The high standards of customer service and excellent reputation of Abdul Latif Jameel Electronics has been recognized by two of the world’s leading technology firms.

In April 2017, Abdul Latif Jameel was appointed ‘Authorized Reseller’ for Apple Inc. in Saudi Arabia.  It will now distribute all of Apple’s market-leading products, including iMac, Apple TV, iPad, iPhone, iPhone accessories, iPod, and all Beats products.

Founded in 1976, Apple is currently the largest public corporation in the world by market capitalization.  It employs 116,000 full-time employees and was the first U.S. company to be valued at more than US$ 700 billion. Abdul Latif Jameel has also signed a non-exclusive agreement as an official reseller for Lenovo in Saudi Arabia.

Founded in 1984 in a guard shack in Beijing, Lenovo grew to become China’s leading PC company, and then acquired IBM’s Personal Computing Division, (creators of the first PC). Today, it is a US$ 46 billion multinational company with 55,000 employees serving customers in over 160 countries, and the world’s largest PC vendor.  The portfolio now includes workstations, servers, storage solutions, IT management software, smart TVs, tablets, smartphones, and even apps.

These two new brands further expand the best choice of the world’s latest tech. available from Abdul Latif Jameel Electronics and their recently launched Redsea.com brand to the highly connected and tech-savvy Saudi Arabian consumer.