“Water use has been growing globally at more than twice the rate of population increase over the last century and, today, more than two billion people are living in countries experiencing high water stress. Sustainable water consumption is a major challenge for the increasing global population – a challenge that can no longer be ignored,” Fady Jameel, President, International, Community Jameel.

With the United Nations predicting that the world’s population will increase by 2 billion persons in the next 30 years, from 7.7 billion currently to 9.7 billion in 2050, the water crisis remains one of the greatest challenges facing mankind.

In this insightful new video, Fady Jameel discusses why, now, more than ever, the potent threat of water scarcity demands the world’s attention. For more information, read Fady’s related Spotlight article here.