Consumers across Saudi Arabia will soon be able to fill their homes with sleek Scandinavian design with Swedish home appliances, after Abdul Latif Jameel Electronics was appointed the country’s official distributor of Electrolux electronics and home appliances.

Established in 1919, Electrolux is a global leader in home appliances, offering thoughtfully designed, innovative and sustainable solutions for households and businesses, with products such as refrigerators, dishwashers, washing machines, cookers, vacuum cleaners, air conditioners and small domestic appliances to over 150 countries.

The first products will be made available in Abdul Latif Jameel Electronics’ new Redsea branded showrooms, with more details about the agreement and an official grand launch of the new product range set to be revealed later in the year.