Jameel Motors Egypt collaborates with Nile University Business School to offer students hands-on educational experience

Jameel Motors Egypt has further strengthened its partnership with Nile University Business School in a new initiative providing ambitious marketing students with practical, hands-on, and immersive educational experiences.

A selected group of students from the Business School’s ‘Principles of Marketing’ program were invited to Jameel Motors Egypt GAC showroom and service center in Abu Rawash to better understand the real-world challenges facing marketing professionals in today’s automotive industry.

The students took an insightful tour of the facilities, gained firsthand exposure to the daily operations at Jameel Motors, and witnessed the practical application of marketing principles.  The experience helped solidify their understandings learnt in the classroom and lecture halls, with a view to igniting their passion for marketing in the industry.

The visit is the latest initiative between Jameel Motors Egypt and NUBS, which has previously seen senior representatives from Jameel Motors visit the university and speak to students in the lecture halls.  The collaboration aims to equip students with skills and knowledge which they can apply in a business environment after they graduate and start their careers.

Tarek Abdullatif, Regional Director, Jameel Motors Egypt, said:

“We hugely value our partnership with NUBS and have been very impressed by the caliber of students, their insights into the automotive industry, marketing disciplines, and the world of business at large, and it makes us feel confident for the future to have such a dynamic generation preparing to enter the workforce.  We believe partnerships of this kind not only benefits NUBS students, but also significantly contributes to the overall success of the business landscape in Egypt.”

Professor Hassan Aly and Dr Noha Alaa from Nile University Business School awarded the Jameel Motors Egypt team with a Certification of Appreciation, in recognition of the partnership.

“Your commitment to fostering a mutually beneficial relationship between academia and industry has significantly contributed to the advancement of knowledge, innovation, and hands-on experience to our students and their educational journey.”