131 politikalar\u0131 ve yat\u0131r\u0131mlar\u0131 iyile\u015fme planlar\u0131na entegre etmeleri i\u00e7in desteklemek amac\u0131yla teknik destek ve kapasite geli\u015ftirme deste\u011fi sunmakt\u0131r.<\/p>\n<p>CIF Ba\u015fkan\u0131 Mafalda Duarte \u015funlar\u0131 s\u00f6yledi: \u201c<em>2008 finansal krizinden sonra, bir\u00e7ok \u00fclke yat\u0131r\u0131mlar\u0131n\u0131 fosil yak\u0131tlara y\u00f6nlendirerek iklim krizini daha da k\u00f6t\u00fcle\u015ftirdi. Yeni program\u0131m\u0131z, COVID-19 sonras\u0131nda yeniden in\u015fa s\u00fcrecini ye\u015fil ve iklime dayan\u0131kl\u0131 bir \u015fekilde ger\u00e7ekle\u015ftirilmesini \u00f6ng\u00f6ren b\u00fcy\u00fck te\u015fvik paketlerini sunmay\u0131 hedefliyor. D\u00fcnya, daha ye\u015fil ve daha iyi bir yap\u0131 in\u015fa etmek i\u00e7in y\u00fczy\u0131lda bir eline ge\u00e7en bu f\u0131rsat\u0131 bo\u015fa harcamamal\u0131d\u0131r.\u201d<\/em><\/p>\n<h2>Duraksamaya uyum sa\u011flama ve refaha ula\u015fma<\/h2>\n<p>Bu k\u00fcresel salg\u0131n\u0131n yaratt\u0131\u011f\u0131 t\u00fcm belirsizlikler i\u00e7inde en \u00f6nemli olumlu durumlardan biri, i\u015fletmelerin ilerleyen d\u00f6nemler i\u00e7in \u00e7ok \u00f6nemli dersler almas\u0131n\u0131 sa\u011flayan yenilik\u00e7ilik ve uyum sa\u011flama yeteneklerini ortaya \u00e7\u0131karmas\u0131 olmu\u015ftur.<\/p>\n<p>Uzaktan \u00e7al\u0131\u015fmay\u0131 (veya evden \u00e7al\u0131\u015fmay\u0131) ele alacak olursak; bu, bir\u00e7ok kurulu\u015fun neredeyse bir gecede uygulamaya koydu\u011fu bir \u00e7al\u0131\u015fma modeli oldu. Uzaktan \u00e7al\u0131\u015fma konsepti COVID-19 \u00f6ncesinde hen\u00fcz geli\u015fmemi\u015f bir e\u011filimdi ve bu seviyeleri yakalamas\u0131 olduk\u00e7a uzun bir zaman alacakt\u0131. Krizin ilk etkisi, daha \u00f6nce uzaktan \u00e7al\u0131\u015fma modelinin uygulanmas\u0131n\u0131n \u00f6n\u00fcndeki k\u00fclt\u00fcrel ve teknolojik engellerin ortadan kalkmas\u0131 oldu; nerede ve ne zaman \u00e7al\u0131\u015faca\u011f\u0131m\u0131za dair bir yap\u0131sal bir ge\u00e7i\u015f ya\u015fand\u0131.<\/p>\n<p>Avrupa Ya\u015fam ve \u00c7al\u0131\u015fma Ko\u015fullar\u0131n\u0131n \u0130yile\u015ftirilmesi Vakf\u0131\u2019n\u0131n (Eurofound) tahminlerine g\u00f6re \u015fu anda AB\u2019de \u00e7al\u0131\u015fan ki\u015filerin yakla\u015f\u0131k %40\u2019\u0131n\u0131n k\u00fcresel salg\u0131n neticesinde tam zamanl\u0131 olarak uzaktan \u00e7al\u0131\u015fmaya ba\u015flam\u0131\u015ft\u0131r.<a href=\"#_ftn21\" name=\"_ftnref21\"><sup>[21]<\/sup><\/a> Salg\u0131n \u00f6ncesinde AB&#8217;de \u00e7al\u0131\u015fan insanlar\u0131n sadece %15\u2019inin evden \u00e7al\u0131\u015ft\u0131\u011f\u0131 g\u00f6z \u00f6n\u00fcnde bulunduruldu\u011funda, \u00e7ok say\u0131da i\u015f\u00e7i ve i\u015fverenin \u00e7al\u0131\u015fma modellerinde ani bir de\u011fi\u015fiklikle kar\u015f\u0131 kar\u015f\u0131ya oldu\u011fu d\u00fc\u015f\u00fcn\u00fclebilir. 