{"id":21812,"date":"2019-05-20T05:15:20","date_gmt":"2019-05-20T05:15:20","guid":{"rendered":"http:\/\/www.alj.com\/zh-hans\/perspective\/e-commerce-serving-a-new-generation-of-consumers\/"},"modified":"2022-07-04T13:25:28","modified_gmt":"2022-07-04T13:25:28","slug":"e-commerce-serving-a-new-generation-of-consumers","status":"publish","type":"perspective","link":"https:\/\/alj.com\/zh-hans\/perspective\/e-commerce-serving-a-new-generation-of-consumers\/","title":{"rendered":"\u7535\u5b50\u5546\u52a1\uff1a\u670d\u52a1\u65b0\u4e00\u4ee3\u6d88\u8d39\u8005\u7535\u5b50\u5546\u52a1\uff1a\u670d\u52a1\u65b0\u4e00\u4ee3\u6d88\u8d39\u8005"},"content":{"rendered":"

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\u7269\u6d41\u4e5f\u5c06\u53d1\u6325\u91cd\u8981\u4f5c\u7528\uff0c\u6c99\u7279\u963f\u62c9\u4f2f\u7684\u5305\u88f9\u8fd0\u8f93\u6210\u672c\u4f30\u8ba1\u6bd4\u5168\u7403\u5e73\u5747\u6c34\u5e73\u9ad8\u4e09\u500d\uff0c\u4ea4\u4ed8\u8d27\u5230\u4ed8\u6b3e\u7684\u505a\u6cd5\u5bfc\u81f4\u66f4\u9ad8\u7684\u9000\u8d27\u7387\u548c\u6295\u9012\u5931\u8d25\u3002<\/p>\n

\u6700\u540e\uff0c\u7cdf\u7cd5\u7684\u5bfb\u5740\u7cfb\u7edf\u5e26\u6765\u4e86\u53e6\u4e00\u4e2a\u91cd\u5927\u6311\u6218[19]<\/a>\u3002\u4e3a\u5e2e\u52a9\u89e3\u51b3\u8fd9\u4e9b\u95ee\u9898\uff0cAbdul Latif Jameel Logistics \u6700\u8fd1\u63a8\u51fa S:mile<\/a>\uff0c\u8fd9\u662f\u4e00\u4e2a\u5feb\u9012\u670d\u52a1\u548c\u7aef\u5230\u7aef\u7535\u5b50\u5546\u52a1\u7269\u6d41\u89e3\u51b3\u65b9\u6848\u54c1\u724c\u3002<\/p>\n

\"\"<\/p>\n

\u5c3d\u7ba1\u5b58\u5728\u8fd9\u4e9b\u6311\u6218\uff0c\u4f46\u6709\u51e0\u4e2a\u8ff9\u8c61\u8868\u660e\uff0c\u5178\u578b\u7684\u4e2d\u4e1c\u6d88\u8d39\u8005\u5f00\u59cb\u63a5\u53d7\u7535\u5b50\u5546\u52a1\u7684\u5404\u4e2a\u65b9\u9762\u3002\u8d85\u8fc7 60% \u7684\u6c99\u7279\u963f\u62c9\u4f2f\u4eba\u73b0\u5728\u81f3\u5c11\u5728\u7f51\u4e0a\u8d2d\u7269\u4e00\u6b21[20]<\/a>\u5728 2018 \u5e74\uff0c45% \u7684\u4e2d\u4e1c\u8d2d\u7269\u8005\u4f7f\u7528\u79fb\u52a8\u652f\u4ed8\u670d\u52a1\u4ed8\u8d39\uff08\u6bd4\u53bb\u5e74\u589e\u52a0 25%\uff09\uff0c\u4f7f\u5176\u4e0e\u8d8a\u5357\u4e00\u8d77\u6210\u4e3a\u5168\u7403\u589e\u957f\u6700\u5feb\u7684\u79fb\u52a8\u652f\u4ed8\u533a\u57df[21]<\/a>\u3002<\/p>\n

\"\"<\/p>\n

\u4ea7\u54c1\u7814\u7a76\u65b9\u6cd5\u4e5f\u5728\u53d1\u751f\u53d8\u5316\uff1a20% \u7684\u6c99\u7279\u963f\u62c9\u4f2f\u6d88\u8d39\u8005\u73b0\u5728\u4e0d\u518d\u901b\u5546\u5e97\uff0c\u800c\u662f\u89c2\u770b\u6709\u5173\u5176\u6f5c\u5728\u5546\u54c1\u7684\u89c6\u9891 – \u51e0\u4e4e\u662f\u82f1\u56fd\u7684\u4e09\u500d\uff0c\u5728\u82f1\u56fd\u4ec5\u6709 7% \u7684\u6d88\u8d39\u8005\u91c7\u7528\u76f8\u540c\u7684\u505a\u6cd5[22]<\/a>\u3002<\/p>\n

