Four Principles LogoGovernments and businesses across Saudi Arabia and the Middle East can now access specialist support to improve their efficiency – and profits – following the launch of a joint venture between Abdul Latif Jameel and Four Principles, a ‘Lean Management’ business consultancy.

The new venture offers expertise, advice and implementation services modeled on the Lean Management approach, which has transformed the performance of businesses across Japan, North America and Europe in recent decades.

The Lean mindset, which questions every part of an organization’s process in order to eliminate anything that does not add value, was developed by Toyota in the 1930s.  Now organizations across the MENAT region can harness the new firm’s knowledge of the ‘kaizen’ philosophy to improve their own operations.

The new venture will operate in financial services, government, heavy industry, construction, retail, healthcare, aviation, oil and gas, FMCG, food and beverages, and education.  Services include advising on making improvements to areas such as research and development, manufacturing, procurement, supply chain and logistics, production facility layout, sales and after sales, supplier integration, and digitization.

The initiative builds on the longstanding relationship between Abdul Latif Jameel and Japan.  It also follows the recent Saudi-Japan Vision 2030 agreement to have closer ties between the two countries.

Seif Shieshakly, Managing Partner of Four Principles, said: “There is now a real opportunity to help deliver real, sustainable change in the Middle East.  With a focus on increasing productivity and tackling waste, Four Principles is well positioned to support national agendas through this joint venture with Abdul Latif Jameel.”