15 Avrupa \u00fclkesinde yap\u0131lan D\u00fcnya Ekonomik Forumu anketi, krizden \u00f6nce %15 olan esnek \u00e7al\u0131\u015fma politikas\u0131n\u0131 benimseyen i\u015fletmelerin oran\u0131n\u0131n bug\u00fcn %76\u2019ya ula\u015ft\u0131\u011f\u0131n\u0131 ortaya koymu\u015ftur<a href=\"#_ftn22\" name=\"_ftnref22\">[22]<\/a>.<\/p>\n<p>McKinsey, i\u015fg\u00fcc\u00fcn\u00fcn %20\u2019sinden fazlas\u0131n\u0131n haftada \u00fc\u00e7 ila be\u015f g\u00fcn uzaktan \u00e7al\u0131\u015farak en az ofisten \u00e7al\u0131\u015f\u0131yormu\u015f gibi verimli olabilece\u011fi tahmininde bulunuyor<a href=\"#_ftn23\" name=\"_ftnref23\">[23]<\/a>. Uzaktan \u00e7al\u0131\u015fma seviyesi k\u00fcresel salg\u0131ndan \u00f6ncesinde hep bu seviyede olsayd\u0131 evden \u00e7al\u0131\u015fan say\u0131s\u0131n\u0131n \u00fc\u00e7 ila d\u00f6rt kat\u0131 kadar insan evden \u00e7al\u0131\u015f\u0131yor olacakt\u0131 ve di\u011fer pek \u00e7ok unsurun yan\u0131 s\u0131ra kentsel ekonomiler, ula\u015f\u0131m ve t\u00fcketici harcamalar\u0131 \u00fczerinde derin bir etki yaratacakt\u0131.<\/p>\n<p>Ancak, uzaktan \u00e7al\u0131\u015fman\u0131n her sekt\u00f6rde veya her g\u00f6revde uygulanmas\u0131 m\u00fcmk\u00fcn de\u011fil. Baz\u0131lar\u0131 i\u00e7in uzaktan \u00e7al\u0131\u015fma geli\u015fimi tetikleyebilir. Baz\u0131lar\u0131 ise, \u201cofisin\u201d sosyal etkile\u015fimine k\u0131yasla ekran\u0131n \u00f6n\u00fcnde ge\u00e7en bir \u00e7al\u0131\u015fma hayat\u0131na iyi uyum sa\u011flayamaz. Bir\u00e7ok i\u015fte y\u00fcz y\u00fcze i\u015fbirli\u011fi veya \u00f6zel makineler gereklidir; in\u015faat yap\u0131m\u0131 veya baz\u0131 t\u0131bbi hizmetler gibi i\u015fler yerinde yap\u0131lmal\u0131d\u0131r ve teslimat veya bah\u00e7ecilik gibi baz\u0131 i\u015fler ise ancak d\u0131\u015far\u0131dayken yap\u0131labilir.<\/p>\n<p>Uzaktan \u00e7al\u0131\u015fma modeline ge\u00e7ebilecek g\u00f6revler s\u00f6z konusu oldu\u011funda bile geleneksel \u00e7al\u0131\u015fma ortam\u0131na al\u0131\u015fm\u0131\u015f olan mevcut \u00e7al\u0131\u015fanlar, yeni \u00e7al\u0131\u015fma tarz\u0131nda hem fonksiyonel hem de zihinsel olarak en y\u00fcksek verimlili\u011fi yakalayabilmek i\u00e7in deste\u011fe ve rehberli\u011fe ihtiya\u00e7 duyacakt\u0131r. Yeni \u00e7al\u0131\u015fanlar i\u00e7in uzaktan \u00e7al\u0131\u015fma e\u011fitiminin i\u015fe ba\u015flama s\u00fcrecine dahil edilmesi gerekecektir. Bu nedenle, end\u00fcstri uzmanlar\u0131na g\u00f6re gelecekteki \u00e7al\u0131\u015fma modelleri i\u00e7in en olas\u0131 senaryo, ofiste s\u0131n\u0131rl\u0131 bir s\u00fcre \u00e7al\u0131\u015fma ile uzaktan \u00e7al\u0131\u015fmay\u0131 birle\u015ftiren karma bir modeldir<a href=\"#_ftn24\" name=\"_ftnref24\">[24]<\/a>. Bu, yery\u00fcz\u00fcnde olumlu bir de\u011fi\u015fiklik olarak ula\u015f\u0131m sistemleri \u00fczerindeki bask\u0131y\u0131, s\u0131k\u0131\u015f\u0131kl\u0131\u011f\u0131 ve kirlili\u011fi azaltacak; personele daha iyi bir i\u015f ve ya\u015fam dengesi sunacakt\u0131r. Ancak bu durum, her g\u00fcn i\u015fe toplu ta\u015f\u0131mayla gidip gelen ve ofiste \u00e7al\u0131\u015fan y\u00fcz binlerce ki\u015finin g\u00fcndelik ihtiya\u00e7lar\u0131na g\u00f6re in\u015fa edilen \u015fehir merkezleri i\u00e7in \u00f6nemli zorluklar te\u015fkil etmelidir.<\/p>\n<h2>Olumlu \u00f6\u011frenme<\/h2>\n<p>Belki de her \u015feyden \u00f6te, COVID-19 i\u015fletmelere d\u00fc\u015f\u00fcnd\u00fcklerinden daha uyumlu, daha yenilik\u00e7i ve daha dayan\u0131kl\u0131 olduklar\u0131n\u0131 g\u00f6sterdi. Bu k\u00fcresel salg\u0131n, g\u00fcn\u00fcm\u00fczde ya\u015fayan insanlar\u0131n hat\u0131rlayabilece\u011fi en b\u00fcy\u00fck i\u015f zorluklar\u0131n\u0131 ortaya \u00e7\u0131kard\u0131; ancak \u015firketlerin \u00f6ng\u00f6r\u00fclemeyen olaylara haz\u0131rl\u0131kl\u0131 olmalar\u0131 ve \u00e7eviklikleri sayesinde bu t\u00fcr durumlardan daha g\u00fc\u00e7l\u00fc \u00e7\u0131kabilece\u011fine dair t\u00fcm emareler bug\u00fcn kar\u015f\u0131m\u0131zda.<\/p>\n<p>Pek \u00e7ok \u00f6rnekte, i\u015fletmeler adapte olabilme ve yenilik yapabilmedeki h\u0131zlar\u0131n\u0131 kendilerine kan\u0131tlad\u0131lar. Bu, onlar\u0131n kendilerine olan g\u00fcvenini artt\u0131ran bir etken olarak bu s\u00fcrecin ba\u015flang\u0131c\u0131nda i\u015fe yarayacak. Ara\u015ft\u0131rmalardan biri, \u015firketlerin salg\u0131ndan \u00f6nce hayal ettiklerinden 40 kat daha h\u0131zl\u0131 bir \u015fekilde uzaktan \u00e7al\u0131\u015fma modeline ge\u00e7i\u015f yapt\u0131klar\u0131n\u0131 ortaya koymu\u015ftur. Daha \u00f6nce bir y\u0131ldan daha uzun s\u00fcrece\u011fini d\u00fc\u015f\u00fcnd\u00fckleri bu d\u00f6n\u00fc\u015f\u00fcm\u00fc, faydal\u0131 bir \u00e7\u00f6z\u00fcm olarak ortalama 11 g\u00fcn i\u00e7inde uygulamaya koydular<a href=\"#_ftn25\" name=\"_ftnref25\">[25]<\/a>. Korn Ferry dan\u0131\u015fmanl\u0131k firmas\u0131n\u0131n k\u0131demli orta\u011f\u0131 olan <a href=\"https:\/\/www.kornferry.com\/about-us\/consultants\/craigrowley\">Craig Rowley<\/a>, 18 ay boyunca kald\u0131r\u0131ma teslimat program\u0131n\u0131 uygulamay\u0131 planlayan bir m\u00fc\u015fterinin hikayesinden bahsediyor. K\u00fcresel salg\u0131n ilk darbesini vurduktan sonra, uygulama i\u00e7in belirlenen zaman dilimini h\u0131zland\u0131rarak sadece 18 g\u00fcnde bu hizmeti uygulamaya koydular.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-87428\" src=\"https:\/\/www.alj.com\/app\/uploads\/2021\/04\/ALJ-Pandemic-and-Business-Forecasts.jpg\" alt=\"Business forecast\" width=\"2560\" height=\"2069\" \/><\/p>\n<p>Mesleki ve finansal hizmetler, sa\u011fl\u0131k hizmetleri ve t\u0131bbi \u00fcr\u00fcnler gibi sekt\u00f6rlerdeki \u00fcretim, ara\u015ft\u0131rma ve geli\u015ftirme (Ar-Ge) ve arka ofis operasyonlar\u0131 gibi dahili operasyonlar\u0131n dijitalle\u015fme s\u00fcreci kriz \u00f6ncesi d\u00fc\u015f\u00fcn\u00fclenden 20 ila 25 kat daha h\u0131zl\u0131 ger\u00e7ekle\u015fti.