Four Principles, Abdul Latif Jameel’s new Lean management company, is challenging businesses in Saudi Arabia to embrace a culture of continuous improvement with the launch of the Four Principles Kaizen Awards. The Awards will recognize organizations for innovative and effective implementation of Lean principles and practices that have optimized and enhanced business performance.

Partnering with the Small and Medium Enterprises Authority (Monsha’at) in Saudi Arabia, Four Principles recently held a series of educational workshops across the country to introduce the awards and demonstrate how business change can help businesses of all sizes, from all sectors.

Speaking at the event, Seif Shieshakly, Founder and Managing Partner at Four Principles, explained:

“A Lean business model is the embodiment of our philosophy: “Kaizen. Zero waste implemented.” Putting into practice long-term, sustainable efficiencies that increase profitability at the same time as improving value for customers. We can support Vision 2030 that aims to empower and support small and medium size businesses in playing a vital role in the country’s economy”. 

Lean Management is not just a consultancy tool kit; it involves a profound change in corporate culture, led by a belief in and investment from the top tier management of a company. Putting customers at the heart of the business provides a unique insight into how ‘value’ is perceived, allowing companies to transform to optimize and enhance that value.

As champions of Lean management in the Middle East, Four Principles is passionate about supporting the regional public and private sectors in achieving efficiency and effecting positive business transformation. The Four Principles Kaizen Awards are intended to stimulate good practices related to continuous improvement by incentivizing clients in achieving optimal results. 

Companies of all sizes in Saudi Arabia are invited to participate in the Awards by submitting their own transformational business case studies into one of two categories: Continuous Improvement Process or Lean Transformation.

To read more about the Awards: