Abdul Latif Jameel Electronics, a leading electronics and home appliance provider in Saudi Arabia, and part of Abdul Latif Jameel, has commemorated the launch of Bosch’ largest store in the Middle East. This marks the second flagship store in the region to be opened by the German brand, renowned for its sophisticated, high-quality and innovative home appliances. Abdul Latif Jameel Electronics has been the authorized distributor and service partner for Bosch in Saudi Arabia since 2015.

One of the world’s leading technological innovators in home appliances, Bosch products are ‘Invented for Life’, with a long-held desire to enhance the quality of life of people across the globe, offering solutions that are both original, reliable and of uncompromising quality and technical excellence.

The new Olaya showroom, located in Olaya St. Al Aam, Riyadh, opened its doors on February 19, 2020. Featuring a vast display of their diverse homeware portfolio, guests can experience the state-of-the-art designs and technologies that have led to Bosch being crowned the number 1 brand for major domestic appliances in Europe. At the launch event, Bosch Middle East welcomed guests into the Bosch brand culture and to “experience the brand’s commitment to invest in Saudi Arabia therefore making the newest home appliance innovations and technologies available to local audiences,” Tomas Alonso, CEO of B/S/H Home Appliance.

The Olaya showroom is set to become a complete home solution hub, with a display of products ranging from cooking and baking appliances, to washers and dryers, dishwashers, fridges and freezers, coffee machines, kettles and toasters, kitchen machines, food preparation, irons, vacuum cleaners and home comfort products. Many of these categories appear on the long list of award-winning technologies that Bosch has been distinguished for throughout the years. Bosch’s ActiveWater dishwasher scored twice with the Red Dot and IF design awards, while its SmartCool fridge freezer stands apart for being more economical than an energy-saving bulb! The brand’s washers are being distinguished for their ActiveOxygen technologies that rid garments of 99.9% of bacteria and germs.

In partnership with Bosch, Abdul Latif Jameel Electronics prides itself on reaching new audiences and on being able to better the lives of more people across the region in the years to come.

Hisham Hamza, Chief Executive Officer of Abdul Latif Jameel Electronics, explains that:

“Bosch products are invented for life, with the goal of making life noticeably easier, healthier, and more balanced. We are proud to be exclusive partners and distributors of Bosch in Saudi Arabia and are delighted to be able to welcome customers to a new, easily accessible location where they can truly enjoy the Bosch brand experience.”

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