Abdul Latif Jameel Finance Egypt has announced the launch of Jameel Rewards, the result of a new collaboration with Dsquares, a loyalty and rewards consultancy which works with clients to create meaningful programs for consumers and businesses.

Jameel Rewards will enable Abdul Latif Jameel Finance Egypt to elevate their customer relationships, offer special benefits to clients and merchants, and develop potential new revenues.  A range of discounts and offers will be available to customers through the new program.

Yasmine Haggag, Head of Products and Marketing, Abdul Latif Jameel Finance Egypt said:

“Digitization is a priority for our strategy in the coming years.  We launched Jameel Rewards as a special digital product which will enable us to strengthen our relationships with clients.  We are enthusiastic about launching the new program and rolling this out.  This collaboration will be an important part of realizing our full potential of Jameel Rewards through a comprehensive plan that covers all aspects of the loyalty program to offer a seamless and rewarding experience.”

Mohamed Amer, Director of Account Management at Dsquares added: 

“Clients trust data, and this how we make loyalty happen.  Our end-to-end model allows our clients to achieve their business goals without having to worry about the details.  Jameel Rewards is a unique program and it will translate into a long-term relationship between Abdul Latif Jameel Finance Egypt and Dsquares.”

 

To sign up for the loyalty scheme, visit the dedicated Abdul Latif Jameel portal here.

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