Diversified
A World of Opportunity
Alongside our core sector businesses, we’re always striving to uncover new potential, open new doors, and explore a world of opportunities.
These diversified interests range from land and real estate, and consumer products, to professional services consultancy and advertising.
Abdul Latif Jameel continues to place a focus on developing its Saudi Arabian businesses, forming Abdul Latif Jameel Enterprises in 2016.
This venture is dedicated to identifying and developing opportunities to accelerate the diversification of the Abdul Latif Jameel portfolio, while positively contributing to the country’s economic development.
Driving Diversification:
A key focus is on developing multi-brand local automotive aftermarket solutions for both commercial and retail customers; closing gaps in the automotive value chain; and fostering innovation to enhance the ownership experience.
Abdul Latif Jameel Enterprises is also building opportunities in nationwide transportation and logistics capabilities beyond automotive, developing digital capabilities and e-commerce, and, recently, health, environmental services solutions, and real estate development.
Building Tomorrow’s Communities
Abdul Latif Jameel Properties is a leading developer of residential and commercial communities in Saudi Arabia.
With decades of proven experience in our own property portfolio development, today Abdul Latif Jameel Properties’ capabilities encompass a broad spectrum of residential property projects, employing state of the art technology and construction techniques to deliver high quality, energy efficient, and affordable contemporary family homes, residential apartments, and lifestyle communities.
In conjunction with residential development, Abdul Latif Jameel Properties manages a land and property portfolio comprising corporate offices, automotive showrooms and service centers, logistics distribution centers, and training facilities across Saudi Arabia.
And in 2017, Saudi Arabia’s largest facilities management business, Muheel, was created through a joint venture with Al Muhaidib Group.
Advertising
In 2022, a joint venture was formed with Serviceplan Group Middle East, the House of Communication, an independent full-service advertising agency group creating truly integrated concepts.
Founded in 1970 as a traditional advertising agency, Serviceplan developed its ‘House of Communication’ concept, combining all communication disciplines under one roof. Today, it has over 4,100 employees in 38 markets.
World-Class Brands for Every Home
The demand for consumer products in Saudi Arabia continues to grow. Technology, electronics, and household appliances for the young, dynamic population drives the development of a connected, tech-savvy country, where smartphone penetration is one of the world’s highest.
Distribution & Retail
Abdul Latif Jameel Electronics distributes and retails a comprehensive range of consumer electronics, home appliances, and air-conditioning products.
Representing international brands including Toshiba, Sharp, Dora, Hisense, TEKA, and White-Westinghouse as trusted partners. Abdul Latif Jameel Electronics own network of high-tech retail showrooms across Saudi Arabia also showcases products from brands like Apple, Microsoft, Acer, Lenovo, and PlayStation, with a complete customer service experience.
Their online platform, redsea.com, has quickly become one of Saudi Arabia’s most trusted, ecommerce portals, with options for every home and budget. In 2021, redsea.com launched the world’s first augmented reality (AR) online experience for home appliances, enabling customers to browse in an immersive, visual, and interactive experience.
Adapting to changing expectation, redsea.com was also one of Saudi’s first online retailers to introduce the tabby payment method, where shoppers receive instant approval to pay in interest-free installments with no fees.
Commercial solutions
Keeping pace with changes in technologies, Abdul Latif Jameel Electronics provides consulting solutions for businesses to meet their ventilation, IT, security systems, and audio-visual need.
The service includes design, supply, and installation for complete air-conditioning solutions, including ducted splits, packaged units, variable refrigerant flow, and chilled water for commercial applications. Leveraging strategic alliances with manufacturers, technology consulting for large installations and systems integration is also available.
Continuous Improvement through Lean
‘Kaizen’ – a Japanese term literally translating to ‘continuous improvement’ is a philosophy of development through incremental changes universally applicable, from the personal to the professional.
It is a business philosophy that Toyota Motor Corporation adopted from its inception and which, today, celebrates global renown. Joint venture Lean Management business consultancy, FP, has distilled the essence of this into a Lean business model: Kaizen. Zero waste implemented! (改善,ムダゼロ達成!). The approach is based on the principles of Lean: define value from the customers’ standpoint; remove waste; replace waste with value; and continuously improve. Working with a host of clients around the Middle East, results speak for themselves.