\u201c<\/strong>\u4e00\u4e2a\u5de8\u5927\u7684\u673a\u4f1a<\/strong>\u2026\u2026\u201d<\/strong><\/p>\n

\u5728 MENA \u7535\u5b50\u5546\u52a1\u9886\u57df\uff0c\u6709\u4e00\u4e2a\u9886\u57df\u6bd4\u5176\u4ed6\u9886\u57df\u66f4\u7a81\u51fa\uff1a\u7535\u5b50\u4ea7\u54c1\u3002\u6280\u672f\u53cb\u597d\u7684\u4eba\u7fa4\u9700\u8981\u6700\u65b0\u7684\u667a\u80fd\u624b\u673a\u4ee5\u53ca\u5927\u578b\u5bb6\u7528\u7535\u5668\uff0c\u5305\u62ec\u7535\u89c6\uff0c\u51b0\u7bb1\u548c\u7a7a\u8c03\u3002\u4ec5\u5728\u6c99\u7279\u963f\u62c9\u4f2f\uff0c\u7535\u5b50\u4ea7\u54c1\u5e02\u573a\u6bcf\u5e74\u5c31\u8fbe\u5230 133 \u4ebf\u7f8e\u5143[23]<\/a>\u3002\u5b83\u662f\u5360\u4e2d\u4e1c\u548c\u5317\u975e\u5730\u533a 80% \u7684\u7535\u5b50\u5546\u52a1\u652f\u51fa\u4e2d\u7684\u56db\u4e2a\u90e8\u95e8\u4e4b\u4e00[24]<\/a>\uff0c\u5230 2022 \u5e74\uff0c\u9884\u8ba1\u7535\u5b50\u4ea7\u54c1\u5c06\u5360\u6d77\u6e7e\u5408\u4f5c\u59d4\u5458\u4f1a\u5728\u7ebf\u9500\u552e\u989d\u7684 25%\u3002<\/p>\n

\"\"<\/p>\n

Abdul Latif Jameel Electronics \u662f\u6c99\u7279\u963f\u62c9\u4f2f\u7535\u5b50\u884c\u4e1a\u7684\u91cd\u8981\u5206\u652f\u673a\u6784\uff0c\u62e5\u6709 19 \u95f4\u96f6\u552e\u5c55\u5385\uff0c42 \u5bb6\u5206\u652f\u673a\u6784\uff0c50 \u5bb6\u670d\u52a1\u7279\u8bb8\u7ecf\u8425\u5e97\u548c 600 \u591a\u4e2a\u5206\u9500\u8054\u76df\u53ca\u5176\u72ec\u7279\u7684\u65d7\u8230\u5e97 Redsea<\/a> \u4e3a\u6c99\u7279\u963f\u62c9\u4f2f\u7684 11 \u4e2a\u57ce\u5e02\u63d0\u4f9b\u670d\u52a1\uff0c\u6b64\u5916\u9886\u5148\u4e1a\u754c\u7684 Redsea.com \u7535\u5b50\u5546\u52a1\u5965\u7279\u83b1\u65af\u8fd8\u62e5\u6709\u8d85\u8fc7 150 \u4e07\u72ec\u7279\u7684\u6d3b\u8dc3\u7528\u6237\u3002<\/p>\n

\n

Abdul Latif Jameel Electronics \u526f\u9996\u5e2d\u6267\u884c\u5b98 Lovell Khanna \u8868\u793a\uff1a\u201c\u4ece\u6700\u65b0\u7684\u5c0f\u5de5\u5177\u5230\u5bb6\u7528\u7535\u5668\uff0c\u4eba\u4eec\u5bf9\u7535\u5b50\u4ea7\u54c1\u7684\u9700\u6c42\u662f\u5de8\u5927\u7684\u3002\u9274\u4e8e\u8be5\u56fd\u7684\u4eba\u53e3\u7edf\u8ba1\u6570\u636e\uff0c\u672a\u6765\u51e0\u5e74\u770b\u8d77\u6765\u5c06\u8fdb\u4e00\u6b65\u589e\u957f\u3002<\/em>\u201d \u4ed6\u8865\u5145\u9053\uff1a\u201c\u5bf9\u4e8e\u6613\u4e8e\u8fd0\u8f93\u7684\u4ea7\u54c1\uff0c\u8fd9\u662f\u4e00\u4e2a\u5de8\u5927\u7684\u673a\u4f1a\u3002\u6211\u4eec\u51b3\u5fc3\u53c2\u4e0e\u5176\u4e2d\u3002<\/em>\u201d<\/p>\n<\/blockquote>\n

