• Recognizing mutual success of a ‘Guest First’ ethos in car ownership and a 65-year relationship.
  • Abdul Latif Jameel Motors is only the eighth Toyota distributor partner worldwide to receive the Award for nine consecutive years.

At a private ceremony held at the Toyota Kioi Club, in Tokyo, Japan, Eng. Mohammed Abdul Latif Jameel, Chairman and Chief Executive Officer of Abdul Latif Jameel, received a number of global awards from Toyota, recognizing operational excellence in 2018. Foremost amongst these was the ‘Outstanding Customer Service Award’ for provision of exceptional service throughout the customer ownership experience.

This is the highest customer service commendation awarded by Toyota to its worldwide distribution partners, and for Abdul Latif Jameel Motors, receiving the award for 2018, is a particular honor as it marks recognition for consistently providing outstanding customer service for nine consecutive years. 

During the same ceremony, Abdul Latif Jameel Motors was also awarded the second highest award for sales and marketing, for the second year running.

Toyota executives surprised the visiting delegation from Abdul Latif Jameel by wearing traditional Saudi Arabian national dress to honor the long-standing successful relationship.

Presenting the awards, Mr. Nobuhiko Murakami, Operating Officer & Chief Executive Officer, East Asia, Oceania & Middle East Region, said:

“Through our 65-year successful relationship with Abdul Latif Jameel, we have established a tight and enduring relationship, based on a spirit of mutual trust and a firm belief in The Toyota Way.  We appreciate Mr. Jameel’s strong leadership and achievement over the years – today and future – and look forward to the coming 65 years of success together.”

Accepting the awards, Eng. Jameel gave thanks and said:

“Really, this award is not solely for Abdul Latif Jameel Motors; this award recognizes the combined efforts of the Abdul Latif Jameel Motors-Toyota team together in the service of our guests. We share the philosophy of Toyota and make it our guiding light always: driving continuous improvement through Kaizen practices and placing our customers, as our ‘guests’, at the center of everything we do. I look forward to what we will learn together in the future.”

The event was attended by TMC executives, Mr. Murakami, Mr. Akitoshi Takemura, General Manager of Middle East & Central Asia Division (MECAD), Mr. Shingo Sasaki, General Manager of Parts Operations Division along with executives from MECAD including representative officer from JLO and Abdul Latif Jameel Motors Intra Company Transfer representatives. It was also attended by Mr. Shigeki Enami, President and Chief Executive Officer of Abdul Latif Jameel General Trading Co. Ltd, Japan and Mr. Tsuyoshi Mizutani from Abdul Latif Jameel Motors.

The renowned relationship between Toyota and Abdul Latif Jameel Motors was established more than 70 years ago, and has grown to become one of the most remarkable automotive forces in the Kingdom. Abdul Latif Jameel Motors is also one of the largest independent certified Toyota distributors in the world. Under its principle of putting the guest first and its commitment to achieving excellence in all it has to offer, Abdul Latif Jameel Motors supports the widespread use of Toyota vehicles in the Saudi market through an extensive network of sales and maintenance centers strategically located around the Kingdom, providing peace of mind for their guests, wherever they may be.

The moment of surprise as Mr. Jameel is greeted by Toyota Motor Corporation Executives in Saudi Arabian national dress.
Mr. Shingo Sasaki, General Manager, Parts Operations Division, TMC presents the ‘2018 Outstanding Customer Service Award’ to Mr. Mohammed Jameel, Chairman and CEO, Abdul Latif Jameel.
Mr. Akitoshi Takemura, General Manager, Middle East & Central Asia Division, TMC presents the ‘2018 Marketing Award for Excellence’ to Mr. Mohammed Jameel, Chairman and CEO, Abdul Latif Jameel.
The Toyota Motor Corporation and Abdul Latif Jameel representatives at the awards ceremony at the Toyota Kioi Club, in Tokyo, Japan on May 27, 2019