{"id":98999,"date":"2022-05-25T04:42:30","date_gmt":"2022-05-25T04:42:30","guid":{"rendered":"https:\/\/alj.com\/?post_type=perspective&#038;p=98999"},"modified":"2022-07-29T12:08:06","modified_gmt":"2022-07-29T12:08:06","slug":"startup-sirketlerin-basarisi-icin-yalin-dersler","status":"publish","type":"perspective","link":"https:\/\/alj.com\/tr\/perspective\/startup-sirketlerin-basarisi-icin-yalin-dersler\/","title":{"rendered":"Startup \u015firketlerin ba\u015far\u0131s\u0131 i\u00e7in yal\u0131n dersler"},"content":{"rendered":"<p>Ba\u015far\u0131l\u0131 bir startup \u015firketi kurmak her zaman zorlu olmu\u015ftur. Son y\u0131llarda, 1 milyar ABD dolar\u0131n\u0131n \u00fczerinde de\u011fere h\u0131zla ula\u015fan Getir, Stripe ve Klarna gibi \u201cunicorn\u201d startup \u015firketleriyle ilgili \u00e7e\u015fitli haber man\u015fetlerine denk geliyor olsak da her 10 yeni \u015firketten 9\u2019unun ba\u015far\u0131s\u0131z oldu\u011fu kesin bir ger\u00e7ek<a href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a>. Giri\u015fim sermayesiyle desteklenen yeni \u015firketlerin bile sahip oldu\u011fu t\u00fcm ek kaynaklar, uzmanl\u0131k ve ileti\u015fim bilgilerine ra\u011fmen yaln\u0131zca %25\u2019inin ba\u015far\u0131l\u0131 oldu\u011fu g\u00f6r\u00fcl\u00fcyor<a href=\"#_ftn2\" name=\"_ftnref2\">[2]<\/a>.<\/p>\n<p>Bir startup \u015firketin ba\u015far\u0131s\u0131z olmas\u0131n\u0131n en \u00f6nemli nedeninin nakit eksikli\u011fi oldu\u011funu bilmek \u015fa\u015f\u0131rt\u0131c\u0131 olmayabilir. Ancak yeni \u015firketlerin ba\u015far\u0131s\u0131z olmas\u0131na yol a\u00e7an di\u011fer temel nedenler, i\u015fletmeye yap\u0131lan yat\u0131r\u0131m d\u00fczeyiyle ilgili de\u011fil. Bu nedenler daha \u00e7ok yeni bir \u015firketin b\u00fcy\u00fcmesinin \u00f6n\u00fcndeki stratejik ve operasyonel zorluklarla ilgili: pazar eksikli\u011fi, rekabetin gerisinde kalmak ve kusurlu bir i\u015f modeli gibi.<\/p>\n<p>Yeni \u015firketlerin bu tuzaklardan ka\u00e7\u0131nmas\u0131na ve b\u00fcy\u00fcyerek ba\u015far\u0131l\u0131 i\u015fletmeler haline gelmesine yard\u0131mc\u0131 olmak amac\u0131yla <a href=\"https:\/\/fourprinciples.com\">Abdul Latif Jameel<\/a> ile ortak giri\u015fim olarak faaliyet g\u00f6steren yal\u0131n y\u00f6netim dan\u0131\u015fmanl\u0131k \u015firketi <a href=\"https:\/\/alj.com\">Four Principles<\/a>\u2019\u0131n Yal\u0131n Startup Metodolojisindeki uzmanl\u0131\u011f\u0131ndan Orta Do\u011fu, Avrupa ve daha uzak b\u00f6lgelerdeki m\u00fc\u015fteriler g\u00fcn ge\u00e7tik\u00e7e giderek daha fazla faydalanmak istiyor.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/rVP0F49O8BI\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>2010 y\u0131l\u0131nda <a href=\"https:\/\/fourprinciples.com\/about\/our-team\/\">Seif Shieshakly<\/a> ile birlikte Four Principles\u2019\u0131 kuran <a href=\"https:\/\/fourprinciples.com\/about\/our-team\/\">Patrick Wiebusch<\/a>, \u201cGe\u00e7ti\u011fimiz birka\u00e7 y\u0131l i\u00e7inde, \u00f6zellikle BAE\u2019de olmak \u00fczere Orta Do\u011fu genelinde giri\u015fim ve startup \u015firketi finansman\u0131nda \u00e7ok fazla hareketlilik oldu ve giri\u015fim sermayedarlar\u0131 f\u0131rsatlar aramaya ba\u015flad\u0131. Bu durum, yeni bir \u015firket kurarken ba\u015far\u0131 \u015fans\u0131n\u0131 en \u00fcst d\u00fczeye \u00e7\u0131karmak i\u00e7in yal\u0131n startup tavsiyelerine ve deste\u011fine olan talebin artmas\u0131na yol a\u00e7t\u0131.