\u8981\u4e86\u89e3\u6709\u5173\u4e2d\u4e1c\u7535\u5b50\u5546\u52a1\u5e02\u573a\u7684\u66f4\u591a\u4fe1\u606f\u4ee5\u53ca Abdul Latif Jameel \u5982\u4f55\u5e2e\u52a9\u63a8\u52a8\u5bf9\u8fd9\u4e9b\u4ee4\u4eba\u5174\u594b\u7684\u673a\u4f1a\u7684\u6295\u8d44\uff0c\u8bf7\u7acb\u5373\u8054\u7cfb Abdul Latif Jameel Investments\u3002<\/p>\n

[1]<\/a> MENA E-Commerce Series 2018 Part 1: 5 insights driving regional e-commerce<\/a>, Think with Google, November 2018<\/p>\n

[2]<\/a> MENA E-Commerce Series 2018 Part 1: 5 insights driving regional e-commerce<\/a>, Think with Google, November 2018<\/p>\n

[3]<\/a> E-commerce in MENA: Opportunity Beyond the Hype<\/a>, Bain & Company, 19 February 2019<\/p>\n

[4]<\/a> 10 Ecommerce Trends 2019<\/a>, Absolunet, accessed April 2019<\/p>\n

[5]<\/a> Global Consumer Insights Survey 2019<\/a>, PwC, accessed April 2019<\/p>\n

[6]<\/a> 10 Ecommerce Trends 2019<\/a>, Absolunet, accessed April 2019<\/p>\n

[7]<\/a> 10 Ecommerce Trends 2019<\/a>, Absolunet, accessed April 2019<\/p>\n

[8]<\/a> 10 Ecommerce Trends 2019<\/a>, Absolunet, accessed April 2019<\/p>\n

[9]<\/a> 10 Ecommerce Trends 2019<\/a>, Absolunet, accessed April 2019<\/p>\n

[10]<\/a> E-commerce in MENA: Opportunity Beyond the Hype<\/a>, Bain & Company, 19 February 2019<\/p>\n

[11]<\/a> Middle East Megatrends<\/a>, PwC, accessed April 2019<\/p>\n

[12]<\/a> Mobile, internet penetration nears 100% in 2018 in Saudi Arabia<\/a>, Zawya, 2 January 2019<\/p>\n

[13]<\/a> E-commerce in MENA: Opportunity Beyond the Hype<\/a>, Bain & Company, 19 February 2019<\/p>\n

[14]<\/a> E-commerce in MENA: Opportunity Beyond the Hype<\/a>, Bain & Company, 19 February 2019<\/p>\n

[15]<\/a> MENA E-Commerce Series 2018 Part 1: 5 insights driving regional e-commerce<\/a>, Think with Google, November 2018<\/p>\n

[16]<\/a> MENA E-Commerce Series 2018 Part 1: 5 insights driving regional e-commerce<\/a>, Think with Google, November 2018<\/p>\n

[17]<\/a> MENA E-Commerce Series 2018 Part 1: 5 insights driving regional e-commerce<\/a>, Think with Google, November 2018<\/p>\n

[18]<\/a> E-commerce in MENA: Opportunity Beyond the Hype<\/a>, Bain & Company, 19 February 2019<\/p>\n

[19]<\/a> E-commerce in MENA: Opportunity Beyond the Hype<\/a>, Bain & Company, 19 February 2019<\/p>\n

[20]<\/a> MENA E-Commerce Series 2018 Part 1: 5 insights driving regional e-commerce<\/a>, Think with Google, November 2018<\/p>\n

[21]<\/a> Global Consumer Insights Survey 2019<\/a>, PwC, accessed April 2019<\/p>\n

[22]<\/a> E-commerce in MENA: Opportunity Beyond the Hype<\/a>, Bain & Company, 19 February 2019<\/p>\n

[23]<\/a> GfK Market-i Kingdom of Saudi Arabia Report September 2016<\/p>\n

[24]<\/a> MENA E-Commerce Series 2018 Part 1: 5 insights driving regional e-commerce<\/a>, Think with Google, November 2018<\/p>\n","protected":false},"author":18,"featured_media":21808,"template":"","tags":[103],"acf":[],"yoast_head":"\n\u52a9\u529b\u65b0\u4e00\u4ee3\u9886\u8896\u53d1\u5c55\u804c\u4e1a\u751f\u6daf | Abdul Latif Jameel\u00ae<\/title>\n<meta name=\"description\" content=\"\u968f\u7740\u5168\u65b0\u4e00\u4ee3\u51c6\u5907\u597d\u5728\u5404\u4ea7\u4e1a\u5360\u9886\u4e00\u5e2d\u4e4b\u5730\uff0c\u5b89\u5229\u6377\u5728\u5168\u7403\u5404\u5730\u63d0\u4f9b\u5404\u7c7b\u673a\u4f1a\u5e2e\u52a9\u672a\u6765\u9886\u8896\u5f00\u542f\u804c\u4e1a\u751f\u6daf\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alj.com\/zh-hans\/perspective\/e-commerce-serving-a-new-generation-of-consumers\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta 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