Abdul Latif Jameel, an authorized distributor for Toyota vehicles in Saudi Arabia has launched a comprehensive new bumper-to-bumper redesigned version of the popular Toyota Camry mid-size sedan at a launch event in Riyadh.

Toyota has raised the bar yet again in the mid-size sedan segment with a bold, new redesign of the Camry which opens a new chapter in the illustrious history of the world’s most popular mid-size sedan. With a striking new design, new model grades, and more dynamic handling, the new Toyota Camry which is being introduced across the Middle East, is Toyota’s best ever Camry and puts the hot-selling model truly in a league of its own.

According to the car’s Chief Engineer Masato Katsumata, the new-look Camry was developed for customers who want a car with more emotional styling and greater driving enjoyment. “We wanted to produce a Camry that appeals to its traditional customers as well as to young buyers,” he said. “As a result, the latest Camry is the boldest-looking Camry ever. The car is more expressive, more athletic and more confident.”

Takayuki Yoshitsugu, Chief Representative, Middle East and North Africa Representative Office, Toyota Motor Corporation, said, “The new Toyota Camry blends an evolution of the car’s features– such as comfort, efficiency, reliability and safety – with a more appealing design and engaging driving experience. With its striking hood lines and statement-making front grille, the car is designed for those who dare to be bold, and combines refinement and performance like never before. I would like to thank our customers in the region for their loyalty and support over the years. The new Camry is our way of repaying their trust by making a truly special vehicle for them.”

Since its debut in 1982 and subsequent evolution over six generations, Camry has come to be embraced by people around the world for its excellent performance, ride quality and its high level of QDR (Quality, Durability and Reliability). The car has established an unshakeable presence in the standard mid-size sedan market – both in the Middle East and around the globe – selling more than 15 million units worldwide.

“The Toyota Camry has been a fixture on Saudi roads for ages,” said Dr. Adel Ezzat, Managing Director of Marketing at Abdul Latif Jameel. “The Camry has had many changes incorporated into it through many generations, and it is still paving its way at the top of the mid-size sedan totem pole today, not only in Saudi Arabia, but the world over.”

“We are very excited about the latest generation of the Camry, which sets new standards for many features this very popular brand has always been known for,” he added. “Today, we are witnessing with you the continuation of the drive of innovation, reliability, performance, flexibility, and solid build quality. We are confident that the latest Camry will amaze its enthusiasts like no other Camry has done before, thanks to its unique, modern styling and elegant design cues, both inside and out.”

For its latest upgrade, Toyota designers and engineers re-designed nearly every exterior surface of the car, with only the roof remaining unchanged. The new, upscale interior features premium, soft-touch materials throughout the spacious cabin, and advanced instrumentation with intuitive controls helps keep the driver’s eyes safely on the road ahead. The new Toyota Camry is offered in the Saudi Arabian market in several variants – the GL Standard, GL, GL limited, GLX, GLX Premium, XSE and XSE Premium.