• One of the biggest SAP automotive implementations in the world
  • New system part of digital transformation drive to improve company performance

Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia, is transforming its business and guest offering with the activation of a new IT solution system that will overhaul its management processes and performance.

The new, dedicated enterprise resource planning system, known as J-SAP, has been provided by SAP, and securely gathers and centrally stores live data from across Abdul Latif Jameel Motors’ operations to optimise site and staff performance, enabling the company to serve more guests, more efficiently.

Advanced analytics allow the company to intelligently predict demand for services and parts, ensuring sites are always ready to meet guest requirements and reducing wait times as well as waste within the business. The system also paves the way for new guest tools, including mobile apps to access Abdul Latif Jameel Motors’ wide range of vehicle services and support.

Commenting on the launch, Faisal Abdullah, Vice President of Abdul Latif Jameel Motors, said: “This project is about more than an IT system – it is completely changing how we manage our business and team to provide a new level of service to our guests. It is an important step for Abdul Latif Jameel Motors, introducing advanced technology and infrastructure that will serve us – and our guests – long into the future.” 

He added: “As the government made clear in its Vision 2030 strategy, the private sector in Saudi Arabia needs to innovate and modernise if we are to create the competitive economy that delivers the growth and jobs the country requires. We are proud to be doing our part and will continue to strive to strengthen and grow the business.”

Khaled A. Alsaleh, Managing Director for SAP Saudi Arabia, said: “Saudi Arabia is a fast-growing automotive market, and customers expect to interact with their distributors quickly, easily, and efficiently. Our co-innovation with Abdul Latif Jameel Motors on their digital transformation shows how a real-time digital core can transform productivity and customer experiences, with customers finding and servicing their vehicles at the right time and cost.”

The new system was developed in collaboration with Britehouse, a firm which specialises in the design and implementation of SAP systems for automotive companies. The company worked alongside Abdul Latif Jameel Motors’ technology team to design, build and roll out a tailored system to fully integrate and digitise Abdul Latif Jameel Motors’ operations and replace legacy systems.

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