Abdul Latif Jameel Electronics is aiming to transform Saudi Arabia’s electronics sector with the launch of Redsea stores and Redsea.com, an all-new retail and e-commerce experience that puts customer service at its core.

Redsea will combine convenience with affordable prices as it looks to become one of Saudi Arabia’s leading electronics retailers.

P Venkat, Managing Director of Abdul Latif Jameel Electronics said “Redsea is a one-stop shop for electronics, appliances and air-conditioning that provides premium and quality global brands at affordable prices.”


“We empower you to shop in a way that suits you, anywhere, anytime and anyhow. You’ll experience a new standard of service, giving you the assurance that you made the best choice and received the best value possible.” he concluded.

It will focus on electronics, home appliances and air-conditioning products, and will use the combined experience and knowledge of Abdul Latif Jameel Electronics to ensure it delivers a simple and memorable experience to customers across the country.