Reimagine.  Recreate.  Restore. 

Today, we are joining #GenerationRestoration in recognizing, celebrating and taking action on World Environment Day, Saturday June 5, 2021.

The United Nations Environment Programme (UNEP)’s mission is to revive the planet in just 10 years.  Ambitious . . .   but possible, and it’s going to take participation, collaboration, persistence and commitment from everyone in order to be achieved.

Fady Jameel, Deputy President and Vice Chairman, Abdul Latif Jameel, who writes here about redesigning our cities for the 21st Century, says:

“There are many choices we can make today that will affect whether we can be close to a zero-emissions energy system in 2050.

“Making those right choices will ultimately help to drive the economy, protect the environment and safeguard our societies in future.”

While we cannot turn back time, we can grow trees, green our cities, rewild our gardens, change our diets, and clean up our rivers and coasts.

Here at Abdul Latif Jameel, we are challenging ourselves…  our employees…  and you, to answer the call to be active and bold in protecting our planet.

In the wake of COVID-19, the most forward-looking businesses are not getting ‘back to business’, they are looking outward to ‘different and better business’.  This too is our aim.

Fady Jameel
Fady Jameel, Deputy President and Vice Chairman, Abdul Latif Jameel

The crisis created the opportunity to shape the future, rather than react to the present, ensuring the safety of us all and bolster our resilience of both business and society in the face of the greatest adversities.  It is no exaggeration to say that the future of our society, our way of life, even of our planet itself, depends on our ability to halt and possibly reverse the impacts and damage of climate change. 

Future generations are counting on us.

“If we fail, our shared future looks bleak: soaring temperatures, melting ice caps, rising sea levels.  Succeed, however, and not only do we secure the future of our society, we open a whole new path towards a healthier, fairer, and more sustainable way of life for the planet.” – Fady Jameel, Deputy President and Vice Chairman, Abdul Latif Jameel


Read more about the Jameel Family’s wider contributions towards achieving the UN Sustainable Development Goals here.