<a href=\"#_ftn26\" name=\"_ftnref26\">[26]<\/a> Bu yaln\u0131zca \u0130K, idari i\u015fler veya finans gibi \u00f6nemli arka ofis i\u015flevlerinden maksimum verimlilik elde etmeyi de\u011fil, ayn\u0131 zamanda y\u00f6neti\u015fim kapsam\u0131nda y\u00f6netim kurulu \u00fcyelerinin y\u0131ll\u0131k genel toplant\u0131lar s\u0131ras\u0131nda hem kurum i\u00e7inde hem de \u00f6nemli payda\u015flarla sanal olarak nas\u0131l ileti\u015fim kurulaca\u011f\u0131n\u0131, veri b\u00fct\u00fcnl\u00fc\u011f\u00fcn\u00fc ve g\u00fcvenli\u011fini sa\u011flamak i\u00e7in uygun \u00f6nlemlerin nas\u0131l uygulanaca\u011f\u0131n\u0131 da kapsar.<a href=\"#_ftn27\" name=\"_ftnref27\">[27]<\/a><\/p>\n<p>K\u00fcresel salg\u0131n ayn\u0131 zamanda \u015firketlere, tedarik zincirlerini nas\u0131l y\u00f6nettiklerini inceleme f\u0131rsat\u0131 sundu. Krizin ilk g\u00fcnlerinde, insanlar ve mallar s\u0131n\u0131rlar\u0131 a\u015famazken e-ticaret sipari\u015flerindeki patlaman\u0131n getirdi\u011fi zorluklar kar\u015f\u0131s\u0131nda tedarik zincirleri, i\u015f k\u0131r\u0131lganl\u0131\u011f\u0131n\u0131n ilk belirtilerinden birini g\u00f6sterdi.<\/p>\n<p>En az\u0131ndan k\u0131sa vadede, i\u015fletmeler tedarik politikalar\u0131nda yerel kaynaklardan faydalanmaya, tedarik zincirlerini basitle\u015ftirmenin yollar\u0131n\u0131 bulmaya, olas\u0131 aksakl\u0131klara kar\u015f\u0131 bunlar\u0131 daha dayan\u0131kl\u0131 hale getirmeye ve tek kayna\u011fa ba\u011f\u0131ml\u0131l\u0131ktan uzakla\u015fmaya ba\u015flad\u0131lar.<a href=\"#_ftn28\" name=\"_ftnref28\">[28]<\/a> Buna \u00f6rnek olarak ila\u00e7 bile\u015fenlerinin tahmini olarak %80\u2019ini ithal eden Avrupa ila\u00e7 end\u00fcstrisi g\u00f6sterilebilir.<a href=\"#_ftn29\" name=\"_ftnref29\">[29]<\/a> IBM Institute of Business Value taraf\u0131ndan y\u00fcr\u00fct\u00fclen bir \u00e7al\u0131\u015fmada, y\u00f6neticilerin %40\u2019\u0131 tedarik zincirlerinde daha fazla yedek kapasiteye ihtiya\u00e7 oldu\u011funu vurgulam\u0131\u015ft\u0131r<a href=\"#_ftn30\" name=\"_ftnref30\">[30]<\/a>.<\/p>\n<h2>Daha dayan\u0131kl\u0131 bir gelecek<\/h2>\n<p>Ge\u00e7ti\u011fimiz birka\u00e7 hafta i\u00e7inde, son derece cesaret verici bir \u015fekilde a\u015f\u0131lar\u0131n \u00fcretim band\u0131ndan \u00e7\u0131kmas\u0131yla i\u015fletmeler ve toplumlar t\u00fcnelin sonundaki umut veren o \u0131\u015f\u0131\u011f\u0131 g\u00f6rd\u00fcler. Bununla birlikte, kontrol alt\u0131ndaki g\u00fcndelik hayata d\u00f6nmeden \u00f6nce daha ne kadar s\u00fcre bekleyece\u011fimizle ilgili hala pek \u00e7ok bilinmeyen var.