Abdul Latif Jameel’s finance arm in Turkey, ALJ Finans, has been recognized at the 17th Horizon Interactive Awards, which promotes the world’s most prestigious web sites, videos, online advertising, print media and mobile applications all around the world. ALJ Finans’ KredimOL mobile application was recognized with the Gold Winner Award in the Mobile App/Business category by the jury – comprised of a panel of industry experts and professionals.

The KredimOL App is an innovative mobile application designed to ease the process of purchasing a new or used car. To get started, applicants need only their ID number and to download the KredimOL. They then choose their car, calculate their instalments, select their preferred dealer and complete their credit application.  The result of their application is emailed to them in less than five minutes. All contracts and documents can be read and signed easily on mobile devices, eliminating the need for significant paperwork. Customers who hold a loan through ALJ Finans also enjoy personalized experience via the KredimOL App, including latest campaigns and offers and instalment due-date reminders.

The App, which was launched in 2013, is part of ALJ Finans continuing investment in its commitment to customer convenience and part of the company’s ongoing digitalization strategy.

Each year, the Horizon Interactive Awards receives thousands of entries from all over the world and a volunteer panel of industry professionals, from diverse multi-media, graphic design, advertising and marketing backgrounds, review the entries to determine the work that is to be recognized. In this year’s competition, over 800 entries were submitted from around the world including 37 out of 50 US States and 20 other countries; submissions were evaluated based on following criteria: UX/Design, Creativity, Functionality, Message and Effectiveness.