Abdul Latif Jameel Electronics has commemorated its 45th anniversary by unveiling its biggest store in the heart of Riyadh city.  The grand opening ceremony drew significant attendance, including the Hisham Hamza, Chief Executive Officer, and Sandeep Saihgal, Managing Director, Abdul Latif Jameel Electronics, alongside members of the management team, Associates, partners, media representatives, influencers, and journalists.

The newly inaugurated store is designed to provide Riyadh consumers with a state-of-the-art shopping experience, offering an easy and convenient selection of products tailored to meet the evolving needs of today’s customers.  The store features dedicated built-in commercial areas that simplify the decision-making process for customers, showcasing a diverse range of electronic product categories from TVs, home appliances, air conditioners, smart phones, monitors, and small digital appliances.

The launch event was enhanced by the participation of leading tech influencer Faisal Al Saif, who guided guests through the various sections of the store, highlighting the innovative layout and user-friendly features designed for an exceptional shopping experience.

Sandeep Saihgal said:

“We are excited to introduce a new enhanced shopping experience that differentiates the customer journey.  Our focus is on making it simple for customers to navigate through easy categories that cater to different segments and preferences.”

As Abdul Latif Jameel Electronics marks this significant milestone, the company reaffirms its commitment to providing high-quality products and outstanding service to its customers in Riyadh and beyond.

The new store, on Khaled Ibn Al Waleed Street in King Faisal District, is now open to the public, inviting everyone to explore its innovative offerings and experience firsthand the future of electronics retail.

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