The future of car buying: Perspectives from Saudi Arabia
30 September 2020 | Source: McKinsey & Company
They predict ‘hyper-personalization’ and more dealer partnerships.
On the types of cars and new automotive players of the future, Munir said:
“Electric vehicles, autonomous vehicles, and other new types of cars will require the right infrastructure. The rate of adoption will also depend on what laws and regulations are in place, so it will certainly vary from country to country. In the Gulf, the automotive sector has been slower to adapt to change compared with other industries, but there are some exciting advances taking place. For example, electric-vehicle charging stations have made their way into Saudi Arabia. And recently Saudi Arabia announced that NEOM, “the land of the future,”1 will have fully autonomous mobility by 2030, with only electric vehicles and public transport. So, we have a lot to look forward to in the next decade.”
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