Toyota has been named the most valuable automotive brand in the world for yet another year, placing seventh on Interbrand’s 2020 Best Global Brands list.  The elite list is part of the broader Interbrand’s 2020 Best Global Brands (BGB) Report, widely considered a definitive brand valuation index of the world’s leading brands.

The BGB Report, ranks brands based on a three-pillar structure – an analysis of the financial performance of the branded products or services, the role the brand plays in purchase decisions, and the brand’s competitive strength.

Speaking on the recognition, Munir Khoja, Managing Director of Marketing Communications at Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia, said:

“Toyota’s future-focused approach is what keeps it at the forefront of the automotive sector. This focus on pioneering state-of-the-art technologies has won it considerable acclaim among discerning motorists in Saudi Arabia, where it is one of the most popular brands. The brand’s longstanding relationship with its Saudi guests enables it to meet their evolving needs with agility and speed. Toyota’s focus on personalizing the customer experience and providing new-age mobility solutions to enrich people’s lives, testifies to its commitment to the Saudi market.”

The renowned relationship between Toyota and Abdul Latif Jameel Motors was established around 65 years ago. The partnership has grown to become a remarkable automotive force to reckon within Saudi Arabia. Abdul Latif Jameel Motors is also one of the largest independent certified Toyota distributors in the world.

In line with its business philosophy of putting the guest first and its sustained commitment to achieving excellence in all it has to offer, Abdul Latif Jameel Motors supports the high uptake of Toyota vehicles in the Saudi market through an extensive network of sales and maintenance centers that are strategically located around the country – providing peace of mind for the company’s guests, wherever they may be.

In February 2020, Toyota was ranked the number one motor vehicle company for the sixth consecutive year on Fortune magazine’s 2020 “World’s Most Admired Companies” annual ranking. Fortune also recognized Toyota as number 30 among the Top 50 “All-Star” companies surveyed, which included companies from various industries.

In September 2019, Toyota announced that its legendary Toyota Land Cruiser had surpassed sales of 10 million units globally, after being on sale for 68 continuous years. The Land Cruiser is Toyota’s longest selling model and is sold in approximately 170 countries and regions worldwide.  The milestone was celebrated by Abdul Latif Jameel Motors in December 2019 in an event hosted in cooperation with the Land Cruiser Club.

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