\u201d s\u00f6zleriyle genel bir tablo \u00e7iziyor.<\/p>\n<figure id=\"attachment_55484\" aria-describedby=\"caption-attachment-55484\" style=\"width: 1516px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-55484\" src=\"https:\/\/media.alj.com\/app\/uploads\/2019\/12\/Lean-Perpsective-Hero.png\" alt=\"Four Principles Celebrates 10th Anniversary\" width=\"1516\" height=\"1010\" srcset=\"https:\/\/media.alj.com\/app\/uploads\/2019\/12\/Lean-Perpsective-Hero.png 1516w, https:\/\/media.alj.com\/app\/uploads\/2019\/12\/Lean-Perpsective-Hero-150x100.png 150w, https:\/\/media.alj.com\/app\/uploads\/2019\/12\/Lean-Perpsective-Hero-300x200.png 300w, https:\/\/media.alj.com\/app\/uploads\/2019\/12\/Lean-Perpsective-Hero-768x512.png 768w, https:\/\/media.alj.com\/app\/uploads\/2019\/12\/Lean-Perpsective-Hero-1024x682.png 1024w\" sizes=\"(max-width: 1516px) 100vw, 1516px\" \/><figcaption id=\"caption-attachment-55484\" class=\"wp-caption-text\">Four Principles\u2019\u0131n kurucu ortaklar\u0131 Seif Shieshakly ve Patrick Wiebusch<\/figcaption><\/figure>\n<p>Peki yal\u0131n startup metodolojisinin geleneksel modelden fark\u0131 ne? En b\u00fcy\u00fck farklardan biri, t\u00fcketici geri bildirimine yan\u0131t olarak konseptlerin geli\u015ftirilme, test edilme ve revize edilme h\u0131z\u0131. Geleneksel bir startup \u015firketi modelinde kurucu; pazar, m\u00fc\u015fteriler, rakipler ve b\u00fcy\u00fcme tahminleri gibi konularda kapsaml\u0131 pazar ara\u015ft\u0131rmalar\u0131na dayal\u0131 be\u015f y\u0131ll\u0131k bir i\u015f plan\u0131 haz\u0131rlar. Daha sonra bu plan\u0131 potansiyel yat\u0131r\u0131mc\u0131lara sunmak ve ayr\u0131nt\u0131lar konusunda ac\u0131mas\u0131zca sorgulanmak i\u00e7in \u00e7ok zaman harcar. Bunlar halihaz\u0131rda olduk\u00e7a zaman alan bir s\u00fcre\u00e7lerdir. T\u00fcm bunlar\u0131n ard\u0131ndan yat\u0131r\u0131m kazan\u0131labilirse ekip, genellikle potansiyel rakiplerin durumun fark\u0131na varmas\u0131n\u0131 \u00f6nlemek i\u00e7in \u201cgizli modda\u201d lansman \u00fczerinde \u00e7al\u0131\u015fmaya ba\u015flar. \u00dcr\u00fcn\u00fcn piyasaya s\u00fcr\u00fclmesi ve i\u015f plan\u0131n\u0131n geri kalan\u0131n\u0131n uygulanmas\u0131 ancak \u00fcr\u00fcn tamamland\u0131\u011f\u0131nda ger\u00e7ekle\u015febilir.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/8ju_OVOzLOU\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>G\u00fcn\u00fcm\u00fcz\u00fcn h\u0131zl\u0131 ticaret d\u00fcnyas\u0131nda bu modelin modas\u0131 zamanla ge\u00e7iyor gibi g\u00f6r\u00fcn\u00fcyor. Geleneksel yakla\u015f\u0131m\u0131n en b\u00fcy\u00fck sorunlar\u0131ndan biri, haz\u0131rl\u0131k ve geli\u015ftirme d\u00f6neminde potansiyel t\u00fcketicilerden konseptinizle ilgili geri bildirim almak i\u00e7in s\u0131n\u0131rl\u0131 f\u0131rsat\u0131n\u0131z\u0131n olmas\u0131. Burada \u015f\u00f6yle bir risk s\u00f6z konusu: yeni bir \u00fcr\u00fcn veya hizmet geli\u015ftirmek i\u00e7in aylar ve hatta y\u0131llar harcamak ve sonras\u0131nda asl\u0131nda pazar\u0131n bu \u00fcr\u00fcn veya hizmeti istemedi\u011fini fark etmek. <a href=\"https:\/\/fourprinciples.com\/expert-opinion\/lean-startup-methodology\/\">Yal\u0131n startup yakla\u015f\u0131m\u0131<\/a> i\u015fte bu noktada devreye giriyor. Yal\u0131n startup\u2019ta odak noktas\u0131, pazara m\u00fcmk\u00fcn oldu\u011funca h\u0131zl\u0131 bir \u015fekilde en yal\u0131n \u00fcr\u00fcn\u00fc (minimal viable product &#8211; MVP) sunmak, sonras\u0131nda ise ger\u00e7ek operasyonel deneyimlere ve pazar geri bildirimlerine dayal\u0131 olarak bunu s\u00fcrekli olarak revize etmek, \u00fczerinde ince ayarlar yapmak ve nihayetinde o ideal son \u00fcr\u00fcn\u00fc elde etmektir.<\/p>\n<p>Seif Shieshakly bu modeli \u015fu s\u00f6zlerle a\u00e7\u0131kl\u0131yor: \u201cYal\u0131n startup metodunda odak, yinelemedir. Neden \u2018yineleme\u2019? \u00c7\u00fcnk\u00fc yineleme, yat\u0131r\u0131mc\u0131lara dil d\u00f6kmek veya sadece geli\u015ftirme s\u00fcrecinin en sonunda g\u00fcn \u0131\u015f\u0131\u011f\u0131 g\u00f6recek bir \u2018tam \u00fcr\u00fcn\u2019 geli\u015ftirmek i\u00e7in zaman harcamak yerine, neyin i\u015fe yaray\u0131p yaramad\u0131\u011f\u0131n\u0131 bularak do\u011fru yolda ilerlemek i\u00e7in s\u00fcrekli olarak k\u0131sa denemeler, d\u00fczeltmeler, ince ayarlar ve iyile\u015ftirmeler yapmakt\u0131r.\u201d<\/p>\n<p>Bir\u00e7ok modern startup \u015firketin sahip oldu\u011fu yo\u011fun teknoloji bile\u015feni onlar\u0131 yaz\u0131l\u0131mlar\u0131n s\u00fcrekli olarak test edildi\u011fi ve ger\u00e7ek zamanl\u0131 kullan\u0131c\u0131 geri bildirimi ve verilerine dayanarak revize edildi\u011fi bu yal\u0131n startup yakla\u015f\u0131m\u0131na uygun hale getiriyor. Fakat yal\u0131n startup modeli sadece teknoloji \u015firketleri i\u00e7in de\u011fildir. H\u0131zl\u0131 t\u00fcketim mallar\u0131ndan end\u00fcstriyel pompalara veya yiyecek ve i\u00e7ecek sat\u0131\u015f noktalar\u0131na kadar bir\u00e7ok sekt\u00f6rde ayn\u0131 \u015fekilde etkili olarak uygulanabilir.<\/p>\n<p>Shieshakly bu konuyu \u015fu s\u00f6zlerle a\u00e7\u0131kl\u0131yor: \u201cS\u00fcre\u00e7 s\u00fcre\u00e7tir. Kalp ameliyat\u0131 yap\u0131yor, pompa \u00fcretiyor veya zirai ila\u00e7lama yap\u0131yor olabilirsiniz; g\u00fcn\u00fcn sonunda bunlar\u0131n hepsi birer s\u00fcre\u00e7tir. Bu nedenle yal\u0131n startup modeli, belirli bir end\u00fcstri veya belirli bir teknoloji ile s\u0131n\u0131rl\u0131 de\u011fildir. Bu modeli harika yapan \u015fey de budur. Herkesin bu yakla\u015f\u0131mdan faydalanabilir.