Our Foundation
For eight decades, Saudi Arabia has been at the center of our operations, our largest market, and where we have deep local knowledge and roots. Today, we’re opening doors in 30 countries worldwide.
Our growth has been built on the wisdom and tenacity of our entrepreneurial founder, the late Abdul Latif Jameel, who saw that better personal transportation could empower businesses and individuals, advancing the economic development of his nation.
Our automotive story began modestly in 1955, when, having been appointed as a Toyota distributor in Saudi Arabia, Mr. Jameel ordered four Toyota vehicles. Sixty years later, our relationship with Toyota Motor Corporation has helped us transform from a modest Saudi-based company to a global automotive business, delivering end-to-end service to commercial clients and retail customers in 9 countries.
Mr. Jameel was a visionary entrepreneur and dynamic pathfinder, dedicated to the needs of his fellow citizens. In the same spirit, we seek opportunities to add value and encourage development in our communities.
In recent years, our pioneering development efforts have taken us from that first vehicle order to being one of the leading independently-owned Toyota distributors in the world, with immense regional, financial, and business development expertise. Our success today is built on proven excellence across the full automotive value chain.
From this strong base, we’ve grown thoughtfully – engaging new strategic partnerships and building businesses where we saw tangible possibilities for economic and social development. This rapid expansion and diversification has now taken us to more than 30 countries on 5 continents, creating an infrastructure to create value and trade from many angles across a number of industry sectors.