<\/p>\n<p>COVID-19\u2019un ard\u0131ndan, gelece\u011fe bakan i\u015fletmeler de\u011fil \u2018farkl\u0131 ve daha iyi i\u015f\u2019 i\u00e7in \u00e7evresini ara\u015ft\u0131ran i\u015fletmeler \u2018i\u015fe geri d\u00f6nebilecekler\u2019. Kriz; bug\u00fcne tepki vermek yerine gelece\u011fi \u015fekillendirme, herkesin g\u00fcvenli\u011fini sa\u011flama ve en b\u00fcy\u00fck s\u0131k\u0131nt\u0131lar kar\u015f\u0131s\u0131nda hem i\u015f hem de toplumsal dayan\u0131kl\u0131l\u0131\u011f\u0131 destekleme f\u0131rsat\u0131 yaratt\u0131. K\u00fcresel d\u00fczeyde, 2021 y\u0131l\u0131 i\u00e7in yap\u0131lan \u00e7o\u011fu tahminin keskin bir toparlanman\u0131n ger\u00e7ekle\u015fece\u011fini g\u00f6stermesiyle i\u015fletmeler cesaretleniyor fakat buradaki as\u0131l zorluk bu tahminleri ger\u00e7e\u011fe d\u00f6n\u00fc\u015ft\u00fcrmek olacak.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> https:\/\/www.who.int\/emergencies\/diseases\/novel-coronavirus-2019\/interactive-timeline#!<\/p>\n<p><a href=\"#_ftnref2\" name=\"_ftn2\">[2]<\/a> https:\/\/coronavirusexplained.ukri.org\/en\/article\/cad0003\/<\/p>\n<p><a href=\"#_ftnref3\" name=\"_ftn3\">[3]<\/a>https:\/\/www.mckinsey.com\/industries\/public-and-social-sector\/our-insights\/america-2021-rebuilding-lives-and-livelihoods-after-covid-19?cid=other-eml-alt-mip-mck&amp;hdpid=1490c636-7d83-4dee-a154-cb3eafa05961&amp;hctky=11595533&amp;hlkid=60be643b18ed49678ace0eb50546b7d3<\/p>\n<p><a href=\"#_ftnref4\" name=\"_ftn4\">[4]<\/a>https:\/\/www.theguardian.com\/business\/2021\/jan\/28\/us-economy-shrank-2020-worst-year-since-second-world-war<\/p>\n<p><a href=\"#_ftnref5\" name=\"_ftn5\">[5]<\/a>https:\/\/www.insider.com\/new-rules-changes-flying-coronavirus-air-travel-2020-12<\/p>\n<p><a href=\"#_ftnref6\" name=\"_ftn6\">[6]<\/a> UNWTO World Tourism Barometer | Global Tourism Statistics<\/p>\n<p><a href=\"#_ftnref7\" name=\"_ftn7\">[7]<\/a>https:\/\/www.mckinsey.com\/~\/media\/McKinsey\/Featured%20Insights\/Leadership\/The%20next%20normal%20arrives%20Trends%20that%20will%20define%202021%20and%20beyond\/The-next-normal-arrives-Trends-that-will-define-2021-and-beyond-Final.pdf?shouldIndex=false<\/p>\n<p><a href=\"#_ftnref8\" name=\"_ftn8\">[8]<\/a> https:\/\/www.ft.com\/content\/aaf192ac-dc94-4509-8f24-5831a32e7aa2<\/p>\n<p><a href=\"#_ftnref9\" name=\"_ftn9\">[9]<\/a>https:\/\/www.europeanbusinessreview.com\/how-covid-19-has-affected-business\/<\/p>\n<p><a href=\"#_ftnref10\" name=\"_ftn10\">[10]<\/a>https:\/\/www.europeanbusinessreview.com\/how-covid-19-has-affected-business\/<\/p>\n<p><a href=\"#_ftnref11\" name=\"_ftn11\">[11]<\/a> COVID-19 digital transformation &amp; technology | McKinsey<\/p>\n<p><a href=\"#_ftnref12\" name=\"_ftn12\">[12]<\/a>https:\/\/www.bbc.co.uk\/news\/business-55793411<\/p>\n<p><a href=\"#_ftnref13\" name=\"_ftn13\">[13]<\/a>https:\/\/www.emarketer.com\/content\/global-ecommerce-update-2021<\/p>\n<p><a href=\"#_ftnref14\" name=\"_ftn14\">[14]<\/a>https:\/\/www.businessoffashion.com\/news\/retail\/boohoo-buys-remaining-apparel-brands-from-failed-arcadia-group<\/p>\n<p><a href=\"#_ftnref15\" name=\"_ftn15\">[15]<\/a> One Year Later: The Harsh Business Lessons (kornferry.com)<\/p>\n<p><a href=\"#_ftnref16\" name=\"_ftn16\">[16]<\/a> Apple Heart Study | Stanford Medicine<\/p>\n<p><a