\u201d<\/p>\n<p><u><a href=\"https:\/\/jimco.com\/\">JIMCO<\/a><\/u>\u2019nun (Jameel Investment Management Company) bir yat\u0131r\u0131mc\u0131 oldu\u011fu Commonwealth Fusion Systems (<a href=\"https:\/\/jimco.com\/en\/portfolio\/commonwealth-fusion-systems\/\">CFS<\/a>) CEO\u2019su Bob Mumgaard, daha s\u0131n\u0131rl\u0131 bir kapsamda olsa da CFS\u2019nin f\u00fczyon teknolojisini geli\u015ftirme konusunda yal\u0131n startup ilkelerinden yararland\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor. CFS, d\u00fcnyan\u0131n ilk ticari f\u00fczyon enerji sistemlerinden birini geli\u015ftiriyor. Mumgaard, ba\u015flang\u0131\u00e7tan itibaren stratejilerinin 5-10 y\u0131l harcayarak bir f\u00fczyon makinesi olu\u015fturup en sonunda bunu pazara sunmak yerine fikirlerini erkenden ortaya koymak, sekt\u00f6rden m\u00fcmk\u00fcn oldu\u011funca fazla geri bildirim almak, yinelemeler yaparak d\u00fczeltmeleri s\u00fcrd\u00fcrmek ve MVP \u00fcr\u00fcn\u00fc elde etmek oldu\u011funu s\u00f6yl\u00fcyor.<\/p>\n<p>\u201cStratejimiz, en iyi bildi\u011fimiz \u015feyi al\u0131p m\u00fcmk\u00fcn oldu\u011funca h\u0131zl\u0131 bir \u015fekilde pazara sunmakt\u0131. Daha sonra bunu geli\u015ftirebilir, daha iyisini yapabilirdik. Faydal\u0131 oldu\u011fu bir kez kan\u0131tlanan bir \u015feyi sonras\u0131nda daha iyi hale getirmek i\u00e7in uzun y\u0131llar\u0131m\u0131z var.\u201d diyor Mumgaard.<\/p>\n<p>Patrick Wiebusch bu konuda restoranlar \u00fczerinden bir \u00f6rnek veriyor: M\u00fc\u015fteri geri bildirimine g\u00f6re men\u00fcs\u00fcn\u00fc devaml\u0131 olarak d\u00fczenleyen bir i\u015fletmenin, her alt\u0131 ayda bir sil ba\u015ftan men\u00fc tasarlayan ve sevdi\u011fi yemekleri art\u0131k bulamad\u0131\u011f\u0131 i\u00e7in s\u00fcrekli m\u00fc\u015fteri kaybeden bir restorandan daha ba\u015far\u0131l\u0131 olmas\u0131 ka\u00e7\u0131n\u0131lmaz.<\/p>\n<p>Yal\u0131n startup modelinde ba\u015far\u0131s\u0131zl\u0131k asl\u0131nda <em>iyi<\/em> bir \u015feydir. Risk alman\u0131n do\u011fal bir sonucu olarak g\u00f6r\u00fcl\u00fcr. H\u0131zl\u0131 ve \u00fcretken bir \u015fekilde ba\u015far\u0131s\u0131z olan \u015firketler neyin i\u015fe yaray\u0131p neyin yaramad\u0131\u011f\u0131n\u0131 \u00f6\u011frenir, b\u00f6ylece bir sonraki se\u00e7ene\u011fe ge\u00e7ebilir ve kusurlu bir fikre ba\u011fl\u0131 kalarak iflas etme olas\u0131l\u0131\u011f\u0131n\u0131 azalt\u0131r.<\/p>\n<p>Wiebusch, \u201cBuradaki mant\u0131k \u015fu: <em>\u2018H\u0131zla ba\u015far\u0131s\u0131z olun, ucuza ba\u015far\u0131s\u0131z olun.\u2019<\/em> B\u00f6ylece i\u015f modelini y\u00f6nlendirebilir ve do\u011fru hizmet yakla\u015f\u0131m\u0131n\u0131 bulabilirsiniz. Bu da pazarda daha h\u0131zl\u0131, daha ucuz ve daha ba\u015far\u0131l\u0131 olman\u0131z\u0131 sa\u011flar.\u201d s\u00f6zleriyle modelin i\u015fleyi\u015fini \u00f6zetliyor.<\/p>\n<p>Bu mant\u0131k \u00e7izgisinde, k\u00f6t\u00fc fikirlerin pe\u015finden giderken hat\u0131r\u0131 say\u0131l\u0131r bir sermaye, zaman ve kaynak israf\u0131 yapmaktansa kayb\u0131n nerede ya\u015fand\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcp zarardan erken d\u00f6nebilirsiniz. Bir \u015firket i\u015f plan\u0131n\u0131 test ederken ne kadar \u00e7ok \u00e7aba ve\/veya para koyarsa koysun, piyasa bununla ilgilenmedi\u011fi y\u00f6nde bir yan\u0131t veriyorsa her \u015fey tekrar beyaz tahtada plan yapma a\u015famas\u0131na geri d\u00f6necektir.