As part of its Road Safety initiative, Community Jameel, the community services arm of Abdul Latif Jameel, in collaboration with Toyota and Aramco Saudi Arabia recently organized the “Safe Driving Challenge” in Jeddah, Saudi Arabia. The event was hosted at the Jeddah International Motor Show which took place from 13 to 17 December, 2015 under the patronage of His Highness Prince Mishaal Bin Majid Al Saud, Governor of Jeddah.

The “Safe Driving Challenge”, which attracted approximately 2,000 visitors, is an educational, recreational event, for youth aged 15 years old and above, and aims to raise awareness on the importance of safe driving.

At the event, a truck equipped with technology-enabled interactive simulation was used to demonstrate safe driving skills and important driving basics, and to evaluate drivers based on a number of assessments. The assessment highlights driving mistakes that were made by the drivers, while the simulator gathers participants’ data for specialists to analyze.

Mr. Hassan Mohammed Abdul Latif Jameel, President of Community Jameel Domestic, stated, “The Safe Driving Challenge is a result of one of the many fruitful collaborations between Aramco Saudi Arabia, Toyota and Community Jameel. As part of Community Jameel’s Road Safety initiative, it is important to equip youth and drivers in general with the necessary skills and knowledge for safe driving through innovative technology and sustainable awareness. Such events stress our commitment to ensure the safety of our customers and community.”

Eng. Sultan bin Houmod Al-Zahrani, Aramco’s Secretary General of the Traffic Safety Committee, also stated , “Since the initial launch of the Safe Driving Challenge in 2009, Aramco Saudi Arabia has used the truck to evaluate drivers on three levels with 12 multiple choice questions, driving simulation, conformity to traffic laws, and even a simulated traffic accident. The individual ‘drives’ in different conditions with different variables is then assessed, to avoid the same mistakes in reality. By using such a tool, we can be proactive in ensuring the safety of drivers.”