• HRH Prince Khalid: “The agreement opens new horizons for Saudi motorsports.”
  • Hassan Jameel: “This partnership reflects our efforts to promote the Kingdom’s growing role in the global sports and tourism landscape.”
  • Saudi Arabia’s six largest motorsport events will be referred to as official ‘Saudi Toyota’ motorsport tournaments

Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia, has signed an agreement to become the main partner for all national tournaments held and organized by the Saudi Arabian Motor Federation (SAMF) for the next three years.

The agreement was signed at SAMF’s headquarters in Jeddah by HRH Prince Khalid S. Al Faisal, Chairman of SAMF; Mr. Abdullah S. Bakhashab, Chairman of Abdullah Bakhashab Foundation and the Saudi Arabia’s most successful rally driver; and Mr. Hassan Jameel, Deputy President & Vice Chairman, Abdul Latif Jameel.

Prince Khalid commented:

“This agreement opens new horizons for Saudi motorsports through an exciting partnership with one of Saudi Arabia’s largest and most successful companies.  Importantly, Abdul Latif Jameel Motors represents a prestigious automotive brand [Toyota] that engages with a broad range of motorsports around the world.

This partnership will pave the way for positive steps that will benefit Saudi motorsports, in particular the next generation of competitors, and is an important initial step in working with the private sector to extend their support to SAMF, its events, and its participants.” 

For his part, Hassan Jameel emphasized the Company’s pride in becoming the main partner for Saudi motorsport tournaments and expressed his thanks and appreciation to Prince Khalid for his trust in Abdul Latif Jameel Motors:

“This partnership provides an important opportunity to support national sport projects and become key contributors to support the local sports sector, which is a key pillar for Vision 2030.  It will also provide Saudi youth with important opportunities to work and participate in promoting this sector and enhancing Saudi Arabia’s growing role in the global sports and tourism landscape.”

According to the new agreement, Abdul Latif Jameel Motors will be the headline partner for the largest motorsport tournaments in the country.

The official Saudi Toyota motorsport tournaments and will include six different events:

  1. Saudi Toyota Desert Rally, (to be launched this year)
  2. Saudi Toyota Drift Championship
  3. Saudi Toyota Autocross
  4. Saudi Toyota Drag Championship
  5. Saudi Toyota Hill-climbing
  6. Saudi Toyota Time Attack

The Company’s new initiative comes in support of SAMF’s commitment to Saudi Vision 2030 and to enhance active participation of the private sector, in addition to the vital support of HRH Prince Abdulaziz T. Al Faisal, Chairman of the Board of Directors of the General Sports Authority.

About Abdul Latif Jameel Motors

Abdul Latif Jameel Motors (Saudi Arabia) is a leading independent automotive distributor and retailer in Saudi Arabia representing a number of global automotive brands, including Toyota, since 1945, and Lexus since 1989.  Abdul Latif Jameel Motors offers full brand representation, including wholesale, marketing, sales, servicing, personalization of vehicles and supply of spare parts.

Through its extensive network across the country, Abdul Latif Jameel Motors provides seamless distribution and world-class service and maintenance, with over 100 state-of-the-art facilities and showrooms, including the world’s largest Lexus facility, all of which is complemented by a highly qualified workforce.

Abdul Latif Jameel Motors embraces the ‘Guest First’ policy as the core of its identity, making the needs of its guests a priority from pre-purchase to aftersales.

For more information visit: toyota.com.sa or alj.com

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