<\/p>\n<p>Wiebusch bu yakla\u015f\u0131m\u0131n \u00f6nemli bir y\u00f6n\u00fcn\u00fc ele alarak \u201cYal\u0131n startup yakla\u015f\u0131m\u0131n\u0131 takip etti\u011finizde egonuzu kap\u0131da b\u0131rakman\u0131z gerekir. Y\u0131llard\u0131r \u00fczerinde \u00e7al\u0131\u015f\u0131yor olsan\u0131z bile ilk plan\u0131n\u0131za veya fikrinize \u00e7ok fazla ba\u011flanmaman\u0131z gerekir. Ger\u00e7ekten yenilik yapmak istiyorsan\u0131z, ilk d\u00fc\u015f\u00fcncelerinize ters d\u00fc\u015fse dahi yeni fikirlere tamamen a\u00e7\u0131k olmal\u0131s\u0131n\u0131z.\u201d diyor.<\/p>\n<p>Wiebusch\u2019un burada temel olarak kastetti\u011fi \u015fey \u015fu: Yal\u0131n y\u00f6netim yakla\u015f\u0131m\u0131n\u0131n b\u00fct\u00fcn\u00fc (yaln\u0131zca startup\u2019lar\u0131 ilgilendiren k\u0131sm\u0131 de\u011fil), sa\u011fduyunun tamamen yap\u0131land\u0131r\u0131lm\u0131\u015f bir \u00e7er\u00e7evede uygulanmas\u0131 ile ilgili. Ancak yeni bir i\u015fletme kurdu\u011funuzda, i\u015fleri belirli bir \u015fekilde yapmaya al\u0131\u015fk\u0131n olan d\u00fczinelerce payda\u015f\u0131n\u0131z her hamlenizi izlerken, t\u00fcm s\u00fcre\u00e7leri ba\u015ftan almak ve i\u015flerin farkl\u0131 \u015fekilde yap\u0131lmas\u0131n\u0131 istedi\u011finizi s\u00f6ylemek kolay de\u011fildir. Tan\u0131ml\u0131 s\u00fcre\u00e7leri ve \u00e7al\u0131\u015fma y\u00f6ntemleri olan bir sekt\u00f6rdeyseniz zaten kolay yol, yeni bir yakla\u015f\u0131m sunmaktansa herkesin her zaman yapt\u0131\u011f\u0131 \u015feyi yapmak olacakt\u0131r.<\/p>\n<p>Wiebusch bunu \u015fu s\u00f6zlerle a\u00e7\u0131kl\u0131yor: \u201cYal\u0131n startup yakla\u015f\u0131m\u0131, her ad\u0131mda sa\u011fduyunun uygulanmas\u0131n\u0131 sa\u011flar. Yol g\u00f6sterici bir \u00e7er\u00e7eve sunar ve sizi tekrar tekrar \u015fu temel soruya geri getirir: T\u00fcketici\/m\u00fc\u015fteri perspektifinden de\u011fer yarat\u0131yor musunuz? Peki bu de\u011feri daha h\u0131zl\u0131, daha iyi, daha kaliteli, daha fazla \u00f6zellikli ve daha ucuz bir \u015fekilde yapabilir misiniz?\u201d \u00a0<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-98978\" src=\"https:\/\/media.alj.com\/app\/uploads\/2022\/05\/Cogs.jpg\" alt=\"\" width=\"2274\" height=\"1000\" srcset=\"https:\/\/media.alj.com\/app\/uploads\/2022\/05\/Cogs.jpg 2274w, https:\/\/media.alj.com\/app\/uploads\/2022\/05\/Cogs-300x132.jpg 300w, https:\/\/media.alj.com\/app\/uploads\/2022\/05\/Cogs-1024x450.jpg 1024w, https:\/\/media.alj.com\/app\/uploads\/2022\/05\/Cogs-150x66.jpg 150w, https:\/\/media.alj.com\/app\/uploads\/2022\/05\/Cogs-768x338.jpg 768w, https:\/\/media.alj.com\/app\/uploads\/2022\/05\/Cogs-1536x675.jpg 1536w, https:\/\/media.alj.com\/app\/uploads\/2022\/05\/Cogs-2048x901.jpg 2048w\" sizes=\"(max-width: 2274px) 100vw, 2274px\" \/><\/p>\n<h2>Piyasan\u0131n gelece\u011fini alt\u00fcst etmek<\/h2>\n<p>Yal\u0131n yakla\u015f\u0131m\u0131n faydalar\u0131 daha b\u00fcy\u00fck kurulu\u015flar i\u00e7in