Akio Toyoda 豊田 章男

Dear Mr. Mohammed Jameel, Mr. Hassan Jameel

We would like to congratulate each member at Abdul Latif Jameel for your 75 years of dedicated service worldwide.

Ten years after the establishment of ALJ in 1955, the partnership between Toyota and ALJ began when 4 units of Land Cruisers were imported to Saudi Arabia. During that time, when the market was dominated by American and European brands, it was certainly not an easy decision to start a business with an unknown brand like Toyota. The auto business, which started from a small showroom next to a gasoline station and sold only 5 units, has grown to sell over 100,000 units in just 20 years and is now the world’s largest independent Toyota distributor. During our collaborative journey, we have together built a strong relationship based on mutual trust and this successful journey was an outcome of your ceaseless efforts and overcoming uncountable hardships.

We admire all of your tireless work in not only business activities centered on automobile sales and services, but also contribution to the society through Community Jameel in the spirit of SDGs, to earn greater respect, appreciation, and trust from our local customers and society.

We are also extremely proud that ALJ is committed to promoting motorsport through activities such as Dakar Rally, and the 3-year contract as main partner for all Saudi motorsport tournaments. Not only will this garner greater interest in cars among younger generations, but also help to grow the Toyota fan base in Saudi Arabia, as well as contribute to “Vision 2030” through sports activities.

With a common vision for the future to make the world a better place through “mobility for all”, we sincerely wish you all continued success in the next 75 years, as you strive to mass produce happiness in each and every customer you service in your country, town and branch. Last but not least, we wish you and your family prosperity, happiness, and good health. Let’s continue to work together as ONE TEAM, ONE TOYOTA!

Sincerely yours,

Akio Toyoda

President, Member of the Board of Directors
Toyota Motor Corporation

 

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