• The award recognizes excellence in guest experience for sales and aftersales services

Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, celebrates its 15th consecutive Gold Award in the 2025 Toyota Distributor Award Program by Toyota Motor Corporation.  The Gold Award is presented to distributors who demonstrate an unwavering commitment to delivering exceptional customer experiences across sales and aftersales services.

The 15th Toyota Gold Award represents a significant milestone for Abdul Latif Jameel Motors, recognizing the dedication of its teams and the strength of its long-standing relationship with Toyota.  This sustained achievement underscores a commitment to service excellence, continuous improvement, and supporting Saudi Arabia’s evolving mobility landscape.

Takayuki Kanno, General Manager, India & Middle East Division, Toyota Motor Corporation, said:

“Toyota is pleased to present the 2025 Gold Award to Abdul Latif Jameel Motors, recognizing its exceptional performance across all evaluation pillars and priority initiatives.  This achievement reflects the sustained efforts of its associates across sales, service, parts, and their wider dealer network, in consistently delivering a caring experience for guests creating happiness for all.  We look forward to continuing our journey together as one team.”

Hassan Jameel, Vice Chairman, Abdul Latif Jameel, Saudi Arabia, said:

“Receiving the Toyota Gold Award for the 15th consecutive year makes this achievement especially meaningful.  It reflects our commitment to continuous improvement and a guest-first philosophy, along with the collective dedication of our teams across Saudi Arabia who have consistently delivered excellence year after year.  This milestone belongs to our Associates, whose efforts, together with the trust of our partners and guests, continue to drive our success and support the evolving mobility ambitions of our country.”

This sustained achievement reflects Abdul Latif Jameel Motors’ continued focus on a guest-first approach and the delivery of a seamless experience across every touchpoint. It highlights the strength of its performance and its long-standing relationship with Toyota, built on shared values and a commitment to continuous improvement.

Since 1955, Abdul Latif Jameel Motors has worked with Toyota Motor Corporation to deliver a premium automotive ownership experience in Saudi Arabia, aligned with Vision 2030.  This relationship continues to evolve, addressing the nation’s rapidly changing mobility landscape through innovation, community empowerment, and a shared commitment to sustainable economic growth in Saudi Arabia.

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