href=\"#_ftnref17\" name=\"_ftn17\">[17]<\/a> Introducing the Heartline Study by Johnson &amp; Johnson and Apple<\/p>\n<p><a href=\"#_ftnref18\" name=\"_ftn18\">[18]<\/a>https:\/\/www.bbc.com\/future\/article\/20200326-covid-19-the-impact-of-coronavirus-on-the-environment<\/p>\n<p><a href=\"#_ftnref19\" name=\"_ftn19\">[19]<\/a>https:\/\/www.europeanbusinessreview.com\/how-covid-19-has-affected-business\/<\/p>\n<p><a href=\"#_ftnref20\" name=\"_ftn20\">[20]<\/a>https:\/\/www.mckinsey.com\/~\/media\/McKinsey\/Featured%20Insights\/Leadership\/The%20next%20normal%20arrives%20Trends%20that%20will%20define%202021%20and%20beyond\/The-next-normal-arrives-Trends-that-will-define-2021-and-beyond-Final.pdf?shouldIndex=false<\/p>\n<p><a href=\"#_ftnref21\" name=\"_ftn21\">[21]<\/a> Living, working and COVID-19 | Eurofound (europa.eu)<\/p>\n<p><a href=\"#_ftnref22\" name=\"_ftn22\">[22]<\/a>https:\/\/www.weforum.org\/agenda\/2020\/11\/pandemic-productivity-innovation-remote-working\/<\/p>\n<p><a href=\"#_ftnref23\" name=\"_ftn23\">[23]<\/a> Whats_next_for_remote_work_F.pdf (mckinsey.com)<\/p>\n<p><a href=\"#_ftnref24\" name=\"_ftn24\">[24]<\/a>https:\/\/www.mckinsey.com\/~\/media\/McKinsey\/Industries\/Public%20and%20Social%20Sector\/Our%20Insights\/Future%20of%20Organizations\/Whats%20next%20for%20remote%20work%20An%20analysis%20of%202000%20tasks%20800%20jobs%20and%20nine%20countries\/Whats_next_for_remote_work_F.pdf?shouldIndex=false<\/p>\n<p><a href=\"#_ftnref25\" name=\"_ftn25\">[25]<\/a>https:\/\/www.mckinsey.com\/business-functions\/strategy-and-corporate-finance\/our-insights\/how-covid-19-has-pushed-companies-over-the-technology-tipping-point-and-transformed-business-forever<\/p>\n<p><a href=\"#_ftnref26\" name=\"_ftn26\">[26]<\/a>https:\/\/www.mckinsey.com\/business-functions\/strategy-and-corporate-finance\/our-insights\/how-covid-19-has-pushed-companies-over-the-technology-tipping-point-and-transformed-business-forever<a href=\"#_ftnref27\" name=\"_ftn27\"><\/a><\/p>\n<p><a href=\"#_ftnref28\" name=\"_ftn28\">[28]<\/a>https:\/\/www.imd.org\/research-knowledge\/articles\/A-post-COVID-19-outlook-The-future-of-the-supply-chain\/<\/p>\n<p><a href=\"#_ftnref29\" name=\"_ftn29\">[29]<\/a>https:\/\/www.imd.org\/research-knowledge\/articles\/A-post-COVID-19-outlook-The-future-of-the-supply-chain\/<\/p>\n<p><a href=\"#_ftnref30\" name=\"_ftn30\">[30]<\/a>https:\/\/www.bloomberg.com\/news\/articles\/2020-09-30\/most-executives-think-covid-19-changed-their-companies-forever<\/p>\n","protected":false},"author":18,"featured_media":87456,"template":"","tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yeniden i\u015fe koyulmak: Salg\u0131n sonras\u0131 toparlanma | Abdul Latif Jameel\u00ae<\/title>\n<meta name=\"description\" content=\"K\u00fcresel salg\u0131n\u0131n resmi olarak ilan edilmesinden 12 ay sonra bu duruma uyum sa\u011flayan ve ileriye y\u00f6nelik yenilik\u00e7i 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