de ayn\u0131 derecede g\u00fc\u00e7l\u00fc olabilir; ancak mevcut yap\u0131lar, s\u00fcre\u00e7ler ve b\u00fcrokrasiler bunun uygulanmas\u0131n\u0131 daha zorla\u015ft\u0131rabilir. Four Principles, daha b\u00fcy\u00fck m\u00fc\u015fterilerin bu g\u00fc\u00e7l\u00fcklerin \u00fcstesinden gelmesine yard\u0131mc\u0131 olmak i\u00e7in Avrupal\u0131 orta\u011f\u0131 Martian &amp; Machine ile birlikte bir \u201cHizmet Olarak Piyasay\u0131 Alt\u00fcst Etme\u201d (Disruption-as-a-Service, <a href=\"https:\/\/fourprinciples.com\/company-news\/disruption-as-a-service\/\">DaaS<\/a>) teklifini tan\u0131tt\u0131.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-medium wp-image-98992\" src=\"https:\/\/media.alj.com\/app\/uploads\/2022\/05\/Martian-Machine-300x230.jpg\" alt=\"\" width=\"300\" height=\"230\" srcset=\"https:\/\/media.alj.com\/app\/uploads\/2022\/05\/Martian-Machine-300x230.jpg 300w, https:\/\/media.alj.com\/app\/uploads\/2022\/05\/Martian-Machine-150x115.jpg 150w, https:\/\/media.alj.com\/app\/uploads\/2022\/05\/Martian-Machine.jpg 635w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>DaaS hizmeti, daha b\u00fcy\u00fck \u015firketlerin kendi organizasyonlar\u0131 i\u00e7inde piyasay\u0131 alt\u00fcst edecek yenilik\u00e7i \u00e7\u00f6z\u00fcmler olu\u015fturmak \u00fczere yal\u0131n startup yakla\u015f\u0131m\u0131n\u0131 kullanmalar\u0131 i\u00e7in bir yol sunuyor. DaaS yakla\u015f\u0131m\u0131, \u015firketlerin yeni \u00fcr\u00fcn ve hizmetlerin lansman\u0131n\u0131 ve yinelemesini, ger\u00e7ek teslimata ve piyasadaki taleple ilgili verilerin hemen olu\u015fturulmas\u0131na odaklanarak yapacaklar\u0131 bir ortam olu\u015fturmalar\u0131na yard\u0131mc\u0131 oluyor. Birincil hedef, m\u00fcmk\u00fcn olan en d\u00fc\u015f\u00fck maliyet ve zaman yat\u0131r\u0131m\u0131yla en yal\u0131n \u00fcr\u00fcne ula\u015fmak ve bunun etraf\u0131nda \u00f6zel yat\u0131r\u0131m ortakl\u0131\u011f\u0131n\u0131n olu\u015fmas\u0131na olanak sa\u011flamak.<\/p>\n<p>Shieshakly\u2019nin s\u00f6zleriyle \u201cAsl\u0131nda DaaS; s\u00fcre\u00e7 verimlili\u011fi uzman\u0131 Four Principles, yinelemeli s\u00fcre\u00e7 konusunda geni\u015f deneyime sahip teknoloji uzman\u0131 <a href=\"https:\/\/martian.ventures\/about-us\/\">Mars &amp; Machine<\/a> ve \u00fcr\u00fcn\/pazar bilgisine sahip m\u00fc\u015fteri aras\u0131nda yap\u0131lan \u00fc\u00e7 y\u00f6nl\u00fc bir i\u015f birli\u011fidir.\u201d<\/p>\n<p>Temel DaaS s\u00fcreci \u00fc\u00e7 a\u015famadan olu\u015fur:<\/p>\n<ul>\n<li>A\u015fama: \u201cyerle\u015fik firman\u0131n adil olmayan avantaj\u0131\u201d fikrine dayanan m\u00fc\u015fteri pazar\u0131n\u0131 alt\u00fcst etmek i\u00e7in bir fikir geli\u015ftirmek ve test etmek.<\/li>\n<li>A\u015fama: \u00fc\u00e7 orta\u011f\u0131n da hissedar oldu\u011fu ayr\u0131 bir t\u00fczel ki\u015filik yaratmak, \u00e7\u00f6z\u00fcm\u00fc geli\u015ftirmek ve buna de\u011fer katmak.<\/li>\n<li>A\u015fama: En yal\u0131n \u00fcr\u00fcn olu\u015fturulduktan sonra gelen bu a\u015famada m\u00fc\u015fterinin \u201cyerle\u015fik firma avantaj\u0131\u201d startup\u2019a ta\u015f\u0131narak \u015firketin h\u0131zl\u0131 bir \u015fekilde \u00f6l\u00e7eklendirilmesi sa\u011flan\u0131r. Daha sonra, belirli bir noktada Four Principles ve Martian &amp; Machine\u2019in aradan \u00e7ekilmesiyle bu startup \u015firket sat\u0131l\u0131r veya yerle\u015fik \u015firket \u015firketi kendisi sat\u0131n al\u0131r.<\/li>\n<\/ul>\n<p>Shieshakly, Airbnb gibi bir oda kiralama hizmetini buna \u00f6rnek veriyor: \u201cS\u0131f\u0131rdan ba\u015fl\u0131yorsan\u0131z, yeterli say\u0131da oday\u0131 listelemek y\u0131llar\u0131n\u0131z\u0131 alabilir. Ama bunu k\u00fcresel bir emlak \u015firketi olarak DaaS temelinde yap\u0131yorsan\u0131z, bir milyon kullan\u0131c\u0131y\u0131 hemen platforma eklemeniz m\u00fcmk\u00fcn olabilir; bu yerle\u015fik \u015firket avantaj\u0131d\u0131r.\u201d ve s\u00f6zlerine devam ederek \u201cFikir \u015fu: onlarca y\u0131ld\u0131r piyasada olan m\u00fc\u015fterinin avantajlar\u0131n\u0131 al\u0131p bir startup \u015firkete aktarmak ve s\u00f6z konusu \u015firketi bir gecede \u015fampiyon haline getirmek.\u201d diyor.<\/p>\n<p>Bazen m\u00fc\u015fterinin pazar\u0131 nas\u0131l alt\u00fcst edebilece\u011fi konusunda iyi bir fikri olabilir ve bu fikri uygulamaya koyarak do\u011frudan 2. A\u015famaya ge\u00e7mek i\u00e7in yard\u0131mc\u0131 alaca\u011f\u0131 birine ihtiyac\u0131 olabilir. Bazen de m\u00fc\u015fteri piyasay\u0131 alt\u00fcst etmesi gerekti\u011fini bilir ancak bunu nas\u0131l yapaca\u011f\u0131ndan emin de\u011fildir. 1. A\u015fama, m\u00fc\u015fterilerin gerekli f\u0131rsatlar\u0131 tespit edebilmesine yard\u0131mc\u0131 olmak i\u00e7in tasarlanm\u0131\u015ft\u0131r.<\/p>\n<p>DaaS\u2019ta \u00f6ng\u00f6r\u00fclen piyasay\u0131 alt\u00fcst etme t\u00fcr\u00fc, \u00f6zellikle Avrupa, Kuzey Amerika ve Uzak Do\u011fu\u2019da bankac\u0131l\u0131k ve finansal hizmetler gibi zaten yo\u011fun \u015fekilde dijitalle\u015ftirilmi\u015f olan pek \u00e7ok sekt\u00f6rde zaten yayg\u0131n.<\/p>\n<p>Wiebusch, \u201cOrta Do\u011fu ve Kuzey Afrika gibi b\u00f6lgelerde dijital piyasa bozmaya giden yol pek geli\u015fmi\u015f olmasa da h\u0131zlan\u0131yor.\u201d diyor. \u00d6rne\u011fin son 18 ay i\u00e7inde BAE ve Suudi Arabistan\u2019da risk sermayesi faaliyetleri bug\u00fcne kadarki en y\u00fcksek seviyelere ula\u015ft\u0131. 2021 y\u0131l\u0131nda BAE 1,17 milyar ABD dolar\u0131, Suudi Arabistan ise 500 milyon ABD dolar\u0131 giri\u015fim sermayesi \u00e7ekti<a href=\"#_ftn3\" name=\"_ftnref3\">[3]<\/a>.<\/p>\n<p>\u201cHaz\u0131r olsan\u0131z da olmasan\u0131z da piyasa alt\u00fcst olmaya ba\u015flayacak. Yal\u0131n startup modeli ve DaaS ile m\u00fc\u015fterilerimizi gelece\u011fe haz\u0131rl\u0131yoruz. Alaca\u011f\u0131n\u0131z darbeye haz\u0131rlanman\u0131z veya piyasan\u0131n nas\u0131l alt\u00fcst olaca\u011f\u0131n\u0131 \u00f6ng\u00f6rmek i\u00e7in \u00e7al\u0131\u015fman\u0131z, b\u00f6ylece daha g\u00fc\u00e7l\u00fc ve daha \u00e7evik bir i\u015f kurmak i\u00e7in bu fikirlerden ve ilkelerden bizzat faydalanman\u0131z gerekiyor.\u201d diyor Patrick.<\/p>\n<h2>D\u00f6n\u00fc\u015f\u00fcm\u00fc fark etme<\/h2>\n<p>Four Principles, Orta Do\u011fu\u2019daki i\u015fletmelerin ve i\u015fletme y\u00f6neticilerinin verimliliklerini ve d\u00fc\u015f\u00fcncelerini d\u00f6n\u00fc\u015ft\u00fcrmeye devam ediyor. Bu, Nisan 2022\u2019de Four Principles\u2019\u0131n, Orta Do\u011fu\u2019nun \u00f6nde gelen \u00e7evrimi\u00e7i dan\u0131\u015fmanl\u0131k platformu olan Consultancy-me.com taraf\u0131ndan hem \u201cYal\u0131n ve Alt\u0131 Sigma\u201d hem de \u201cS\u00fcre\u00e7 Y\u00f6netimi\u201d hizmetleri a\u00e7\u0131s\u0131ndan bir numaral\u0131 dan\u0131\u015fmanl\u0131k firmas\u0131 olarak tan\u0131nmas\u0131n\u0131 sa\u011flad\u0131.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-98985\" src=\"https:\/\/media.alj.com\/app\/uploads\/2022\/05\/Four-Principles-Awards.jpg\" alt=\"\" width=\"1516\" height=\"379\" srcset=\"https:\/\/media.alj.com\/app\/uploads\/2022\/05\/Four-Principles-Awards.jpg 1516w, https:\/\/media.alj.com\/app\/uploads\/2022\/05\/Four-Principles-Awards-300x75.jpg 300w, https:\/\/media.alj.com\/app\/uploads\/2022\/05\/Four-Principles-Awards-1024x256.jpg 1024w, https:\/\/media.alj.com\/app\/uploads\/2022\/05\/Four-Principles-Awards-150x38.jpg 150w, https:\/\/media.alj.com\/app\/uploads\/2022\/05\/Four-Principles-Awards-768x192.jpg 768w\" sizes=\"(max-width: 1516px) 100vw, 1516px\" \/><\/p>\n<p>Bu unvan\u0131 kazan\u0131rken ald\u0131\u011f\u0131 puanlar, 1 milyondan fazla veri noktas\u0131ndan olu\u015fan benzersiz bir veri taban\u0131na i\u00e7g\u00f6r\u00fcler sa\u011flayan m\u00fc\u015fterilerden (\u00f6r. dan\u0131\u015fmanl\u0131k hizmetleri al\u0131c\u0131lar\u0131), dan\u0131\u015fmanlardan, sekt\u00f6r \u00e7al\u0131\u015fanlar\u0131ndan, i\u015f arayanlardan ve mezunlardan geldi. Consultancy-me.com, Four Principles\u2019\u0131 b\u00f6lgedeki \u201cS\u00fcre\u00e7 Y\u00f6netimi\u201d ve \u201cYal\u0131n ve Alt\u0131 Sigma\u201d hizmetleri i\u00e7in en iyi dan\u0131\u015fmanl\u0131k firmas\u0131 olarak derecelendirdi.<\/p>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> <a href=\"https:\/\/startupgenome.com\/article\/state-of-the-global-startup-economy-2021\">https:\/\/startupgenome.com\/article\/state-of-the-global-startup-economy-2021<\/a><\/p>\n<p><a href=\"#_ftnref2\" name=\"_ftn2\">[2]<\/a> <a href=\"https:\/\/www.wsj.com\/articles\/SB10000872396390443720204578004980476429190\">https:\/\/www.wsj.com\/articles\/SB10000872396390443720204578004980476429190<\/a><\/p>\n<p><a href=\"#_ftnref3\" name=\"_ftn3\">[3]<\/a> <a href=\"https:\/\/magnitt.com\/research\/2021-mena-venture-investment-report-50736\">2021 MENA Venture Investment Report, MAGNiTT.<\/a><\/p>\n","protected":false},"author":18,"featured_media":89340,"template":"","tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Startup \u015eirketlerin Ba\u015far\u0131s\u0131 i\u00e7in Dersler | Abdul Latif Jameel\u00ae<\/title>\n<meta name=\"description\" content=\"Ba\u015far\u0131l\u0131 bir startup \u015firketi kurmak her zaman zorlu olmu\u015ftur. 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